Computing Limited

PROJECT MANDATE

Project:

Rebranding Project

Date:

15 June

Author:

Helen Bell

Owner:

Helen Bell

Document Ref:

RB/HB/PM

Version No:

1

doc Revision History 15th June None expected Date of this revision: Date of Next revision: Revision date Previous revision date Summary of Changes Changes marked First issue Approvals This document requires the following approvals. The source of the document will be found on the main server in: P:\projects\rb\project mandate.Rebranding Project Date: 15th June Project Mandate Project Mandate History Document Location This document is only valid on the day it was printed. Name Signature Title Helen Bell HB Managing Director Date Issue 15/6 of Version Date Issue 15/6 of Version 1 Distribution This document has been distributed to: Name Title All main board members 1 Page 2 . Signed approval forms are filed in the P2 Docs section of the files.

................. 4  Scope ............. 4  Background ...................................................................................................................................................................................................................................................................................................... 5  Quality Expectations ........................ 2  Document Location ....................................................................... 4  Purpose .............................................................................................................................................................................................................................................. 2  Approvals ................................................................. 4  Authority Responsible .................................................. 5  Outline Business Case ............... 2  Revision History ........................................................................................................................................... 6  Page 3 . 2  Project Mandate ........................ 2  Distribution ......................................................................................................... 4  Project Objectives ................................................... 6  Customers and Users ................................ 4  Constraints ....................................................................................................................................................................................................................................................................................Rebranding Project Project Mandate Date: 15th June Contents  Project Mandate History............................................................................................................................ 5  Associated Documents ........................................................................................................................................................................................................................................................................................ 4  Interfaces .. 5  Proposed Executive and Project Manager .......................................................................................................................

As this is a small project I want to see how well we can tailor PRINCE2 to our needs. I anticipate that Karen Rodgers will act as the Executive on that Project Board. It is also important that the website promotes all the products. The legal formalities are now complete and I am keen that our brand reflects the acquisition and the website must be updated to reflect the new range of products that we can purchase. I’m also keen that we use the PRINCE2 method to manage this project as we have several people now trained in its use. Authority Responsible I will be ultimately responsible for authorising expenditure. This should be reflected on our documentation. artwork and website. This is a key part of the integration programme of the two companies. both software and hardware. Project Objectives The primary aim of the project is to establish a new recognisable company brand. although – in line with the PRINCE2 method – a Project Board will be appointed to oversee and direct the project. Page 4 . that we have to offer.Rebranding Project Project Mandate Date: 15th June Project Mandate Purpose We have recently acquired the Hardware company that we have been dealing with for the last five years. At the moment the two parts of the company – software and hardware – will continue to operate separately until this project is completed. Scope The major deliverables for this project will be: • • • New Logo Rebranded company documentation New Website Constraints I want the work completed within 6 weeks so that it coincides with our other initiatives to integrate the two companies. building on our existing logo. at which time we will fully integrate the operational and sales elements of our new business. Background The acquisition gives us the opportunity to refresh our brand and when launched the new brand will give us the opportunity to take full advantage of the opportunities.

I suggest that we look at these as sources of “what” and “what-not” to do’s: http://www.co. It should be: . Quality Expectations The brand should be instantly recognisable as ACE Computing Ltd. Interfaces This project must interface with the integration project for which I am the Executive.dodgysoftware.Rebranding Project Project Mandate Date: 15th June I expect he work to be completed in house.Logical.Fast and efficient .uk Page 5 . Outline Business Case I would like a full and detailed business case to be produced as part of the initial feasibility evaluation Associated Documents A number of our competitors have websites. The website encompass all the products we now able to offer.Aesthetically appealing . building on what we have already.bytes-r-us.Accurate and up-to-date I envisage that Mike Mayhew will be actively involved in defining and assuring the quality of the end product. intuitive and easy to use .com http://www.

Customers and Users Although we will all benefit from this development.Rebranding Project Project Mandate Date: 15th June Proposed Executive and Project Manager I propose that Karen Rodgers should act as Project Board Executive – with full responsibility for the project outcome. the “customer” for the end product will be Mike Mayhew and his department. Page 6 . Karen and I have briefly discussed this and Karen has agreed to appoint Janis as the Project Manager. Hence my suggestion above that Mike should be involved in defining the Quality Expectations. Janis Kitson has recently joined our development team and has recently managed exactly this kind of project with her previous employer.

Sign up to vote on this title
UsefulNot useful