1.What is Ad Rank?

Ad Rank is the position of a particular ad on the Google page, determined by the bid placed on the
keyword for that ad. The quality score will determine the ad rank.

2.List some of the Google Ad extensions

Call extensions

Sitelinks

Review extensions

Seller ratings

Social annotations

Offer ads

Communication ads

Image and drop-down navigation ad extensions

Location extensions

3.What is the character limit of Search ads headline and description

Headline - 30 Character

Description - 90 character

4. Type of Keyword in google ads

Exact Match

Phrase Match

Broad Match

5. bid strategy in google ads

Maximize clicks

Target CPA

Target ROAS

Maximize conversions

Maximize conversion value

Target impression share

Manual cost-per-click (CPC)

Enhanced cost-per-click (ECPC)

Viewable CRM (cost per 1,000 impressions)

Maximum CPM (cost-per-view)

Target CPM (cost per 1,000 impressions)

6. How Many types of campaign are there in google ads

Search campaigns

Display campaigns

Video campaigns

App campaigns

Smart campaigns

Performance Max campaigns

Shopping campaigns

7. What is a Remarketing Audience?

The remarketing audience is composed of users who have visited a website. If the remarketing tag is
used on the website, these users can be added to the audience list.

8. What are Search Terms?

The exact words that trigger your ads are called search terms.

9. How is the Return on Ad Spend (ROAS) calculated?

ROAS is calculated by sales/spend.

10. Maximum number of campaigns and ad groups you can make in Google AdWords?

Number of campaigns you can have: 10,000

Number of ad groups per campaign: 20,000