Inbound Marketing Traffic & Leads Cal

Welcome to HubSpot's Traffic & Leads Calculator.

To Use This Template:

- Work from top to bottom on the next tab over.

- Enter your inputs in the light orange shaded boxes.

- Calculator results will appear automatically in the dark orange shaded boxes.
 Inbound Marketing Traffic & Leads Calc
Enter your monthly revenue goal.
How much new monthly booked revenue do you plan to generate from inbound marketing?
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New Monthly Revenue: $10,000.00 Enter as a whole number.

Enter the % of new revenue that your marketing team must generate.
What percentage of your new monhtly revenue do you need to book from marketing as opposed to
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Percentage: 50%

Enter the average revenue generated by one new customer/account.

What's your average revenue per new customer or new account?
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Avg. Revenue Per Client: $500.00 Enter as a whole number.

Monthly New Customers: 10.0

Calculate the number of monthly leads needed to support new customer goal.

What's your lead-to-customer conversion rate? What's your goal?

Current Goal
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Lead-to-Customer Rate: 10.0% 12.0%

Monthly Leads Needed*: 100 83

Calculate monthly traffic needed to generate required number of leads.

What's your visitor-to-lead conversion rate. What's your goal?

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Current Goal
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Visitor-to-Lead Conversion: 1.0% 2.0%

Monthly Visitors Needed*: 10,000 4,167

& Leads Calculator

bound marketing?

whole number.

marketing as opposed to other sources of new leads and customers?

TIP: You can calculate your average revenue per client by taking the total revenue collected over the pa

whole number.

er goal. TIP: You can find the lead-to-customer conversion rate by taking the number of new customers you ac

Enter the percentage without the '%' -- e.g. 12% should be entered as 12.

*Depends on Conversion Rate

s. TIP: You can find the visitor-to-lead conversion rate by taking the number of leads you generate from y
Enter the percentage without the '%' -- e.g. 2% should be entered as 2.

*Depends on Conversion Rate

tal revenue collected over the past 12 months and dividing it by the number of customers you have.

umber of new customers you acquire each month and dividing by the number of leads generated each month.

ber of leads you generate from your website each month and dividing by the number of total website visits you see each month.
each month.

bsite visits you see each month.