A.

SECTORAL CONTRIBUTION

1. INTRODUCTION

FMCG industry, also known as CPG Industry (Consumer Packaged Goods) is an important

component of economy that deals in the various aspects of consumer-packaged goods i.e. their
production, distribution, and marketing. The Fast-Moving Consumer Goods (FMCG) are those
consumables which are normally consumed in the everyday life on a frequent basis.
FMCG products include food and dairy products, glassware, paper products, pharmaceuticals,
consumer electronics, packaged food products, plastic goods, printing and stationery, household
products, drinks, coffee, tea, dry cells, greeting cards, gifts, detergents, tobacco and cigarettes,
watches, soaps etc.

2. CONTRIBUTION TO WORLD ECONOMY

Contribution of FMCG to world GDP has been prominent as it consists of items of daily need,
used worldwide. Many international players like NESTLE, HUL, P&G, ITC, Dabur India Ltd,
etc. hold top positions in the sector.
Dabur India Ltd also has its significant market share in various other countries of the world. Its
position in the world in the different countries is given below:

Odonil by Dabur is an air freshener product and so the market for the air fresheners,
worldwide can be shown as:
 The map above, shows the captured market by the air fresheners across the world. The green
colour represents high market size i.e. high usage of air fresheners, yellow depicts a medium
usage of the product and the red colour is for the regions with least market size for these
products.
This segment of
air fresheners is
expected to grow
even more in the
coming years by
an approximate
CAGR of 5.1%
that will include
its usage in all the
segments of
households,
corporates, cars
etc.
 3. CONTRIBUTION OF FMCG SECTOR TO INDIAN GDP

FMCG stands to be the fourth largest sector in terms of contribution to the

Indian GDP. Contributing nearly 20% to the overall nation’s economy, it
is an important sector that affects the growth or degrowth pattern of the
same. Few major players of this industry in India are: