Assignment

Course: Business Research (EM-518)

Course Instructor
Dr. Md. Serajul Islam
Professor

Name ID
Anika Jahan 3-17-35-011
Tamzid Ferdous Ryan 3-17-35-051
Nazmul Islam 3-17-35-035

Department of Management
Faculty of Business Studies
University of Dhaka

November 25, 2019

The information from this survey will be used for market research for the following product:
“Dry shampoo” is a type of shampoo which reduces hair greasiness without the need for water,
popular in the U.S.A and Europe.

1. Age__________

2. Gender__________

3. Profession ___________________

4. Level of education
a. Primary school
b. High school
c. College
d. University
e. Other _________________

5. Overall, what is your reaction to the described product?

a. Excellent
b. Very good
c. Good
d. Fair
e. Poor

6. How interested would you be in using the described product?

a. Not at all interested
b. Not very interested
c. Neutral
d. Somewhat interested
e. Extremely interested

7. For what purpose would you like to use this shampoo apart from removing grease?
a. Control hair fall
b. Enhance hair growth
c. Add shine and smoothness
d. Volumize and style
e. Other ________________

8. How often could you find a use for this product?

a. Once a week or more often
b. Once a month
c. Every 2-3 months
d. 2-3 times a year
e. Would not use
9. Where do you usually purchase shampoo from?
a. Super shops
b. Retail stores
c. Pharmacy
d. Online shops
e. Other ________________

10. Which of the following factors will affect your choice in purchasing?
a. Packaging
b. Price
c. Brand
d. Spokesperson
e. Benefit
f. Other _______________

11. What aesthetics do you look for when you purchase?

a. Fragrance
b. Color of shampoo
c. Color of packaging
d. Design of bottle
e. Size of bottle
f. Other _______________

12. What specific advantages would you look for in this shampoo?
a. Herbal ingredients infused
b. Dandruff elimination
c. Black/Brown shade for grey hair
d. Essential vitamins added
e. Other _____________________

13. What negative aspect of regular shampoo might motivate you to buy dry shampoo?
a. Regular shampoo usage is too much time-consuming
b. Regular shampoo cannot remove oil properly
c. Drying hair after using regular shampoo is a hassle
d. Too much washing of hair removing necessary oil
e. Other ___________________________________

14. What specific categories of dry shampoo you think should be available in the market?
(You may choose more than one options.)
a. Regular usage (e.g. office)
b. Event specific (e.g. party)
c. Physical activity based (e.g. sports, gym)
d. Kids and Teenage centered
e. Color care (e.g. black/brown/blonde)
 f. Others ______________

15. Which source of receiving information regarding this product is credible?

a. TV commercials
b. Social media ads
c. Social media reviews
d. Doctor recommendations
e. Digital marketing
f. Other ________________

16. What would be your most favored bottle size?

a. 150ml
b. 350ml
c. 650ml
d. Other __________

17. What price would you expect to pay for the product per 350ml?
a. Taka 450
b. Taka 350
c. Taka 300
d. Taka 250
e. Other ___________

18. What do you think should be the main selling proposition when purchasing dry
shampoo?
a. Time, water and cost saving
b. Specific dry shampoo for the color and/or condition of your hair
c. Hassle-free usage
d. Environmentally friendly/cruelty free
e. Other _______________________________________________

19. How willing are you to try free samples of dry shampoo?
a. Strongly agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree

20. Have you used any dry shampoo before? ___________________ (If yes, please specify
brand)