Melbourne Business School

Library
bibliographies

International marketing
(books published after 1990)
Compilation date: August 2005

This bibliography is a selective listing of works held by the MBS Library. The selection reflects the teaching and
research focus of the academic programs at MBS. For a fuller coverage of the subject, please refer to the
catalogue.

$100 billion allowance : accessing the global Building cross-cultural competence : how to
teen market / Elissa Moses. create wealth from conflicting values / Charles
New York : John Wiley, c2000. M. Hampden-Turner and Fons Trompenaars.
658.8340835 MOSE New Haven, Conn. : Yale University Press, 2000.
658.049 HAMP
Analyzing corporate cultures in approaching
the global marketplace / by Frederick E. Webster, Business and marketing environment / Adrian
Jr. and Rohit Deshpande. Palmer and Ian Worthington.
Cambridge, Mass. : Marketing Science Institute, London ; New York : McGraw-Hill Book Co.,
c1990. c1992.
f 658.848 WEBS 658.8 PALM

Asian advantage : key strategies for winning in
the Asia-Pacific region / George S. Yip.
Reading, Mass. : Addison-Wesley, c1998.
330.95 YIP
Australia through the eyes of Asia : adding
innovation.
Canberra : Australian Govt. Pub. Service, c1995.
382.0994 AUST
Beginner's cultural guide : ABC for exporters.
Deakin, A.C.T. : National Languages and Literacy
Institute of Australia, 1994.
658.848 BEGI
Big in Asia : 25 strategies for business success
/ Michael Backman and Charlotte Butler.
Basingstoke : Palgrave Macmillan, 2003.
658.4012 BACK
Business and security : public-private sector
relationships in a new security environment /
edited by Alyson J.K. Bailes and Isabel Frommelt.
Oxford ; Solna, Sweden : Oxford University Press :
SIPRI, 2004.
658.049 BUSI [2004]
Cases and projects in international
management / Richard Mead.
Malden : Blackwell Publishers, 2000.
658.049 MEAD
Cases in global marketing strategies / Jean-
Pierre Jeannet, H. David Hennessey.
6th ed.
Boston : Houghton Mifflin, c2004.
658.84 JEAN [2004]

