Melbourne Business School

Library
bibliographies

International marketing
(books published after 1990) Compilation date: August 2005
This bibliography is a selective listing of works held by the MBS Library. The selection reflects the teaching and research focus of the academic programs at MBS. For a fuller coverage of the subject, please refer to the catalogue. $100 billion allowance : accessing the global teen market / Elissa Moses. New York : John Wiley, c2000. 658.8340835 MOSE Analyzing corporate cultures in approaching the global marketplace / by Frederick E. Webster, Jr. and Rohit Deshpande. Cambridge, Mass. : Marketing Science Institute, c1990. f 658.848 WEBS Asian advantage : key strategies for winning in the Asia-Pacific region / George S. Yip. Reading, Mass. : Addison-Wesley, c1998. 330.95 YIP Australia through the eyes of Asia : adding innovation. Canberra : Australian Govt. Pub. Service, c1995. 382.0994 AUST Beginner's cultural guide : ABC for exporters. Deakin, A.C.T. : National Languages and Literacy Institute of Australia, 1994. 658.848 BEGI Big in Asia : 25 strategies for business success / Michael Backman and Charlotte Butler. Basingstoke : Palgrave Macmillan, 2003. 658.4012 BACK Building cross-cultural competence : how to create wealth from conflicting values / Charles M. Hampden-Turner and Fons Trompenaars. New Haven, Conn. : Yale University Press, 2000. 658.049 HAMP Business and marketing environment / Adrian Palmer and Ian Worthington. London ; New York : McGraw-Hill Book Co., c1992. 658.8 PALM Business and security : public-private sector relationships in a new security environment / edited by Alyson J.K. Bailes and Isabel Frommelt. Oxford ; Solna, Sweden : Oxford University Press : SIPRI, 2004. 658.049 BUSI [2004] Cases and projects in international management / Richard Mead. Malden : Blackwell Publishers, 2000. 658.049 MEAD Cases in global marketing strategies / JeanPierre Jeannet, H. David Hennessey. 6th ed. Boston : Houghton Mifflin, c2004. 658.84 JEAN [2004]

__________________________________________________________________________________________________
International marketing / August 2005 1

c1995. Cambridge. 658. 2nd ed.044 KIM Culture factor : cross-national management and the foreign venture / Mark Neal. Westport. 1996.95105 CHIN Communicating across cultures / Maureen Guirdham. Englewood Cliffs. c1998. Stamford. N. Basingstoke. 395. Thousand Oaks : Sage Publications.848 DESI Do American businesses use global strategy? : working paper / George S.52 DOS Dun & Bradstreet's guide to doing business around the world / Terri Morrison. c1998. Tamer Cavusgil. 658. Joerg Schmitz. c1996.049 LUO __________________________________________________________________________________________________ International marketing / August 2005 2 . Westport. Conn. : Praeger. REF 658. Hampshire : Macmillan Business. Basingstoke : Macmillan. 658. : RIRDC. St Leonards.410951 CHIN Chinese economic transition and international marketing strategy / edited by Ilan Alon. 658. negotiating and managing across cultures / Richard R. c1991. Yip. Douress. Conaway. 395.Cases in international marketing / Jean-Pierre Jeannet . Agarwal.C. London . : Quorum. 2003. San Francisco : Jossey-Bass. Ghauri. : Prentice Hall. Gesteland. : Allen & Unwin. 658. Milind R.52 GEST Cross-cultural business negotiations / Donald W. 1999. A. Conn. 1996. 1999.. Barton. 658. Joseph J.W. Thomas Walker. 1999. 330.848 PATR Cross-cultural business behavior : marketing. 302. Dunung. Mass. 3rd ed.T. c2003. New York : Wiley.049 WALK Do's and taboos around the world / edited by Roger E.J. Inc.180973 YIP Doing business in Asia : the complete guide / Sanjyot P. 1997. compiled by the Parker Pen Company. Axtell .]. Westport. Wayne A. c2002.S. : Quorum Books. c1998.45 GUIR Communicating with Asia : understanding people and customs / Harry Irwin. and Paul Herbig. c1993. Englewood Cliffs. Conn. 2nd ed. Pervez N. New York : McGraw-Hill. Basingstoke.. 303. 658. Lalita Manrai. 658.. f 658. NJ : Prentice Hall. 1998. Rebecca Angeles Hendon. : Quorum. 658. 658.4825094 IRWI Competitive strategies : for service organisations / Neil Botten and John McManus.4 HEND A cross-cultural reference of business practices in a new Korea / Eun Young Kim. Conn. Melbourne : Financial Times/Pitman Publishing. f 382.848 CAVU Doing business internationally : the guide to cross-cultural success / Danielle Medina Walker. Hendon.4012 BOTT Cracking international markets : your strategic exporting action plan / Terry Patrick. : JAI Press. : Marketing Science Institute. 1997. 658. 2nd ed.agribusiness entry strategies : a report for the Rural Industries Research and Development Corporation / by RCS Hassall Pty Ltd. Ajay Manrai. Westport. 1996.848 MORR Entry and cooperative strategies in international business expansion / Yadong Luo.35 NEAL Designing competitive strategies for global marketing / volume editors. N. Hampshire : Macmillan. [et al.848 CASE China . Conn.848095 DUNU Doing business in emerging markets : entry and negotiation strategies / S. Copenhagen : Handelshjskolens forlag.

