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To cite this article: Suhas Chandran, Supriya Mathur & Kishor Manohar Rao (2019)
Media and the role of digital psychiatry in mental health, Digital Psychiatry, 2:1, 34-44, DOI:
10.1080/2575517X.2019.1651625
REVIEW ARTICLE
CONTACT Suhas Chandran suhaschandran90@gmail.com Department of Psychiatry, St. John’s Medical College Hospital, St. Johns National
Academy of Health Sciences, Bangalore, Karnataka, India
ß 2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits
unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
DIGITAL PSYCHIATRY 35
Table 1. Popular sources of information about mental ill- inferred psychiatric conditions or stated psychiatric
ness [2]. diagnoses were highly correlated with the portrayal
TV news and magazine shows 70% of violent crime. 72.1% of the adult characters who
Newspapers 58%
TV news 51% were portrayed as mentally ill in prime-time televi-
News magazines 34% sion dramas injured or killed others. Characters with
TV talk shows 31%
Radio news 26% a mental illness were nearly 10 times more violent
Other magazines 26% than the general population of other television char-
Internet 25%
Non-fiction books 25% acters, and 10 to 20 times more violent during a
Talk shows on radio 18% two-week programming sample than real individuals
Women’s magazines 18%
with psychiatric diagnoses were over one entire year
in the U.S. population [15].
information about mental illness for the common In both Bollywood and Hollywood movies, the
man [7–9]. Conception and ideas of mental illnesses depictions of psychiatric treatment, especially elec-
for both positive and negative experiences in the troconvulsive therapy (ECT), were often inaccurate,
common man are distorted and synthesized by distorted and over dramatized. ECT was shown to be
media influences. A very compelling observation by administered by force to punish, to repress identity
Philo in 1996 [10] was that media could supersede and to induce insanity [16]. The clinical evidence of
people’s own personal experiences in relation to safety and usefulness of ECT, which is one of the
how they view mental illness. The initial low interest most effective forms of psychiatric treatment in
of media guilds about mental health have changed severe mental illness, had been largely overlooked.
significantly over time, with Rhydderch et al finding ECT treatment has been depicted to cause mental
a substantial increase in articles covering mental disturbance and amnesia without clinical improve-
health, including a reduction in stigmatization and ment in movies like Raja, Damini, Khamoshi, Jewel
portrayal of mental health as dangerous, but a con- Thief, Rath aur Din, etc [17,18]. Extreme forms of
comitant increase in articles depicting psychiatrically treatment like lobotomy like in the Hollywood movie
ill persons as incapable [11]. These then advocate for One flew over the cuckoo’s nest and forced medica-
sensitization as a way of persuading media for more tion have been depicted in movies without a clear
effective involvement in mental health initiatives. indication and rationale, suggesting a rather barbaric
Long-term anti-stigma campaigns that encompass side to psychiatric treatment [19].
human-rights-based, normalization, and educational Yet in reality, people suffering from a mental ill-
approaches are needed. Media involvement is crucial ness who do not have a concurrent substance abuse
for success, but for the media to be used effectively, disorder are no more likely to commit a violent
its motivations and limitations must first be implicit crime than anyone else [20]. In fact, one study found
and transparent. Many other studies have found a that 95–97% of violent episodes in the United States
definite connection between negative media por- are committed by people with no mental illness [21].
trayals of mental illness and the public’s negative Another study found that media representations of
attitudes towards people with mental health issues. mental illness are so powerful that they can override
Cutcliffe and Hannigan [12] further state that rarely people’s own personal experiences in relation to
does a week go by without a reference to mental ill- how they view mental illness [22]. The truth is that
ness in the mass media [7,12,13]. people with mental disorders do recover and make
Considerable research has concluded that the significant contributions to our communities and
media are the public’s most significant source of studies show that optimism about outcome from
information about mental illness and television severe mental disorders like schizophrenia is justified
being one of the most powerful milieu for framing [23]. Most people with mental disorders are our rela-
public consciousness [14]. tives, neighbours, friends and peers who are caring
and law-abiding citizens [24].