__________________________________________________________________________________________________
International marketing / August 2005 1
Cases in international marketing / Jean-Pierre
Jeannet ... [et al.].
2nd ed.
Englewood Cliffs, N.J. : Prentice Hall, c1995.
658.848 CASE
China - agribusiness entry strategies : a report
for the Rural Industries Research and
Development Corporation / by RCS Hassall Pty
Ltd.
Barton, A.C.T. : RIRDC, 1997.
f 382.410951 CHIN
Chinese economic transition and international
marketing strategy / edited by Ilan Alon.
Westport, Conn. : Praeger, 2003.
330.95105 CHIN
Communicating across cultures / Maureen
Guirdham.
Basingstoke : Macmillan, 1999.
658.45 GUIR
Communicating with Asia : understanding
people and customs / Harry Irwin.
St Leonards, N.S.W. : Allen & Unwin, 1996.
303.4825094 IRWI
Competitive strategies : for service
organisations / Neil Botten and John McManus.
Basingstoke, Hampshire : Macmillan, 1999.
658.4012 BOTT
Cracking international markets : your strategic
exporting action plan / Terry Patrick.
London ; Melbourne : Financial Times/Pitman
Publishing, 1998.
658.848 PATR
Cross-cultural business behavior : marketing,
negotiating and managing across cultures /
Richard R. Gesteland.
Copenhagen : Handelshjskolens forlag, c1996.
395.52 GEST
Cross-cultural business negotiations / Donald
W. Hendon, Rebecca Angeles Hendon, and Paul
Herbig.
Westport, Conn. : Quorum, 1996.
658.4 HEND
A cross-cultural reference of business
practices in a new Korea / Eun Young Kim.
Westport, Conn. : Quorum Books, 1996.
658.044 KIM
__________________________________________________________________________________________________
International marketing / August 2005
Culture factor : cross-national management
and the foreign venture / Mark Neal.
Basingstoke, Hampshire : Macmillan Business,
c1998.
302.35 NEAL
Designing competitive strategies for global
marketing / volume editors, Ajay Manrai, Lalita
Manrai.
Stamford, Conn. : JAI Press, c1998.
658.848 DESI
Do American businesses use global strategy? :
working paper / George S. Yip.
Cambridge, Mass. : Marketing Science Institute,
c1991.
f 658.180973 YIP
Doing business in Asia : the complete guide /
Sanjyot P. Dunung.
2nd ed.
San Francisco : Jossey-Bass, c1998.
658.848095 DUNU
Doing business in emerging markets : entry
and negotiation strategies / S. Tamer Cavusgil,
Pervez N. Ghauri, Milind R. Agarwal.
Thousand Oaks : Sage Publications, Inc., c2002.
658.848 CAVU
Doing business internationally : the guide to
cross-cultural success / Danielle Medina Walker,
Thomas Walker, Joerg Schmitz.
2nd ed.
New York : McGraw-Hill, c2003.
658.049 WALK
Do's and taboos around the world / edited by
Roger E. Axtell ; compiled by the Parker Pen
Company.
3rd ed.
New York : Wiley, c1993.
395.52 DOS
Dun & Bradstreet's guide to doing business
around the world / Terri Morrison, Wayne A.
Conaway, Joseph J. Douress.
Englewood Cliffs, NJ : Prentice Hall, 1997.
REF 658.848 MORR
Entry and cooperative strategies in
international business expansion / Yadong Luo.
Westport, Conn. : Quorum, 1999.
658.049 LUO
2
Entry strategies for international markets /
Franklin R. Root.
Rev. and expanded.
New York : Lexington Books ; Toronto : Maxwell
Macmillan Canada ; New York : Maxwell Macmillan
International, 1994.
658.848 ROOT
Essentials of international management : a
cross-cultural perspective / David C. Thomas.
Thousand Oaks, Calif. : Sage Publications, c2002.
658.049 THOM
Executive guide to Asia-Pacific
communications : doing business throughout
Asia and the Pacific / David L. James.
St Leonards, N.S.W. : Allen & Unwin, 1995.
658.45095 JAME
Exporting : from start to finance / L. Fargo
Wells, Karin B. Dulat.
3rd ed.
New York : McGraw-Hill, c1996.
658.8480973 WELL
Food market channel development in Japan
and Korea : a report for the Rural Industries