London : Prentice Hall.. Keegan... cultures and markets / Sicco Van Gelder. 2003. Lincolnwood. c1997. 658. [et al. : Sage Publications. Thomas. 2001. New York : Maxwell Macmillan International. 1992.827 VAN [2003] Global etiquette guide to Asia : everything you need to know for business and travel success / Dean Foster. 2000. David Hennessey and Jean-Pierre Jeannet. James. 395. Chichester : John Wiley & Sons. 658. New York : Lexington Books . West Sussex. Chichester : Wiley..049 VERD Future of the multinational company / edited by Julian Birkinshaw .848 JOHA Global marketing for the digital age / Bill Bishop. Benjamin Prasad and Pervez N. Ilkka A.41095 HEIL From local champions to global masters : a strategic perspective on managing internationalization / Paul Verdin. 658. 395.049 THOM Executive guide to Asia-Pacific communications : doing business throughout Asia and the Pacific / David L. 658. Ronkainen. New York . Thousand Oaks. : NTC Business Books.45095 JAME Exporting : from start to finance / L. 338.8480973 WELL Food market channel development in Japan and Korea : a report for the Rural Industries Research and Development Corporation and Supermarket to Asia Limited / by S G Heilbron. Ilkka A. 658.].52095 FOST Global firms and emerging markets in an age of anxiety / edited by S. 658. Barton. c2002. f 382. Nick Van Heck. Ill. 1994. Toronto : Maxwell Macmillan Canada . London : Sterling. c2002. Westport. 2004. 7th ed. 1999.T. Fargo Wells. : Allen & Unwin. [et al. John J. c1996. 658. Karin B. Czinkota. Chichester : John Wiley & Sons. and expanded. New York. Fort Worth. local marketing.. c2003. 658.848 HENN [2003] Global and transnational business : strategy and management / by George Stonehouse .848 ROOT Essentials of international management : a cross-cultural perspective / David C. 658. c2003. Hong Kong : Asia 2000. and global management / Johny K. 658. England : New York : Wiley.Entry strategies for international markets / Franklin R. Ronkainen.88 GLOB [2004] Global marketing / Michael R. Root. TX : Dryden Press.848 CZIN Global marketing management / Warren J. Upper Saddle River : Prentice-Hall. Czinkota. 3rd ed. Chichester. : Rural Industries Research and Development Corporation. St Leonards.]. 1998. J T Larkin.848 CZIN Global marketing : a market-responsive approach / Svend Hollensen. Tarrant.520951 SCHN Global account management : creating value / H. c1997.C. Calif. 658. Rev. 658. New York : McGraw-Hill. 1995. Dulat.S. Chicago : Irwin.848 KEEG __________________________________________________________________________________________________ International marketing / August 2005 3 . Ghauri. c1995. Johansson. Lincolnwood. Ltd. Ill. 658.4012 GLOB Global brand strategy : unlocking brand potential across countries.848 BISH Global marketing imperative / Michael R.848 HOLL Global marketing : foreign entry. c1996. Basingstoke : Palgrave.. A.049 FUTU Getting along with the Chinese for fun and profit / Fred Schneiter. 2000. : Praeger.W. 658. VA : Kogan Page. 658. Conn.: NTC Business Books. N.

