Lies and Lies

Zamzami, present in the greens of Asia, became a priority list for the
corporates for their operation.It was enthralling for the white collars to
head the department in that country.From the cheap workforce to
availability of resources, nothing could go wrong for them in this
country.
Zamzami being blessed and loved for it's ideal condition was able to
attract investments from 500 fortune companies.It became a hub of
every decision that could jolt the international markets.

The government of Zamzami and the corporates have to work in

synergy to maintain rules and regulations.However, the government
also favours certain comanies in several sectors by providing them with
private data of the people. The government is sometimes alleged by the
international community for the portrayal of it's behavior towards the
companies.After the recent election in Zamzami,PKM formed the
government with the idea to regulate the corporates and become a
more liberal to the people of the country.

Limae, one of the leading fortune company, specifically favoured by the

government works for the improvement of consumer's experience
everyday and manufacture FMCG goods. The company earned $200
million from the product launched two months back. The product is a
mix of technological items that includes laptop, tablet and earphones. It
is available at stores where people are willing to buy the product .All
the products are curated as if they would need it due to the unfair
availability of personal data.

Limae was working on another product to launch in the market this

year. The data analyst team was given certain set of data to evaluate
and crunch it on the basis of the population. The analysis was then sent
to the product development team for it's evaluation accordingly and
extract the need of the product.
During the development of the product,ZIN, the lead developer got
skeptical about the data and went to the regional manager to raise the
concern but got nothing. The developer investigated and find out that
the information by analyst included the data of public which had
personal data which was outsourced from the home ministry of the
government.This outraged him and went public with it.

The face of government showed the biased behavior to corporates with

everything they did with public data and lead to breach of privacy.The
public outraged against the government. The people stressed on
scrapping the bill that allowed the government to have access to their
private information. The people were also outrageous about limae
having an unfair advantage in the market which ultimately affected
market competition and harmed the economy.
Limae was in a situation that they would loose their unfair advantage
without the data and head to complacency.

The case is that:

• The company seeks to reach a position where the bill remains and it
could continue to reap those unfair profits.
• Limae also needs to deal with the people's anger against their
unfair advantage.

The PR is briefed about how the government has given the data to
Limae without which it will be difficult for them and wants to come up
with
• A Press release for the public
• An extensive PR campaign to explain how will the company take
necessary steps to tackle the situation.
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