Research and Development Corporation and
Supermarket to Asia Limited / by S G Heilbron, J
T Larkin.
Barton, A.C.T. : Rural Industries Research and
Development Corporation, c1997.
f 382.41095 HEIL
From local champions to global masters : a
strategic perspective on managing
internationalization / Paul Verdin, Nick Van Heck.
New York ; Basingstoke : Palgrave, 2001.
658.049 VERD
Future of the multinational company / edited by
Julian Birkinshaw ... [et al.].
Chichester : John Wiley & Sons. Ltd., c2003.
658.049 FUTU
Getting along with the Chinese for fun and
profit / Fred Schneiter.
Hong Kong : Asia 2000, 1992.
395.520951 SCHN
Global account management : creating value /
H. David Hennessey and Jean-Pierre Jeannet.
Chichester : John Wiley & Sons, c2003.
658.848 HENN [2003]
__________________________________________________________________________________________________
International marketing / August 2005
Global and transnational business : strategy
and management / by George Stonehouse ... [et
al.].
Chichester, West Sussex, England : New York :
Wiley, 2000.
658.4012 GLOB
Global brand strategy : unlocking brand
potential across countries, cultures and
markets / Sicco Van Gelder.
London : Sterling, VA : Kogan Page, 2003.
658.827 VAN [2003]
Global etiquette guide to Asia : everything you
need to know for business and travel success /
Dean Foster.
New York; Chichester : Wiley, 2000.
395.52095 FOST
Global firms and emerging markets in an age of
anxiety / edited by S. Benjamin Prasad and
Pervez N. Ghauri.
Westport, Conn. : Praeger, 2004.
338.88 GLOB [2004]
Global marketing / Michael R. Czinkota, Ilkka A.
Ronkainen.
Fort Worth, TX : Dryden Press, c1996.
658.848 CZIN
Global marketing : a market-responsive
approach / Svend Hollensen.
London : Prentice Hall, 1998.
658.848 HOLL
Global marketing : foreign entry, local
marketing, and global management / Johny K.
Johansson.
Chicago : Irwin, c1997.
658.848 JOHA
Global marketing for the digital age / Bill Bishop.
Lincolnwood, Ill. : NTC Business Books, 1999.
658.848 BISH
Global marketing imperative / Michael R.
Czinkota, Ilkka A. Ronkainen, John J. Tarrant.
Lincolnwood, Ill.,: NTC Business Books, c1995.
658.848 CZIN
Global marketing management / Warren J.
Keegan.
7th ed.
Upper Saddle River : Prentice-Hall, c2002.
658.848 KEEG
3
Global marketing management / [edited by] John
A. Quelch, Christopher A. Bartlett.
4th ed.
Reading, Mass. : Addison-Wesley, 1999.
658.84 GLOB [1999]
Global marketing management : a strategic
perspective / Brian Toyne, Peter G.P. Walters.
2nd ed.
Boston : Allyn and Bacon, c1993.
658.84 TOYN
Global marketing management : cases and
readings / [edited by] Robert D. Buzzell, John A.
Quelch, Christopher A. Bartlett.
3rd ed.
Reading, Mass. : Addison-Wesley Pub. Co.,
c1995.
658.848 GLOB
Global marketing management : changes,
challenges and new strategies / Kiefer Lee,
Steve Carter.
Oxford ; New York : Oxford University Press, 2005.
658.84 LEE [2005]
Global marketing strategies / Jean-Pierre
Jeannet, H. David Hennessey.
6th ed.
Boston : Houghton Mifflin, c2004.
658.84 JEAN [2004]
Global marketing strategy / Harold Chee, Rod
Harris.
London : Financial Times Pitman Publishing, 1998.
658.848 CHEE
Global marketing strategy / Susan P. Douglas,
C. Samuel Craig.
International ed.
New York : McGraw-Hill, c1995.
658.848 DOUG
Global smarts : the art of communicating and
deal making anywhere in the world / Sheida
Hodge.
New York : J. Wiley, c2000.
395.52 HODG
Global strategy and organization / Anil K. Gupta,
Vijay Govindarajan.
Hoboken, NJ : J. Wiley, c2004.
658.049 GUPT
Global trends : opportunities for Queensland
agribusiness / N.W. Cheeseman ... [et al.].
Brisbane : Dept of Primary Industries, Queensland,
c1994.
382.4109943 GLOB
__________________________________________________________________________________________________
International marketing / August 2005