60994 INTE __________________________________________________________________________________________________ International marketing / August 2005 4 .W. Oxford .049 GLOB Globalization. 658. Gupta. 658. CT : Quorum. 6th ed. 658. challenges and new strategies / Kiefer Lee.4109943 GLOB Globalization of multinational enterprise activity and economic development / edited by Neil Hood and Stephen Young. Wiley.049 TULL Going global : overseas and undersold : Australian business successes in the international marketplace / David White in association with AUSTRADE and the Commonwealth Bank.]. c1995.Global marketing management / [edited by] John A. 1999. the multinational firm. Bartlett. Queensland. c2000. Mass.84 LEE [2005] Global marketing strategies / Jean-Pierre Jeannet. 658.049 INNO Intelligent exports : “-and the silent revolution in services” : a report / by the LEK Partnership.848 GLOB Global marketing management : changes. Harbir Singh. 1999.0941059 HINT Hoover's handbook of world business. c2004. Hoboken. [London] : DTI Export Publications. 1998382. Boston : Houghton Mifflin. New York : JAI. Mass. c1991REF 338. 1998. 658. 658.. Thomas . 2nd ed.P. Austin. : Addison-Wesley Pub. c1995. Caslione and Andrew R. Crows Nest. Co. c2004.]. 2000. 382. Martin's Press. TX : Reference Press. New York : J.84 TOYN Global marketing management : cases and readings / [edited by] Robert D. c1994.848 DOUG Global smarts : the art of communicating and deal making anywhere in the world / Sheida Hodge. Douglas. Boston : Allyn and Bacon. Samuel Craig.S.74025 HOOV Innovations in international and cross-cultural management / edited by P. 658. Wiley. International ed. Brisbane : Dept of Primary Industries.848 CASL Hints to exporters visiting Australia. Bartlett..84 JEAN [2004] Global marketing strategy / Harold Chee. f 658. Christopher A. [et al. NJ : J. Christopher Earley. Vijay Govindarajan. London : DTI Export Publications. 658. 658. N. foreword by Joseph Tan. Tuller. Westport. Rod Harris. Sydney : Australian Trade Commission. Ill. : Business One Irwin..84 GLOB [1999] Global marketing management : a strategic perspective / Brian Toyne. 1998.0941094 HINT Hints to exporters visiting South East Asia. 3rd ed.8480994 WHIT Growing your business in emerging markets : promise and perils / John A. c1993. Reading.848 GLOB Going global : new opportunities for growing companies to compete in world markets / Lawrence W. David Hennessey. 382.848 CHEE Global marketing strategy / Susan P. and emerging economies / edited by Attila Yaprak. Homewood. Quelch. 2000. Buzzell.52 HODG Global strategy and organization / Anil K. Cheeseman . c1991. New York : Oxford University Press. Quelch. New York : McGraw-Hill. 658. c2000. London : Financial Times Pitman Publishing. 395.049 GUPT Global trends : opportunities for Queensland agribusiness / N. Thousand Oaks : Sage Publications. 658. C. 382. commissioned by a steering committee comprising: Austrade . 2005.. 658.W. Christopher A. Peter G. 1990. Steve Carter.. New York : St. H. Hulya Tutek. 658. : ABC Enterprises. Walters. Reading. 4th ed. 1994. John A. : Addison-Wesley. [et al.

