WIP QUALITATIVE FEEDBACK REPORT

Mentee: Brahm Prakash Competencies Expected from the WIP –

 Observations Skills
 Product knowledge
Mentor: Dr. Vinay Nandre  Communication skills
 Analytical skills
WIP Company: Bajaj finserv, Pune  Time management
 Team Work
 Networking skills
 Convincing Skills
 Competitors Analysis
 Statistical terms
 Customer relationship
 Problem Analysis
Specialization: Marketing Role: Market Research and Sales
Project Title: “TO STUDY AND ANALYZE THE CUSTOMER PERCEPTION TOWARDS BUYING
CONSUMER DURABLE IN EMI”

Week1:              Date: 31/12/2019 – 05/01/2020              Time & Duration: 11 am to 8 pm  

Work Done:
 He has learned about the company and the product in which the company is dealing.
 He has studied and analyzed the competitors of bajaj finserv.
 He has study promotional strategies of Bajaj Fiserv and find out new strategies in order
to make people/retailers aware about EMI card.
 He has studied the purchasing behavior of Customer through EMI cards.
 He has pitched the customer at malls and tell them the offers of company products.
 He has also known different outlets of BAJAJ Finserv and figure out the performance of
the stores in terms of footfalls and number of the transaction.
 He has known about how many existing customers of the bajaj finserv and how many are
actually using their products and services.
 He also learned about, how is the market condition like footfall in the store like Big Bazar.
 He learned a lot that how to talk customer, how to manage them, how to maintain the
relationship with hire authority and staff by different techniques and how it is important to
increase sales. As well as how to maintain a relationship with local stores also and how
to solve the customer related problems.

Issue: The customers to whom I have interacted had faced this issue which made them avoid
Bajaj Finserv products and services.

Suggestions given: The toll-free number should work properly assist the customer

Action taken: No action taken

Mentor Feedback:

External Mentor Feedback: He has followed the instructions and doing good
Competencies achieved after week 1:
 Product knowledge
 Observations skills
 Communication skills
 Team Work
Remarks(if any):
Week 2:             Date: 07/01/2020 – 12/01/2020        Time & Duration: 11 am to 8 pm
Work Done:
 He has find out awareness level about EMI card in the mind of the customer.
 He has study and analyze the requirement of the retailer in order to provide(quick)
service to the customer.
 He has study promotional strategies of Bajaj Fiserv and find out new strategies in
order to make people/retailers aware about EMI card.
 He has done a research on how many stores are not making transaction form Bajaj
Finserv.
 He has known what type of problem they are facing so that it helps the company to
solve their problem easily.
 In this research, he had also find out how many people have Bajaj Finserv EMI card
and how many are using it frequently and why they are not using it sometimes or not
using.
 He came to know about Finance penetration is above 50 % at maximum stores
and people are willing to get their consumer durables financed through BFL
(Bajaj Finserv Ltd.). However, some of the areas come under negative area
which affects the rate of penetration.

Issue: There is some bug in the bajaj finserv Application due to which customer details are not
updated correctly.

Suggestions given: Make BFL application bug free.

Action taken: No
Mentor Feedback:
External Mentor Feedback: He is a good learner
Competencies achieved after week 2:
 Convincing Skills
 Analytical Skills
 Time Management
 Competitor Analysis
Remarks (If any):