Globalization of multinational enterprise
activity and economic development / edited by
Neil Hood and Stephen Young.
New York : St. Martin's Press, 1999.
658.049 GLOB
Globalization, the multinational firm, and
emerging economies / edited by Attila Yaprak,
Hulya Tutek.
New York : JAI, 2000.
658.848 GLOB
Going global : new opportunities for growing
companies to compete in world markets /
Lawrence W. Tuller.
Homewood, Ill. : Business One Irwin, c1991.
f 658.049 TULL
Going global : overseas and undersold :
Australian business successes in the
international marketplace / David White in
association with AUSTRADE and the
Commonwealth Bank.
Crows Nest, N.S.W. : ABC Enterprises, 1990.
658.8480994 WHIT
Growing your business in emerging markets :
promise and perils / John A. Caslione and
Andrew R. Thomas ; foreword by Joseph Tan.
Westport, CT : Quorum, 2000.
658.848 CASL
Hints to exporters visiting Australia.
[London] : DTI Export Publications, 1998.
382.0941094 HINT
Hints to exporters visiting South East Asia.
London : DTI Export Publications, 1998-
382.0941059 HINT
Hoover's handbook of world business.
Austin, TX : Reference Press, c1991-
REF 338.74025 HOOV
Innovations in international and cross-cultural
management / edited by P. Christopher Earley,
Harbir Singh.
Thousand Oaks : Sage Publications, c2000.
658.049 INNO
Intelligent exports : “-and the silent revolution
in services” : a report / by the LEK Partnership,
commissioned by a steering committee comprising:
Austrade ... [et al.].
Sydney : Australian Trade Commission, 1994.
382.60994 INTE
4
Intercultural business communication / Lillian
H. Chaney, Jeanette S. Martin.
3rd ed.
Upper Saddle River, NJ : Prentice Hall, c2004.
395.52 CHAN [2004]
Intercultural communication in the global
workplace / Linda Beamer, Iris Varner.
2nd ed.
Boston, Mass. : McGraw-Hill/Irwin, c2001.
658.45 BEAM
Intercultural management / Nina Jacob.
London ; Sterling, VA : Kogan Page Ltd., 2003.
658 JACO
Interlocking global business systems : the
restructuring of industries, economies and
capital markets / edited by Edward B. Flowers,
Thomas P. Chen, and Jonchi Shyu.
Westport, Conn : Quorum, 1999.
382 INTE
International and global marketing : concepts
and cases / [edited by] Taylor W. Meloan, John L.
Graham.
Chicago : Irwin, c1995.
658.848 INTE
International business : competing in the
global marketplace / Charles W.L. Hill.
Burr Ridge, Ill. : Irwin, c1994.
658.049 HILL [1994]
International business : emerging issues and
emerging markets / edited by Carla C.J.M. Millar,
Robert M. Grant, and Chong Ju Choi.
New York : St. Martin's Press, 1999.
658.049 INTE
International business dictionary and reference
/ Lewis A. Presner.
New York : Wiley, c1991.
REF 658.04903 PRES
International consumer behavior : its impact on
marketing strategy development / A. Coskun
Samli.
Westport, Conn. : Quorum Books, 1995.
658.8342 SAML
International facility acquisition and location
analysis / Marc J. Schniederjans.
Westport, Conn. : Quorum, 1999.
658.21 SCHN
__________________________________________________________________________________________________
International marketing / August 2005
International human resource management :
think globally, act locally / Derek Torrington.
New York : Prentice Hall, 1994.
658.3 TORR [1994]
International investment instruments : a
compendium / United Nations Conference on
Trade and Development, Division on Transnational
Corporations and Investment.
New York : United Nations, 1996-2002.
f 346.092 INTE
International management / Richard M. Hodgetts,
Fred Luthans.
2nd ed.
New York : McGraw-Hill, 1994.
658.049 HODG [1994]
International management : managing across
borders and cultures / Helen Deresky.
4th ed.
Upper Saddle River, N.J. : Prentice Hall, c2003.
f 658.049 DERE
