dr hab. Katarzyna Kopecka-Piech 2).

creative part including:

SOCIAL MEDIA COMMUNICATION
1. Program of the meetings and obligatory literature (all available on Google Scholar for free)
INTRODUCTION TO THE COURSE
1). Course explanation + questions & answers (+ documentary viewing)
2). Methodological workshops (crucial for understanding of your individual task): Path 1: Project to better deal with
technologies and Path 2: Everyday media strategy research project
3). James Curran, Rethinking internet history, in; Curran, J., Fenton, N., & Freedman, D. (2016). Misunderstanding the
internet. Routledge.
SOCIAL AND PSYCHOLOGICAL ASPECTS OF SOCIAL MEDIA
4) Visual images; Individualism in: Miller, D., Costa, E., Haynes, N., McDonald, T., Nicolescu, R., Sinanan, J., & Wang, X.
(2016). How the world changed social media UCL press.
5). Andreassen, Cecilie Schou, Ståle Pallesen, and Mark D. Griffiths. "The relationship between addictive use of social
media, narcissism, and self-esteem: Findings from a large national survey." Addictive behaviors 64 (2017).
6). Bucher, Taina, and Anne Helmond. "The affordances of social media platforms." The SAGE handbook of social
media (2017).
THE DARK SITE OF SOCIAL MEDIA
7). Fuchs, C., & Trottier, D. (2017). Internet surveillance after Snowden: A critical empirical study of computer experts’
attitudes on commercial and state surveillance of the Internet and social media post-Edward Snowden. Journal of
Information, Communication and Ethics in Society, 15(4), p412-444.
8). Baccarella, Christian V., et al. "Social media? It's serious! Understanding the dark side of social media." European
Management Journal 36.4 (2018).
9). boyd, danah and Kate Crawford. (2012). Critical Questions for Big Data: Provocations for a Cultural, Technological, and
Scholarly Phenomenon. ”Information, Communication, & Society” 15:5.
INDIVIDUAL PROJECTS PRESENTATIONS
10) Path 1
11) Path 1
12). Path 2
13). Path 2
- Explanation and detailed description of the proposal/solution/product/actions
- Plan of actions within the project
- Risk analysis
- Gantt’s diagram
- Evaluation tools explanation.
All elements will be explained during 2rd meeting and during Q&A sessions during meetings 2-9; moreover please use
project management handbook, if needed (e.g. Larson, E. W., Gray, C. F., Danlin, U., Honig, B., & Bacarini, D.
(2014). Project management: The managerial process (Vol. 6). Grandview Heights, OH: McGraw-Hill Education).
Documents in pdf format needs to be sent to: katarzyna.kopecka-piech@poczta.umcs.lublin.pl by 10.
meeting.
Path 2: Everyday media strategy research project must to include a set of materials (documents in pdf
format and mp4 audio file need to be sent to: katarzyna.kopecka-piech@poczta.umcs.lublin.pl by 10.
meeting).
- your consent to participate in the study
- completed forms from all participants of the focus group
- video file from the focus group
- report from the study.
All elements will be explained during 2rd meeting and during Q&A sessions during meetings 2-9.
4). Presentation of the individual projects during meetings: 10-13
4. Evaluation conditions:
- participation (1 point for each presence on the entire classes (90 minutes), maximum: 15 points)
- evaluation of the individual project materials (maximum: 15 points)
A delay in the delivery of the material or part of it means a reduction of 5 points for a delay of up to 2
weeks and 8 points for a longer delay - this does not apply to a disease confirmed by an appropriate
document
- oral presentation of the individual project (maximum: 15 points)
- oral presentation of the paper based on obligatory literature (maximum: 15 points)

FINAL DISCUSSION & FEEDBACK SESSION 5. Rules

14). Final discussion: The future of the social media communication During other people's speeches the others' microphones are switched off.
15). Individual feedback session for projects’ authors
Key issue: what does it mean that you are present?
2. Schedule of meetings Presence is checked 3 times
1. Presentations (20 minutes) - When we say hello, you have the camera on – so, don’t be late
2. Individual work/teamwork, presentation of results, discussion - During the class, your presence is verified by means of tasks and oral answers with camera on
3. Individual projects Q&A session - When we say goodbye, all cameras are on

3. Four credit conditions: Getting to the online class is a bit like getting to the offline class: you have to prepare in advance, make sure you're on
1). Presence time and have everything you need, including equipment. You are responsible for being on time, securing the equipment,
- participation in the entire meeting infrastructure, presentations, etc.
- max. 2 absences
In order to obtain a positive grade, each absence over 2 requires the development of a special task: 6. Graiding scale:
desktop research or empirical research and, on its basis, the preparation of a report according to the 0-30: 2,0
required plan with a minimum length of 3000 words - this does not apply to a disease confirmed by an 30,5-35: 3,0
appropriate document 35,5-40: 3,5
40,5-:45 4
2). Preparation and oral presentation of the paper at the dates indicated at the first classes 45,5-49,5: 4,5
50-60 5,0
3). Preparation of the individual Creativity for change project or Research project and submission during
meeting no 10. In the case of a smaller number of classes during the semester (e.g. due to rector's or dean's decision, etc.),
the number of points possible to obtain for each component is reduced proportionally (i.e., e.g. in the case
Path 1: Project to better deal with technologies project must to include: of implementation of 14 meetings per semester, the number of points possible to get for each paper
1). analytical part including: presentation is 14, than for the presentations and evaluation of materials: 14), and thus the following
- State of the art: presentation of the desktop research results (state of the research & market grading scale might be also modified.
analysis)
- SWOT analysis of the project Violation of copyright, including plagiarism, means grade 2.0 and can be reported to relevant entities.
- Problem analysis
- Goals analysis 5. If you have any questions regarding this course use Doodle to book an appointment and call me exactly
- Target analysis on time (Skype nick: New Media): https://doodle.com/poll/2c7cahpdmftsv8ff