Strategy Proposal

Case Company: Uber Group number: #

Type of Generic Cost☐ Differentiation X Focus ☐
strategy:
Strategy description:
Uber must apply a differentiation strategy. Well, it
currently has a lot of competition with the other
companies that offer similar services.
This strategy must focus on making its drivers feel that
they work in a unique and different company in the
treatment of their workforce. The idea is that drivers
feel part of the company and that UBER makes them
feel that they are one company and family.

Strategic Plan
Case Company: Uber Group number: #
Statement Definition
Mission Uber drivers must be
respected and valued as
their main workforce,
providing benefits in the
 area of human resources,
economic incentives and
activities that are an added
value. Drivers are and will be
the most important force for
UBER.

Vision
In 2021, UBER must have 5
million drivers committed to
the company and always
motivated to do the job.
Additional UBER will be the
first transport company
through virtual platforms to
offer health insurance,
extra-legal benefits and
recreational activities for its
drivers and family nucleus.
Objectives Take it from Phase 1
Goals Have your shareholders
lower the value of the profit
they will receive for 1 year.
For the company to invest
resources in its workforce.

Obtain strategic alliances in

the health and insurance
sector that allow them to
offer their drivers medical
insurance.

Have goodwill as a leading

company in the work
environment, care and
attention to your workforce

Strategies Uber must apply a

differentiation strategy. Well,
it currently has a lot of
competition with the other
companies that offer similar
services.
This strategy must focus on
 making its drivers feel that
they work in a unique and
different company in the
treatment of their workforce.
The idea is that drivers feel
part of the company and
that UBER makes them feel
that they are one company
and family
Tactics Show yourself as the only
company that is interested in
its drivers and benefits.

Deliver incnetives at the end

of the year and give a bonus
on birthday.

Offer short times of total

gain for the driver.

raffle 1 or 2 vehicles per

country for their drivers.