John L. c2001. 382 INTE International and global marketing : concepts and cases / [edited by] Taylor W. Fort Worth. c2005. 658. Thomas P. Chicago : Irwin. c1997. 658. Cateora. 658. 2003. Robert M. Westport. 7th ed. Westport. New York : Prentice Hall. Shaw. c1995. 658. Boston. 1994. Conn : Quorum.M. VA : Kogan Page Ltd. NJ : Prentice Hall. Chen.8342 SAML International facility acquisition and location analysis / Marc J. New York : Wiley. Ill. c2003. f 658. f 346.3 TORR [1994] International investment instruments : a compendium / United Nations Conference on Trade and Development. c1993. 658. Iris Varner. c1991.Intercultural business communication / Lillian H. Mass. Grant. c2004. 658. : Irwin. 658. Jeanette S.848 ONKV __________________________________________________________________________________________________ International marketing / August 2005 5 . : Quorum. economies and capital markets / edited by Edward B. 3rd ed. c1996. New York : St. Englewood Cliffs. Upper Saddle River.848 CATE International marketing / Vern Terpstra.45 BEAM Intercultural management / Nina Jacob. Hill. Hodgetts. Ravi Sarathy. Conn.092 INTE International management / Richard M. Flowers. 1997. Fort Worth : Dryden Press. 1996-2002. Meloan. N. Martin's Press.848 CZIN International marketing / Philip R.848 TERP International marketing strategy / Frank Bradley. Fred Luthans. 4th ed. 4th ed. New York : FT/Prentice Hall.049 HILL [1994] International business : emerging issues and emerging markets / edited by Carla C. Millar. : Dryden Press.049 HODG [1994] International management : managing across borders and cultures / Helen Deresky. Presner. 658 JACO Interlocking global business systems : the restructuring of industries. 658. 2nd ed.049 INTE International business dictionary and reference / Lewis A. Coskun Samli. : McGraw-Hill/Irwin. John J. Conn. 1995. N. 1999. 1999. London . 2nd ed. c1994. 3rd ed. Division on Transnational Corporations and Investment. Sterling. 658.J.21 SCHN International human resource management : think globally. Chicago : Irwin.. Czinkota. act locally / Derek Torrington. Chaney. Upper Saddle River. 9th ed. 1994. and Jonchi Shyu. New York : United Nations. Graham. 658.049 DERE International marketing / Michael R.J. 1999.J. 395. Tex. Ilkka A.J. Martin.L. Upper Saddle River. 5th ed. REF 658. N. c1995. 658. : Quorum Books. 658. : Prentice Hall. 658.04903 PRES International consumer behavior : its impact on marketing strategy development / A. New York : McGraw-Hill. 658.52 CHAN [2004] Intercultural communication in the global workplace / Linda Beamer.848 USUN International marketing : analysis and strategy / Sak Onkvisit. Westport.84 BRAD [2005] International marketing : a cultural approach / Jean-Claude Usunier. Burr Ridge. and Chong Ju Choi. Ronkainen. : Prentice Hall. : Prentice Hall.848 INTE International business : competing in the global marketplace / Charles W. Schniederjans.

Washington.1 SAML __________________________________________________________________________________________________ International marketing / August 2005 6 . DC : World Bank. culture. 658.C.30089 SCHN Managing cultural differences : effective strategy and execution across cultures in global corporate alliances / Piero Morosini. 658. London : Routledge.848 LEWI Investment climate around the world : voices of the firms from the World Business Environment Survey / Geeta Batra. [London] : Kogan Page. New York : St. New York : Financial Times/Prentice Hall.International marketing and purchasing / volume editor. [Sydney] Australian Trade Commission .8 INTE International marketing management / Subhash C. f 382. [Canberra?] : Supermarket to Asia Ltd. 658. 2003. Stamford. 658. Lincolnwood. 1995. London . 658.. 2nd ed.848 BRAD International retailing : trends and strategies / edited by Peter J. Mass : Harvard Business School Press. 2000. REF 382. c1998.410994 MARK Marketing across cultures / Jean-Claude Usunier. Stone. Hitt. 658. c1994. 1997. 658. 380. 2005.B. : Prentice Hall. Cheng. Julie Anne Lee. Amsterdam : Oxford : JAI.3008 MORO Managing multinationals in a knowledge economy : economics. London : Pitman.60994 KNOW Management of international enterprises : a socio-political view / Monir Tayeb. Cincinnati.049 TAYE Managing across borders : the transnational solution / Christopher A. 658. 2004. 657. Kumar. Amsterdam . 658. Ill. 4th ed. 2002. N. c2000. New York : McGraw-Hill. Boston. 2001. 4th ed. Coskun Samli. Westport. London : Financial Times/Prentice Hall. 2002. market entry and strategic alliances / edited by Michael A. and human resources / edited by Joseph L. 658.C.. Ohio : South-Western College Pub. 658. Bartlett and Sumantra Ghoshal. John S. Oxford : Pergamon. Conn. : NTC Business Books. c1998. 332. Hill. Harlow.848 HOLD Knowing & growing the exporter community/ a report from Australian Trade Commission. 658. 658. Cheng and Michael A. 658. : JAI Press. London .049 BART Managing across cultures / Susan C. 1999.McGoldrick and Gary Davies. 658.J. 1998. 5th ed. 1997.W.049 MANA Managing transnational firms : resources. Schneider and Jean-Louis Barsoux. New York : Routledge.673 BATR CF/CD [2003] Japanese-led companies : understanding how to make them your customers / Nigel Holden and Matt Burgess. 2004.049 MANA [2004] Managing multinationals in the Middle East : accounting and tax issues / Wagdy M. Hitt and Joseph L. Martin's Press. [1998]. England .848 KUMA International marketing strategy / Frank Bradley. Upper Saddle River. 658.87 INTE International strategic marketing : a European perspective / Marilyn Stone and J.84094 STON [2004] An introduction to international marketing : a guide to going global / Keith Lewis and Matthew Housden.960956 ABDA Managing the global network corporation / edited by Bruce McKern. New York : Prentice Hall. 2002.049 MANA Market access guide / Supermarket to Asia Council. Jain. Pervez Ghauri. London : Elsevier/JAI. 2003. Daniel Kaufmann. c1996.84 USUN [2005] Marketing globally : planning and practice / A. Andrew H. CT : Quorum Books .848 JAIN International marketing research / V. Abdallah. McCall.