International marketing / Michael R. Czinkota,
Ilkka A. Ronkainen.
4th ed.
Fort Worth : Dryden Press, c1995.
658.848 CZIN
International marketing / Philip R. Cateora.
9th ed.
Chicago : Irwin, c1996.
658.848 CATE
International marketing / Vern Terpstra, Ravi
Sarathy.
7th ed.
Fort Worth, Tex. : Dryden Press, 1997.
658.848 TERP
International marketing strategy / Frank Bradley.
5th ed.
New York : FT/Prentice Hall, c2005.
658.84 BRAD [2005]
International marketing : a cultural approach /
Jean-Claude Usunier.
Englewood Cliffs, N.J. : Prentice Hall, c1993.
658.848 USUN
International marketing : analysis and strategy /
Sak Onkvisit, John J. Shaw.
3rd ed.
Upper Saddle River, N.J. : Prentice Hall, c1997.
658.848 ONKV
5
International marketing and purchasing /
volume editor, Pervez Ghauri.
Stamford, Conn. : JAI Press, 1999.
658.8 INTE
International marketing management / Subhash
C. Jain.
5th ed.
Cincinnati, Ohio : South-Western College Pub.,
c1996.
658.848 JAIN
International marketing research / V. Kumar.
Upper Saddle River, N.J. : Prentice Hall, c2000.
658.848 KUMA
International marketing strategy / Frank Bradley.
4th ed.
London : Financial Times/Prentice Hall, 2002.
658.848 BRAD
International retailing : trends and strategies /
edited by Peter J.McGoldrick and Gary Davies.
London : Pitman, 1995.
658.87 INTE
International strategic marketing : a European
perspective / Marilyn Stone and J.B. McCall.
New York : Routledge, 2004.
658.84094 STON [2004]
An introduction to international marketing : a
guide to going global / Keith Lewis and Matthew
Housden.
[London] : Kogan Page, [1998].
658.848 LEWI
Investment climate around the world : voices of
the firms from the World Business
Environment Survey / Geeta Batra, Daniel
Kaufmann, Andrew H.W. Stone.
Washington, DC : World Bank, 2003.
332.673 BATR CF/CD [2003]
Japanese-led companies : understanding how
to make them your customers / Nigel Holden
and Matt Burgess.
London ; New York : McGraw-Hill, c1994.
658.848 HOLD
Knowing & growing the exporter community/ a
report from Australian Trade Commission.
[Sydney] Australian Trade Commission , 2002.
f 382.60994 KNOW
Management of international enterprises : a
socio-political view / Monir Tayeb.
New York : St. Martin's Press, 2000.
658.049 TAYE
__________________________________________________________________________________________________
International marketing / August 2005
Managing across borders : the transnational
solution / Christopher A. Bartlett and Sumantra
Ghoshal.
2nd ed.
Boston, Mass : Harvard Business School Press,
c1998.
658.049 BART
Managing across cultures / Susan C. Schneider
and Jean-Louis Barsoux.
London ; New York : Prentice Hall, 1997.
658.30089 SCHN
Managing cultural differences : effective
strategy and execution across cultures in
global corporate alliances / Piero Morosini.
Oxford : Pergamon, 1998.
658.3008 MORO
Managing multinationals in a knowledge
economy : economics, culture, and human
resources / edited by Joseph L.C. Cheng and
Michael A. Hitt.
Amsterdam ; London : Elsevier/JAI, 2004.
658.049 MANA [2004]
Managing multinationals in the Middle East :
accounting and tax issues / Wagdy M. Abdallah.
Westport, CT : Quorum Books , 2001.
657.960956 ABDA
Managing the global network corporation /
edited by Bruce McKern.
London : Routledge, 2003.
658.049 MANA
Managing transnational firms : resources,
market entry and strategic alliances / edited by
Michael A. Hitt and Joseph L.C. Cheng.
Amsterdam : Oxford : JAI, 2002.
658.049 MANA
Market access guide / Supermarket to Asia
Council.
[Canberra?] : Supermarket to Asia Ltd., 1997.
REF 382.410994 MARK
Marketing across cultures / Jean-Claude
Usunier, Julie Anne Lee.
4th ed.
Harlow, England ; New York : Financial
Times/Prentice Hall, 2005.
658.84 USUN [2005]
Marketing globally : planning and practice / A.
Coskun Samli, John S. Hill.