Negative images and stereotypes in
entertainment media Media as a risk factor in mental illness
Media has certainly highlighted key social move- The true relationship between the use of media and
ments and has promoted fundraising for several mental health is a relatively new and a complex area
worthwhile causes; but it has also served as a plat- of study given the constantly changing technological
form for less beneficial and sometimes troubling landscape. While some studies point to the positive
occurrences at both individual and societal levels. aspects and outcomes of our interactions online, a
According to Diefenbach’s [8] content analysis of growing base of research seems to reinforce the
television programming, depictions of people with opposite view.
36 S. CHANDRAN ET AL.
spirits at age 18 than those who had watched fewer adolescent girls with initial deficits in social support
hours of TV [43]. One study suggested independent are also more vulnerable to the effects of the media
associations between marijuana and alcohol use, and messages [54].
media exposure. In particular, music exposure is In the context of mass media, regional differences
associated with marijuana use while movie exposure exist in body image dissatisfactions. Until the advent
is related to alcohol use [44]. These findings suggest of televised media on the Fiji islands, eating disor-
a clear cause–effect relationship between media ders had not been recorded [55,56]. In Iran, ban on
influence and substance use but may be an oversim- Western media after the fall of the Shah averted
plification of the problem, as multiple other bio- being exposed to the thin body beauty, leading to a
logical, psychological and social factors may be in higher body esteem of Iranian female students [57].
play in different contexts. Both India and China reported cases of eating disor-
Media research also shows that illicit drugs were ders after 1990 with increased and more consistent
commonly shown in a large proportion of movies as exposure to the Western media [58]. Shroff and col-
well as through the television [45,46]. Characters are leagues in Mumbai in 2004 [59] examined the rela-
often shown smoking as a part of daily life. Covert tionships among the variables of body mass index,
sponsoring of mega sport events like international interpersonal teasing, media internalization, body
cricket matches and bravery awards surreptitiously dissatisfaction, and drive for thinness in 96 and 93
aim to promote tobacco products. These may attract adult females. Their findings reflect previous work
the vulnerable adolescents toward smoking as a with U.S, and Swedish samples, suggesting that
desirable ‘grown up’ activity [47]. A study from India there are similar potential risk factors, cross-cultur-
suggests that those children who are exposed to cig- ally, that may explain the development of eating
arette brand names through television are more and shape-related problems. Muscular dysmorphia, a
likely to smoke, while those exposed to anti-tobacco type of ‘reverse anorexia’ in males with a fixation on
messages are less likely to smoke [48]. muscle bulk, has surfaced as a male counterpart of
Media literacy can teach youth to understand, anorexia nervosa seemingly sustained by media por-
analyse, and evaluate mass media messages, ena- trayal of lean and muscular men [60]. Women’s mag-
bling them to actively process the information rather azines remain a significant source of such exposure.
than passively remaining targets of mass media. One prospective study examining the thin ideal-
India wrestled with a lot of polarized debates and endorsing media use in young adolescent girls found
controversy for the ban on on-screen smoking in that decreases in magazine reading over 16 months
films and television programs. Initially, ban was was associated with decrease in disordered eating
imposed from January 1, 2006 and then on January symptoms [50].
23, 2009, the Delhi High Court lifted the smoking The age of exposure also seems to be an import-
ban in films and TV [49]. There is a dire need for evi- ant determinant. A meta-analysis of 25 studies
dence based guidelines for such issues. involving female subjects, examined the effect of
exposure to media images of the slender body ideal.