N. Mass. Mass. Cambridge. Australia . Chichester ..3 READ [1991] Readings and cases in international management : a cross-cultural perspective / David C. Conn. : Harvard Business School Press. UK . 658.049 MAST Multicultural behavior and global business environments / Kamal Dean Parhizgar. Mockler. Cullen. Melbourne. USA : Blackwell Business. Clayton. Oxford . 1985. London : Sage Publications. 1997. : International Business Press.].1 Readings and cases in international human resource management / [edited by] Mark Mendenhall. 1994. : Prentice Hall. Gary J. Boston : PWS-KENT Pub. and Richard Whitley. Mockler.83408 BART Mastering global business : the complete MBA companion in global business. 1995 / presented by the Academy of Marketing Science. : Monash University. 658. Co. Somkind Jatusripitak. Mass.848 NEW Opportunities in Asian food service markets / a report for RIRDC by Meyers Strategy Group. Australia. New York : Routledge. : Blackwell.. N. 1999. OX. Dorothy G. 658.84 MILL Multinational firm : organizing across institutional and national divides / edited by Glenn Morgan.. de Jong . New York : Pergamon. 658. c1995. : Prentice-Hall. Keegan. 658.049 MULT Multinational management : a strategic approach / John B. 658. Dologite. Ohio : South-Western Thomson Learning. 1995. 658. Gary Oddou. hosted by the Dept of Marketing.83 GROV Proceedings of the seventh bi-annual World Marketing Congress.83408 MARK Marketing Japanese style / Paul Herbig. c1989. Monash University. 1995.Marketing in a multicultural world : ethnicity. 658. Westport. New York : Oxford University Press. 1994. : Quorum Books. c1995. Conn. . Thomas. Turnbull. Boston. Paliwoda.K. 2002. July 6-10. nationalism. New York. et al. Vic.8480952 KOTL New perspectives on international marketing / edited by Stanley J. 2002. f 658.. New York : McGraw-Hill. Mark C. Peer Hull Kristensen. London .848 NETW New competition / Philip Kotler. Grant. 658. 658. Ian Walker]. Thousand Oaks. 2nd ed. 658. Westport. : Quorum Books. Cincinnati.Y. 658. 658. c2003. Calif. London : Financial Times Management.specific process / Robert J.848 KEEG Principles of international marketing / Julia Spencer. Barton.049 CULL [2002] Multinational strategic alliances / Robert J. 1998. New York : Wiley. ACT : RIRDC. 1996. f 382. 658. and cultural identity / Janeen Arnold Costa. Green. c1991. 658. 2001.049 PARH Multinational cross-cultural management : an integrative context.800952 HERB Marketing to women around the world / by Rena Bartos.8 WORL : v. Cambridge. 1999. : SAGE Publications.45641095 OPPO Principles of global marketing / Warren J. Oxford . c1997.049 MOCK Multinational direct marketing : the methods and the markets / Richard Miller . [contributing authors.8480941 SPEN Principles of international marketing research / Len Groves. Pieter S. editors. Englewood Cliffs. Upper Saddle River. Oxford. Thousand Oaks.049 MOCK Network dynamics in international marketing / edited by Peter Naude and Peter W. 658. Bamossy. 1991. [edited by K. N. 658.J. Melbourne. Calif. 658.049 READ [2003] __________________________________________________________________________________________________ International marketing / August 2005 7 . Liam Fahey.J.

