Report of Digital Marketing Assignment

This Digital Marketing Assignment was created with an emphasis on online

marketing. Where the method of digitalization, advantages and disadvantages with
much more has been discussed and I discuss bellow about this

You might probably be aware that you need a website to build a business online,
but having just a website does not give you the competitive edge required to grow
your business online. Your website needs an effective marketing strategy to bring
in customers to your website. If no one can find your website, how are they going
to buy from you? The only way to bring in customers to your site is by utilizing
the right marketing techniques like SEO, PPC, content marketing, social media
marketing and much more.

Online marketing is cost-effective as it helps to create custom-tailored campaigns

to reach the exact audience with the same interest. A campaign can track the
defined goals and helps with analytic data which can be vital to scale and optimize
the campaign in a better way. Digital marketing tools and techniques help business
owners with meaningful insights to know their competition and opportunities to
grow the business.