Body image was significantly more negative after
Media and eating disorders
viewing thin media images than after viewing
Exposure of women to alluring thin images in the images of average size models, plus size models or
media has been speculated to lead to body image inanimate objects especially in women younger than
discontent, poor self-esteem, an intense urge for 19 years of age [53]. Field et al found that both boys
thinness and a drive for dieting which may result in and girls aged 9 to 14 years who were making an
eating disorders [50–52]. Media can have a causal effort to look like the figures in the media, were
effect; act as a trigger or a confounder for those more likely than their peers to develop weight con-
who are otherwise predisposed. It is possible that cerns and become regular dieters [59].
only those individuals having pre-existing anxiety,
depression, low self-esteem or a genetic liability are
Media and depression
susceptible to cultural demand and go on to
develop symptoms of eating disorders post expos- The rise and acceptance of social media has been
ure. Looking at factors that may lead some women particularly marked around the globe. Although it
to be more vulnerable to the messages and images may act as a means of making friends and gathering
portrayed in the media the review by Groesz et al. social support, it may lead to stress in some individ-
[53] indicated that females who have already inter- uals [61]. Because social media websites are among
nalized the thin beauty ideal and already have high the most commonly accessed websites with a large
levels of body dissatisfaction are most vulnerable. A quantum of users [62]. Multiple studies have linked
meta-analytic review further indicated that social media use with declines in subjective mood,
38 S. CHANDRAN ET AL.
sense of well-being, and life satisfaction [63,64]. Media and sexual behaviour
Passive consumption of social media content, as
The influence of media on sexual behaviour was first
opposed to active communication has been linked
documented in a sex education newsletter in 1981
with decrease in bonding and increase in loneliness
and since then several overviews have examined
[65]. One hypothesis is that exposure to highly ideal- adolescents’ use of media and its possible effect on
ized representations of peers on social media evokes their sexual behaviour [74–76]. Concerns have been
feelings of envy and the erroneous belief that others raised about the influence of media depictions on
lead happier lives. Subsequently, these envious feel- sexual attitudes, sexual behaviours and the normaliz-
ings may gradually lead to a sense of self-inferiority ing expectations of adolescents at a critical develop-
and depression [27]. In a longitudinal study of ado- mental stage [77–79].
lescents by Frison and Eggermont in 2016 [66], the Media exposure to pornography may lead to
association between negative online comparisons experience of conflict and sexual dissatisfaction [80].
and decreased life satisfaction was reciprocal. Thus, Media exposure to sexual themes could have a
depressed adolescents with less life satisfaction can negative effect on the attitudes towards women and
be more vulnerable to negative online social com- may harbinger to a greater disposition to indulge in
parisons even as these comparisons are unlikely to coercive encounters and experimentation [81,82].
be based on reality. There is an increasing trend of messaging of sex-
Cyberbullying is an emerging public health con- ual contents through mobiles among school going
cern that has been associated with several negative adolescents. Survey results indicate that TV programs
consequences. Victims report increased levels of watched by adolescents contain high levels of sexual
depression and suicidal ideation, as well as elevated content and include little information about sexual
levels of emotional distress, externalized hostility, risks [83]. A study found that nearly 75% of 15- to
and delinquency compared to non-victimized peers 17-year-olds believe that sexual content on television
[67]. While much media attention has focused on its influences the behaviour of their peers ‘somewhat’
targets, research has shown that perpetration of or ‘a lot’ Adolescents who selectively viewed more
cyberbullying is also associated with negative health sexual content on television were more likely to
effects. For example, adolescent girls who cyberbully have sexual intercourse in the preceding year [84].
others have been found to have increased rates of Ashby, et al. with the use of longitudinal data exam-
ined the relationships between amount of television
depression and anxiety compared with uninvolved
viewing and parental regulation of content on sexual
peers [68].
initiation and observed that watching TV 2 or more
Media exposure at night can disturb sleep, which
hours per day and lack of parental regulation of tele-
is integral for normal cognitive and emotional devel-
vision programming were each associated with
opment [69]. In addition, messages transmitted
increased risk of initiating sexual intercourse within a
through the media could lead to fear, anxiety and
year [85]. Peterson, et al. concluded that co-viewing
aggression [70]. Whether media multitasking is used
television and discussing television with parents
by persons who are depressed and anxious as a
were linked with decreased sexual initiation in cer-
means of distraction needs to be further eval-
tain adolescents [86]. It is true that individuals
uated [62,71]. already exposed to and engaging in such behaviour
may have a higher chance of watching or reading
similar content on media. But it is equally true that
Media and social anxiety disorder media can influence new people coming across the
content as well as validate behaviours of the ones
Two different hypotheses have been proposed in
who are already engaging in them.
