Professional Documents
Culture Documents
• Topics:
• Professional skill :
o Evaluation skill, communication skill
• Formats:
o Press release, briefing paper, report
Technique# 2:
Time Management
Reading & Planning Time
• Normally 3 Exhibits contains information to be used in multiple questions
o These are time consuming Exhibits
o Read these AFTER you have completed reading your main Exhibits
o Keep an eye on the watch and strictly follow the ending time mentioned against each question
• Number of Points
o 1 point = 2 marks
o Exception:
TIME
10
MARKS
LENGTH # OF POINTS
• What To Do If Writing Time Is Up
o If in the end you are left with time then you can always
come back and complete
Today’s Topics
Social & Environmental Footprint
PESTEL
Porter 5 Forces
Integrated Reporting & 6 Capital
▪ No discrimination
▪ Diversity
Environmental Footprint
▪ Carbon footprint ▪ Spillage
▪ Recycling ▪ Green
▪ Favorable or unfavorable
Mention FAVOURABLE or UNFAVOURABLE
▪ Over lapping points
Porter 5 Forces (Industry / Micro Env)
Bargaining power of customer:
• Words to look for:
o Customers
o Consumers
Threat of Competition:
• Words to look for:
o Competition Mention HIGH or LOW
o Rivalry
o Number of competitors
o Market share
1. External Factors
a. PESTEL
b. Porter 5 Forces
2. Internal Factors
a. Human resource
b. Financial resource
c. IT
d. Brand
Integrated Reporting / 6 Capital
Difference Between Financial Statements and Integrated Report
Financial Statements Integrated Reporting
Focus on financial information Focus on overall business performance
Focus on historic performance Focus on future strategies
Focus on share capital Focus on 6 capitals
Less emphasis on social and environmental Integrates social and environmental aspects in
aspects strategies and decision making
Short term / annual results Long term value creation
And shows how organization creates ‘value’ in short, medium and long term.
Contents of An Integrated Report
▪ Organization’s overview
▪ SWOT analysis
▪ Future strategies
▪ 6 capitals
The Six Capitals
▪ Financial Capital
o Overall financial performance and position of the company
o Sources of funds for future strategies
▪ Manufactured Capital
Tangible assets
o Non-current assets such as plant and machinery
o Current assets such as inventories
▪ Intellectual Capital
o R&D and innovation
o Brand
o Patents
o Technical / skilled staff
▪ Human Capital
Employee matters
o Knowledge, skills and experience of employees
o Productivity and efficiency
o Staff turnover
▪ Social Capital
Relationship and trust built with key stakeholders i.e.
o Customers
o Suppliers
o Communities
o Government
▪ Natural Capital
Environmental matters
o Carbon footprint / Green
o CO2 Emissions
o Recycling / Disposal of waste products
o Pollution / Spillage
o Use of scarce resources (e.g. oil, trees, etc.)
Advantages Of Integrated Reporting
▪ As IR is voluntary disclosure, it enhances organization’s image and reputation for transparency
▪ Effective communication with all stakeholders
▪ Integrates social and environmental aspects in strategies and decision making
▪ Focus on 6 capitals of the organization
▪ Demonstrate how organization creates value
▪ Better understanding and decision making by shareholders, stakeholders and potential investors
▪ Attracts investment at a lower cost of capital (due to availability of greater information)
▪ Gives competitive edge over other companies
Disadvantages
▪ Too much commercial information / strategy is disclosed
▪ Valuation of 6 capitals is subjective in nature
Topic: PESTEL
Hint: Explain and comment in detail on a particular set of info / data and question appropriateness of any
assumptions used
Evaluation
Assess proposals or arguments in a balanced way (i.e. giving both pros and cons) so that it could be used for
decision making. Demonstrate professional judgement
Communication
Express clearly and convincingly keeping in mind the target audience, for e.g. are you writing to Chairman, NED,
Finance Director, HR Director, Shareholders, General Public, etc.
HINT: Use appropriate format for Report, Briefing Notes, Presentation Slides, Letter or Press Release wherever
required
Commercial Acumen
Understanding of overall business and external factors. To be able to able to give commercially sound comments
and recommendations.
HINT: Use words like opportunities, threats, customers, competitors, market-share, risks, etc.
Scepticism
Ask questions or challenge someone’s views or opinions with facts and figures in order to present the complete
issue picture or issue
Hint: Adopt a questioning tone in your answer, using words like ‘I disagree’, or ‘its incorrect’, or ‘its not clear’ or
‘should be further investigated’