Professional Documents
Culture Documents
INTERNAL
CRITERIA STRENGTHS WEAKNESSES
1. Operation Safer and comfortable Lack of unit to match the
transportation. demand of customers.
Decreasing accident rate.
Daily trip schedule and
regular route.
Marketing:
4Ps (Planning, Price, Place & Promotion)
Area lot of terminal is small to accommodate the expansion or additional number of units of
Jeepko mini-buses.
7SR
Resources, Structure, System (acctg, information) Skills, Shared Values, Strategy,
How it affects today and in the next 5 years
Implementation: Performance Indicators
Introduction, what the business is about, what likely is the business in the future, rationale why
you ae having the strategic plan.
SWOT MATRIX