order to interconnect media use and social anxiety. Sending or receiving sexually explicit content –
The first hypothesis proposed is the social compen- texts, pictures or videos is referred to as sexting.
sation hypothesis, according to which individuals use Some people hold positive attitudes of sexting, due
online social networking sites in order to compen- to the thrill and excitement of it; it may also be a
sate for deficits in social skills or discomfort in face- normal practice in the current technologically
to-face situations. The second theory is called the advanced environment for many romantic relation-
social enhancement hypothesis. According to which, ships. It may also be used as a way to seek accept-
socially skilled individuals use online social network- ance and to fit in a peer group and may lead to
ing sites to find additional opportunities to interact sharing compromising images of themselves, without
with others. There is mixed evidence regarding the due consideration about how widely these images
two hypotheses, as both have received sup- can be disseminated. The downside though, is the
port [72,73]. ease with which this content can be misused, as it
DIGITAL PSYCHIATRY 39
it difficult to report the ‘citizen reporter’ and there- Media can have significant positive impacts on
fore make it difficult to block fake news and misin- sexual health-related attitudes, beliefs and behav-
formation that makes the rounds on social media. iours. Mass media can provide knowledge about
healthy sex, contraception, family planning, sexually
transmitted diseases and treatment of sexual disor-
Digital psychiatry in clinical practice
ders. Viewing advertisements about human immuno-
Telepsychiatry first was recorded in 1957 is time sav- deficiency virus (HIV) have led to a reduction in the
ing and cost saving. Advancing technology has led reported number of sexual partners by both men
to its widespread use to help mentally ill patients’. and women and increased condom usage [103].
With the help of telephones, crisis help lines and sui- Several international studies have found that women
cide prevention centres are set up. Emergency psy- who view more family planning messages on televi-
chiatric services are provided through telephones or sion, radio and print media are more likely to use
mobiles. Email has been increasingly accepted as a contraceptives than those who see fewer mes-
mode of communication with the therapist. Tape sages [104].
recording of psychotherapy sessions is helpful for ini- Resistance to change is a serious obstacle to
tiation of a session. They are easy to store and effective utilization of new knowledge, but media
retrieve. It can be passed on to another therapist if can help to overcome resistance. Although media
needed. Videotaped group therapy and other psy- training is common among business professionals, it
chotherapy sessions help patients see themselves as is relative rare within academic psychiatry. This is a
other saw them. Through television and TV shows as missing opportunity, especially in view of growing
well as movies proper portrayal of mental illness can public dependence upon mass media for both fac-
increase its awareness. Radio can reach the tual information and perspective [105]. Learning how
unreached and unmet. Talk shows and radio pro- to use mass media effectively to educate the public
grammes related to psychiatry can also increase about issues like quality of life, community health,
awareness regarding mental illness. Through Internet mental health vs. mental disorders and its treatment,
self-help groups and support groups can be con- and the workings of the delivery system for mental
nected. Internet is an important source of health care (when, how and where to seek help) is
International Electrotechnical Commission activities. quintessential for the advancement of public
The internet provides information about mental health psychiatry.
health problems such as suicide, anxiety, depression. A much more active involvement of mental health
Increasing knowledge can improve help seeking professionals in creation of media related to mental
behaviour. There is evidence that mobile phones can health is the need of the hour, with a successful
lead to a number of positive health effects like attempt involving active liaison of individuals from
quicker diagnosis and management, better stress the media houses and health industry. Unless the
management, improving adherence and compliance media is conscientious about what it streams out, it
to medication [101]. is difficult to regulate what kind of content reaches
The availability of digital media and Internet the public. Although psychiatrists do make educa-
makes it extremely easy to share, download and tional videos, write newspaper articles and blogs,
engage in playing video games, to the extent that participate in seminars, panel discussions directed
this behaviour can go to the extent that the person towards education of the non-medical population,
has impaired control over gaming, with playing tak- these rarely get dispensed through the mainstream
ing precedence over daily activities and may result channels which are utilised by most of the gen-
in the development of gaming disorder. On the eral population.