Lincolnwood, Ill. : NTC Business Books, c1998.
380.1 SAML
6
Marketing in a multicultural world : ethnicity,
nationalism, and cultural identity / Janeen
Arnold Costa, Gary J. Bamossy, editors.
Thousand Oaks, Calif. : SAGE Publications,
c1995.
658.83408 MARK
Marketing Japanese style / Paul Herbig.
Westport, Conn. : Quorum Books, 1995.
658.800952 HERB
Marketing to women around the world / by Rena
Bartos.
Boston, Mass. : Harvard Business School Press,
c1989.
658.83408 BART
Mastering global business : the complete MBA
companion in global business.
London : Financial Times Management, 1999.
658.049 MAST
Multicultural behavior and global business
environments / Kamal Dean Parhizgar.
New York, N.Y. : International Business Press,
2002.
658.049 PARH
Multinational cross-cultural management : an
integrative context- specific process / Robert J.
Mockler, Dorothy G. Dologite.
Westport, Conn. : Quorum Books, 1997.
658.049 MOCK
Multinational direct marketing : the methods
and the markets / Richard Miller ; [contributing
authors, Pieter S.K. de Jong ... et al.].
New York : McGraw-Hill, c1995.
658.84 MILL
Multinational firm : organizing across
institutional and national divides / edited by
Glenn Morgan, Peer Hull Kristensen, and Richard
Whitley.
Oxford ; New York : Oxford University Press, 2001.
658.049 MULT
Multinational management : a strategic
approach / John B. Cullen.
2nd ed.
Cincinnati, Ohio : South-Western Thomson
Learning, 2002.
658.049 CULL [2002]
Multinational strategic alliances / Robert J.
Mockler.
Chichester ; New York : Wiley, 1999.
658.049 MOCK
__________________________________________________________________________________________________
International marketing / August 2005
Network dynamics in international marketing /
edited by Peter Naude and Peter W. Turnbull.
Oxford ; New York : Pergamon, 1998.
658.848 NETW
New competition / Philip Kotler, Liam Fahey,
Somkind Jatusripitak.
Englewood Cliffs, N.J. : Prentice-Hall, 1985.
658.8480952 KOTL
New perspectives on international marketing /
edited by Stanley J. Paliwoda.
London ; New York : Routledge, 1991.
658.848 NEW
Opportunities in Asian food service markets / a
report for RIRDC by Meyers Strategy Group.
Barton, ACT : RIRDC, 1996.
f 382.45641095 OPPO
Principles of global marketing / Warren J.
Keegan, Mark C. Green.
Upper Saddle River, N.J. : Prentice Hall, c1997.
658.848 KEEG
Principles of international marketing / Julia
Spencer.
Cambridge, Mass. : Blackwell, 1994.
658.8480941 SPEN
Principles of international marketing research /
Len Groves.
Oxford, OX, UK ; Cambridge, Mass., USA :
Blackwell Business, 1994.
658.83 GROV
Proceedings of the seventh bi-annual World
Marketing Congress, Melbourne, Australia, July
6-10, 1995 / presented by the Academy of
Marketing Science, hosted by the Dept of
Marketing, Monash University, Melbourne,
Australia ; [edited by K. Grant, Ian Walker].
Clayton, Vic. : Monash University, 1995.
f 658.8 WORL : v.1
Readings and cases in international human
resource management / [edited by] Mark
Mendenhall, Gary Oddou.
Boston : PWS-KENT Pub. Co., c1991.
658.3 READ [1991]
Readings and cases in international
management : a cross-cultural perspective /
David C. Thomas.
Thousand Oaks, Calif. ; London : Sage
Publications, c2003.
658.049 READ [2003]
7
Reality of global brands : cases and strategies
for successful management of international
brands / Graham Hankinson and Philippa
Cowking.
London ; New York : McGraw-Hill, c1996.
658.827 HANK
Relationships and networks in international
markets / edited by Hans Georg Gemunden,
Thomas Ritter, and Achim Walter.
Oxford, UK ; New York : Pergamon, 1997.
658.848 RELA
Relentless : the Japanese way of marketing /
Johny K. Johansson and Ikujiro Nonaka.
New York : HarperBusiness, c1996.
658.800952 JOHA
Research on international service marketing : a
