CARLSBERG INDIA PVT. LTD.

NANJANGUD

INTERNSHIP REPORT
TOPIC: (SUPPLY CHAIN MANAGEMENT AND LOGISTICS)

SUBMITTED BY
DARSHAN P
Master of Business Administration(MBA)
Dayanand sagar college of engineering
Bangalore
INTRODUCTION
The Carlsberg Foundation is one of the world's oldest commercial foundations.
Here, ambitious brewing enterprise blossoms side by side with support for the
finest science, scholarship, art and culture. The Foundation's Chairman is not
just head of the Carlsberg Foundation but also Chairman of the Supervisory
Board of the Carlsberg Group. It has been this way since 1876.
HISTORY
In 1811, Jacob Christian Jacobsen, the founder of Carlsberg, enters the world.
When his father dies in 1835, J.C. Jacobsen takes over as a brewer. J.C. was
born to brew. Driven by his passion for beer and an early interest in the natural
sciences, J.C. Jacobsen sets out on a lifelong journey to improve the quality of
beer. His first stop is Bavaria where he studies the brewing techniques for a new
beer at Gabriel Sedlmayr's zum Spaten brewery in Munich. In the summer of
1845, carrying two pots of Spaten yeast in a customized hat box, J.C. returns to
Denmark by stagecoach.
On this long journey, he keeps the yeast cool by stopping frequently and
dousing it with cold water. J.C. Jacobsen's first batches of lager are made in his
mother's copper wash basin. They are refined in his brewery till he gets them
just right.  This new lager needed a new brewery with larger cool storage space.
Taking the name of his five-year-old son, Carl, and the Danish word for hill,
"bjerg", he builds his new brewery just outside Copenhagen. With that,
Carlsberg is born in 1847. International approval came just 21 years later when
the first Carlsberg beer was exported to Great Britain.

EXECUTIVE COMMITTEE
The role of the Executive Committee is to drive the Group’s strategic
development and ensure alignment and clear objectives across the Group.
1.CEES 'T HART
(CEO since 2015).

2.HEINE DALSGAARD
(Chief Financial Officer (CFO) since 2016
3.CHRISTOPHER WARMOTH
(Executive Vice President, Group Strategy since 2019)
4.GRAHAM FEWKES
(Executive Vice President, Asia since 2016)

5.PHILIP A. HODGES
(Executive Vice President, Group Supply Chain since 2015)
6.JOÃO ABECASIS
(Chief Commercial Officer since 2019)