other hand, games are being used for positive Internet based technology has the wherewithal to
results too, with gamification- the use of game revolutionize digital psychiatry. For instance internet
design elements in non-game contexts, and can CBT, has the potential to treat patients who currently
be used in the management of several medical and are unable to access care, to prevent disease, and to
psychiatric conditions in a creative and effective provide early intervention and quality treatment—it
manner, such as depression, anxiety, schizophrenia, can be the gateway to psychiatric care. With these
post-traumatic stress disorder and eating disorders. It new modalities, clinicians are better able to provide
is also being used in medical education, and lends quality care to all patients with mental health and
itself suitably to the digitalisation of medical educa- other problems. We need to understand emerging
tion, when used effectively [102]. The juxtaposition telemedicine trends that will lead the way to better
between addictive potential of gaming and its health and greater opportunity for our patients to
advantages in being of use in treatment and educa- access help. Smartphones in patient care can be
tion needs further investigation. used as adjunctive interventions for to collect and
DIGITAL PSYCHIATRY 41
monitor information and sensing big data to predict broadcasting or uploading inaccurate matter onto
relapse in bipolar and schizophrenic disorders. Torus public domains. Psychiatrists have a potentially a
J [106], in demonstrating a patient-driven innovation pivotal role to play in educating the public about
for mobile mental health technology at Harvard the current state of the psychiatry. Unlike most jour-
medical school, helped a patient who wanted to be nalists, who have to rely on second-hand accounts
able to quantify the effects of this new medication or expert opinion, psychiatrists can weigh in directly
use a smart tally counter, a digital device that, with with their advice, opinions, and expertise on social
the push of a button, wirelessly transmitted the cur- media, based on direct accounts from patients based
rent count to an online portal. This digital tally coun- on doctor-patient relationships. But this is unusual,
ter was convenient to use as it offered easy access as most psychiatrists would prefer to not contribute
to automatically time-stamped data which could be to such discussions, in view of potential breach of
analysed later. The patient noted that there was a clinical and institutional guidelines, and also medical
correlation between higher doses of medication and litigation. The onus therefore, at least for now, falls
fewer symptoms and it was possible not just to track on the media itself, and it is fundamental to high-
and quantify his own mental health experience, but light stories of successful recovery, stories of resili-
also that such data could be useful for assessing the ence and hope, which if presented properly, can
effectiveness of treatment. The fact that the tally both educate and entertain the audiences.
counter tracked the time of each button press
allowed him to gain insight into times of the day
Disclosure statement
that were more triggering and to recognize weekly
fluctuations in symptoms [106]. Clinical technology is No potential conflict of interest was reported by
progressing in tandem with structural changes in the the authors.
mental health care delivery system. One of the big-
gest moves from a systems perspective has been in Notes on contributors
leveraging digital tools to create and improve care
Suhas Chandran, MD, is a Senior Resident from the
coordination. Virtual clinics that can support the Department of Psychiatry at St. John’s Medical College
digital therapeutic relationship also offer an unex- Hospital. His research interests include child and adoles-
plored avenue to potentially realize the value of new cent psychiatry, suicide and role of digital technology in
technologies like smartphone apps for mental health mental health.
disorders. Instead of forcing traditional clinics to Supriya Mathur is a Junior Resident from the Department
adopt apps and alternate technologies in a setting of Psychiatry at J.S.S Medical College and Hospital, Mysore.
that is not well suited to foster a digital therapeutic Her research interests include substance use disorders,
relationship, these new clinics could potentially be internet addiction and geriatric mental health.
established for exactly that purpose. Since the clini- Kishor Manohar Rao, MD, is an Associate Professor from
cians and workflow of this virtual clinic would be the Department of Psychiatry at J.S.S Medical College and
constructed around digital care and patients self- Hospital, Mysore. His research interests include suicide, use
selecting for this type of care, an opportunity exists of psychotherapy in clinical practice and use of internet
based technology in mental health.
for the true potential of digital psychiatry to be real-
ized [102]. This represents a shift in thinking of apps
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