1.

Search engine optimisation (SEO)

 Maximising number of visitors to a particular website or web page

 Site should appear high on the list of results returned by search

engine

 Earlier/ Higher ranked

 More visitors

 Convert these visitors

 Organic results
Helmets Online India
Industrial helmets online india
Vega helmets online india
1. Search engine optimisation (SEO)

 Words

 Titles

 Links

 Words in link

 Reputation
1. Search engine optimisation (SEO)

 How search engines work?

 What people search for?
 Actual search term/ Keywords
 Which search engines favoured by TG?
 Backlinks/ Inbound links
 Outbound links
1. Search engine optimisation (SEO)

Advantages Limitations

 Continuous flow of free &  Slow results (ROI)

targeted traffic
 Huge investment
 Exposure to people
 No guarantee for results
 Generates traffic
 No control
 Helps business grow
 Authority in niche
 2. Search engine marketing (SEM) OR
Pay-per-click (PPC) OR Cost-per-click (CPC)

 Helps in promotion of websites

 Increasing their visibility in search engine results pages
(SERPs)
 Mainly with the help of paid advertising
 May include SEO
 Rewrite website content
 Site architecture
 2. Search engine marketing (SEM) OR
PPC OR CPC

 Direct traffic to websites

 Advertiser pays publisher (Website owner)
 Only when ad is clicked
 Google Ad words /Microsoft Bing Ads
 Search engines- Bidding on keywords/ Ad phrases
 Content sites- Fixed price per click
 2. Search engine marketing (SEM) OR
PPC OR CPC
 Market research

 Keywords with clear & concise Ad

 Launch & Monitor campaign

 Do not undermine its efficiency

 2. Search engine marketing (SEM) OR
PPC OR CPC
Advantages Limitations

 Lowest Cost per  Huge investment

customer acquisition
 Cost per visit varies
 Multiple keywords can
be positioned depending on multiple
 Quick ROI
factors
 Can choose message  Short term approach
 Predictable results  Requires professional
 Segmentation is possible
SEM Vs SEO