GOBAL PRESENCE
1.Western Europe
2.Eastern Europe
3.Asia
ASIA CARLSBERG GROUP IN INDIA
Carlsberg Group entered India in May 2006 by incorporating a company named
South Asia Breweries Pvt. Ltd. The name changed to Carlsberg India Private
Limited in February 2009 to reflect the company as a part of the Carlsberg
Group.
Carlsberg India’s commercial operations started in June 2007 at the Paonta
Sahib brewery in Himachal Pradesh, with the launch of Carlsberg Green in the
premium-beer segment.
Carlsberg India expanded its operations by establishing Breweries in Alwar,
Rajasthan in March 2008 and in Aurangabad, Maharashtra in August 2008.
Since then, a total of 7 Breweries have been set up, which re-emphasizes the
Carlsberg Group's strategic focus on India.
Keeping up pace with the brewery openings was the market expansion from 5
markets in 2007 to 24 markets in 2008 to 31 markets (including Union
Territories) to date.
Success Story
Carlsberg India became the #3 player in the Indian beer market within 6 years
of operations and continues to hold the position to date. To add to this, Tuborg
is the #2 beer brand and the #1 international beer brand in the country.
2006Carlsberg entered India in May 2006 by incorporating a company named
South Asia Breweries Pvt. Ltd, the name changed to Carlsberg India Private
Limited on 23rd February 20092007In June, production begins at an acquired
Brewery at Paonta Sahib; Carlsberg Green launched in September2008
The Brewery in Alwar became operational in March and in Aurangabad in
August
2009Launch of Tuborg Green in March; Company expands its capacity by
opening its Brewery in Kolkata in June2010Carlsberg India inaugurates its fifth
Brewery at Hyderabad in December; Tuborg Strong launched in
May2010Launch of Tuborg Strong2011Carlsberg Elephant launched20136th
Brewery in Dharuhera, Haryana inaugurated2014Commercial operations
commence at Patna, Bihar2016Foundation stone laid for 8th Brewery in
Karnataka
Indian consumers have been experiencing Carlsberg since the 1900s, much
before it commenced operations in India in 2007. In 1912, McDowel & Co.Ltd.,
Madras, ordered the first delivery of 10 cases of quarters and 10 cases of pints
each of Carlsberg Munich and Pilsener Beer. Over the years there were many
companies and agents that have brought Carlsberg to India.
However, coming to India in its own identity was a matter of time and
Carlsberg entered India in May 2006 by incorporating a company named South
Asia Breweries Pvt. Ltd. The name was changed to Carlsberg India Private
Limited on February 23, 2009 to reflect the company as a part of the Carlsberg
Group.
2007
Production begins at an acquired brewery at Paonta Sahib, Himachal Pradesh
2008
Breweries in Alwar and Aurangabad established.
2009
Tuborg Green launched and Brewery in Hoogly (near Kolkata) established in
September.
2010
Tuborg Strong launched and fifth Brewery inaugurated at Sangareddy, Andhra
Pradesh in December.
IN INDIA
In 2013, Carlsberg India inaugurated its 6th Brewery in Dharuhera, Haryana
and in 2014 its 7th Brewery in Patna, Bihar was established. In January 2018,
Carlsberg India established its brewery in Mysuru, Karnataka. The growth
started from 5 markets in 2007 to 24 markets in 2008 to 32 markets (including
Union Territories) to date.
The success of Carlsberg’s products globally and in India, can be attributed to
the quality consciousness, the know-how and the technological proficiency
developed by the breweries.
The impressive beer portfolio in India ranges across mild and strong segments
through the international brands Carlsberg Green, Carlsberg Elephant, Tuborg
Green, Tuborg Strong and Tuborg Classic.
With brewery expansion, market penetration, quality brands and strong teams,
Carlsberg India saw initial success by becoming the number 3 player in the
market within its first 4 years of operation.
January 2018
Carlsberg India establishes its new Brewery in Mysuru, Karnataka
INTEGRATED SUPPLY CHAIN
Integrated Supply Chain (ISC) brings together the central procurement,
production, logistics and planning functions in the Carlsberg Group under one
roof.
SC manages the world-wide brewery network in Carlsberg Group, handles the
global procurement processes, sets the global standards for brewing technology
and logistics services and ensures end-to-end planning through the entire supply
chain.
By integrating these functions, we improve the utilisation of our assets,
standardise and streamline processes, increase speed and efficiency and improve
customer service.
PROCUREMENT
The key categories managed by Procurement are raw materials (malted barley,
sugar, hops, etc), packaging materials (cans, glass, PET, etc.), operations (e.g.
transport, facility management and brewing equipment), and sales & marketing
(media, agencies, etc.).
The role of Procurement is to ensure a steady supply of input, manage all supply
risks, negotiate prices and lower the complexity in our supplies. By managing
our procurement of the key categories on a Group level, Carlsberg is able to
optimize terms and conditions and also benefit from longer lasting relationships
with our suppliers.
Production
The Production/Manufacturing & Technology function in the Carlsberg Group
covers the areas at the core of what we do: brewing beer!
The Production/Manufacturing & Technology function in CSC is responsible
for the brewery network in the Carlsberg Group. It ensures a steady supply of
goods, controls the quality of our beers, maintains the brewing equipment in the
most efficient way, and manages the construction of new breweries worldwide.
By bringing together our engineering expertise from our breweries all around
the world we are able to share the very best practice - from the beer recipes and
Lean implementations to the health and safety policies.
Logistics
The Logistics and Customer Supply Chain functions are responsible for
distributing the products to the customers, so that they are always available
when the consumers are ready to buy them – whether that is in the supermarket
or in a bar, pub or restaurant.
The function optimises warehouse networks, distribution and transportation
flows, full E2E planning including demand etc., in order to make sure we move
the beer from our breweries to our customers in the most efficient and
environmentally friendly manner.
Planning
The planning function is the end-to-end support to the whole Supply Chain,
reaching out from our customer's shelves and counters to our suppliers'
suppliers.
Planning ensures that we have the necessary products in stock in our
warehouses, that we produce the right products in the right quantities, and that
we have the right amount of raw materials at all times.
Planning is built on both skills and relationships, combining the strength of a
centrally located planning team and a network of planning teams in the
countries/regions and breweries. On a global scale, Planning develops
capabilities in the areas of planning and customer service.
 
PROCESSES
RECORD TO REPORT
Ensures all transactions are timely recorded, in line with all accounting
requirements, as well as compliance of financial statements as per Group and
statutory reporting requirements. Provides Asset Management, General
Accounting, Compliance, I/C Reconciliation, Period End Closing,
Consolidation, BS reconciliation and statutory & local external reporting.
CONTROLLING CENTER OF EXCELLENCE
Makes sure that we provide accurate, timely and insightful information,
supporting decision-making  processes through a dedicated team of experts. The
team is responsible for Management Reporting Product Pricing, centralized
activities supporting local BP role, Cost Center Planning & Controlling, bridge
analysis for cost groups, budget/estimate presentations and procurement
controlling
CUSTOMER TO CASH
Enables customer centricity and strengthens sales performance across markets
while ensuring proper customer data & contract administration and order
management. The team supports dispute management, customer invoicing and
cash collections from our customers. Work scope of the team is Contract
Administration, Order Management, Rebates & Pricing, Technical Services,
Accounts   Receivable, Incoming payments and Customer Master Data.
TRANSPORT CONTROL TOWER (TCT)
The TCT team optimizes freight flows and transportation, allowing for a more
streamlined way to manage supplier contracts and performance. At its core is a
central team of people who coordinate all the activities associated with
executing orders, including planning and maximizing loading,  allocating the
right transport providers and communication with warehouses.
SOURCE TO PAY (StP)
Ensures that we are compliant with procurement policies, provides assistance in
the purchasing process and that we are paying our bills on time. StP is
responsible for Sourcing, Contract administration, Procurement Operations,
Accounts Payable, Outgoing payments, WF, Procurement, and Vendor Master
Data.
INTERNAL CONTROLS
Assures all processes are compliant with internal control standards, as well as
the execution of internal controls is in line with group framework.
OTHER AREAS
There are several other departments responsible for support and development in
our company. Among them you can find:
Finance & Administration, Service Management, Human Resources, Change &
Communication, IT, HR Services, Group Internal Audit.