Thomas Ritter. Cremer. f 382.848 RELA Relentless : the Japanese way of marketing / Johny K. 1997.Y.C.45 TRAD Transplanted executive : why you need to understand how workers in other countries see the world differently / P. 658. Hitt. editor. 1999.88 JAIN [2003] Trade prospects in manufacturing and services to the year 2000 / Bureau of Industry Economics. Berlin . South Yarra. : Organization of American States : Brookings Institution Press. Canberra : Bureau of Industry Economics.]. Johansson and Ikujiro Nonaka. Willes. integration. New York. 1998. UK . Tedlow and Geoffrey Jones. [et al. : Praeger. New York : Routledge. Houndmills.84 RESE [2005] Reviving traditions in research on international market entry / guest edited by Tiger Li. 658. and cultures / by Maxine Dalton . Hampshire : Macmillan Press.610952 SUCC Theories of the multinational enterprise : diversity. c2002. London . Oxford. Christopher Earley.J. c2000. c1990. Rev. 658. New York : McGraw Hill. : Macmillan Education. 658.. 1993. 658.049 SUCC Success in the making : how foreign companies are winning new markets in Japan / JETRO Business Support Center. c1996. 2003. complexity and relevance / edited by Michael A. San Francisco : Jossey-Bass. Oxford : Elsevier. New York : HarperBusiness.800952 JOHA Research on international service marketing : a state of the art / guest edited by Pieter Pauwels and Ko de Ruyter. Amsterdam . 2004. Cheng. 658.8 RISE Selling to newly emerging markets / Russell R. Jain. : JETRO.848095 CREM Toward a global business confederation : a blueprint for globalization / Subhash C. Mary J. Westport. Joseph L.049 STRA Success for the new global manager : what you need to know to work across distances. Buckley. N.Reality of global brands : cases and strategies for successful management of international brands / Graham Hankinson and Philippa Cowking. 658. 1998. 2005. London : JAI.049 EARL __________________________________________________________________________________________________ International marketing / August 2005 8 . Amsterdam . 658.C. Singapore . Washington.30089 TROM Rise and fall of mass marketing / edited by Richard S. Fred Burton and Hafiz Mirza. 658. c1996. 382.049 THEO [2004] Tongue of the tiger : overcoming language barriers in international trade / Rolf D. : Quorum Books. c1998. and updated ed. 382. : World Scientific. countries. and Achim Walter. 1997. D. 658. Conn. N. NONE Oxford : Elsevier JAI. 1996.60943 MEIS Strategies for Asia Pacific : beyond the crisis / Philippe Lasserre and Hellmut Schutte.8480973 MILL Services trade in the Western Hemisphere : liberalization. Miriam Erez. London . 658. New York : Pergamon. 382. [1992]. 658. 658.45 SERV Strategic international marketing / Hans Gunther Meissner.. Conn. 2003. 658.848 REVI [2003] Riding the waves of culture : understanding cultural diversity in global business / Fons Trompenaars and Charles Hampden-Turner. New York : McGraw-Hill. 1998. Miller. New York : Oxford University Press.049 LASS Strategy and organization of international business / edited by Peter J. Vic. Stephenson. 2nd ed. and reform / Sherry M. 338. Westport.827 HANK Relationships and networks in international markets / edited by Hans Georg Gemunden. New York : Springer-Verlag. River Edge.

REF 330. Stanford. & travel surveys for the world's top 100 countries / Molly E. James. trade.0095 WILL [2004] Working across cultures / John Hooker.]. Chichester . 2004. 1996-1997 : economics. Ad Pruyn. Mass. San Rafael.Understanding marketing : a European casebook / by Celia Phillips. Calif.. legal. c2004.52099 ENGH When businesses cross international borders : strategic alliances and their alternatives / Harvey S. [et al. 1993. 395. Thurmond . Jr. Calif. : Harvard Business School Press. foreword by John Yochelson. cultural.. c2000. 1996-97 ed. Boston.. : Praeger. Williamson. 658. marketing.8 JAME Winning in Asia : strategies for competing in the new millennium / Peter J. Marie-Paule Kestemont. 338. 306 HOOK World trade almanac. : World Trade Press. Conn. Murray Weidenbaum .80094 PHIL When business East meets business West : the guide to practice and protocol in the Pacific Rim / Christopher Engholm. New York : Wiley. New York : Wiley. 658. : Stanford Business Books. Westport.9 WORL __________________________________________________________________________________________________ International marketing / August 2005 9 . c1996. c1991.

Sign up to vote on this title
UsefulNot useful