state of the art / guest edited by Pieter Pauwels
and Ko de Ruyter.
Amsterdam ; Oxford : Elsevier, 2005.
658.84 RESE [2005]
Reviving traditions in research on international
market entry / guest edited by Tiger Li.
Amsterdam ; London : JAI, 2003.
658.848 REVI [2003]
Riding the waves of culture : understanding
cultural diversity in global business / Fons
Trompenaars and Charles Hampden-Turner.
2nd ed.
New York : McGraw Hill, c1998.
658.30089 TROM
Rise and fall of mass marketing / edited by
Richard S. Tedlow and Geoffrey Jones.
London ; New York : Routledge, 1993.
658.8 RISE
Selling to newly emerging markets / Russell R.
Miller.
Westport, Conn. : Quorum Books, 1998.
658.8480973 MILL
Services trade in the Western Hemisphere :
liberalization, integration, and reform / Sherry
M. Stephenson, editor.
Washington, D.C. : Organization of American
States : Brookings Institution Press, c2000.
382.45 SERV
Strategic international marketing / Hans Gunther
Meissner.
Berlin ; New York : Springer-Verlag, c1990.
382.60943 MEIS
__________________________________________________________________________________________________
International marketing / August 2005
Strategies for Asia Pacific : beyond the crisis /
Philippe Lasserre and Hellmut Schutte.
Rev. and updated ed.
South Yarra, Vic. : Macmillan Education, 1999.
658.049 LASS
Strategy and organization of international
business / edited by Peter J. Buckley, Fred Burton
and Hafiz Mirza.
Houndmills, Hampshire : Macmillan Press, 1998.
658.049 STRA
Success for the new global manager : what you
need to know to work across distances,
countries, and cultures / by Maxine Dalton ... [et
al.].
San Francisco : Jossey-Bass, c2002.
658.049 SUCC
Success in the making : how foreign
companies are winning new markets in Japan /
JETRO Business Support Center.
New York, N.Y. : JETRO, 1996.
382.610952 SUCC
Theories of the multinational enterprise :
diversity, complexity and relevance / edited by
Michael A. Hitt, Joseph L.C. Cheng.
NONE
Oxford : Elsevier JAI, 2004.
658.049 THEO [2004]
Tongue of the tiger : overcoming language
barriers in international trade / Rolf D. Cremer,
Mary J. Willes.
Singapore ; River Edge, N.J. : World Scientific,
1998.
658.848095 CREM
Toward a global business confederation : a
blueprint for globalization / Subhash C. Jain.
Westport, Conn. : Praeger, 2003.
338.88 JAIN [2003]
Trade prospects in manufacturing and services
to the year 2000 / Bureau of Industry Economics.
Canberra : Bureau of Industry Economics, [1992].
f 382.45 TRAD
Transplanted executive : why you need to
understand how workers in other countries see
the world differently / P. Christopher Earley,
Miriam Erez.
New York : Oxford University Press, 1997.
658.049 EARL
8
Understanding marketing : a European
casebook / by Celia Phillips, Marie-Paule
Kestemont, Ad Pruyn.
Chichester ; New York : Wiley, c2000.
658.80094 PHIL

When business East meets business West : the

guide to practice and protocol in the Pacific
Rim / Christopher Engholm.
New York : Wiley, c1991.
395.52099 ENGH

When businesses cross international borders :

strategic alliances and their alternatives /
Harvey S. James, Jr., Murray Weidenbaum ;
foreword by John Yochelson.
Westport, Conn. : Praeger, 1993.
338.8 JAME

Winning in Asia : strategies for competing in

the new millennium / Peter J. Williamson.
Boston, Mass. : Harvard Business School Press,
c2004.
658.0095 WILL [2004]

Working across cultures / John Hooker.

Stanford, Calif. : Stanford Business Books, 2004.
306 HOOK

World trade almanac, 1996-1997 : economics,

marketing, trade, cultural, legal, & travel
surveys for the world's top 100 countries / Molly
E. Thurmond ... [et al.].
1996-97 ed.
San Rafael, Calif. : World Trade Press, c1996.
REF 330.9 WORL

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International marketing / August 2005 9