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1. In µDouble-win¶ strategy-
(a) Customer gets an additional benefit
(b) Customer gets price debate.
(c) Both customs and the sales person come out with sense of satisfaction
(d) Both (a) and (b)
Ans: (b)
5. A theory states that no matter how efficiently goods / services are produced, if they cannot be
delivered to the customer in the quickest possible time it is vain.
This theory is called
(a) Quickest the best
(b) Instant service
(c) Service on time
(d) Timely effort
Ans: (b)
13. A method, in which Brand equity is measured by comparing difference between the retail price of
the brand and the retail price of an unbranded product in the same category is called:
(a) Brand goodwill method
(b) Price premium method
(c) Both (a) and (b)
(d) Neither (a) nor (b)
ANs: (b)
18. ««««« recently has raised its stake beyond 10% in a few blue chip companies even after the
insurance regulator IRDA decided to impose a cap of 10% on the institution¶s investment in a single
company.
(a) Life Insurance Corporation
(b) General Insurance Corporation
(c) Tata-AIG Insurance
(d) None of these
Ans: (a)
19. Life Insurance Corporation has made fresh investments in which of the following companies in
which the investor now holds more than 10% of their respective equity capital.
(a) Siemens
(b) PTC India
(c) Tata Power
(d) Cipla
(e) All of these
Ans: (e)
20. RATAN Tata has finally pulled out its Nano car project from «««. ending months of speculations
about the fate of the country¶s most awaited car.
(a) Singur
(b) Salboni
(c) Pantnagar
(d) None of these
Ans: (a)
22. The promoters of Reliance Industries (RIL) recently converted their 12 crore warrants into an
equal number of shares hiking the promoter¶s holding in the company to 49%, with 52% voting rights.
This involves an infusion of around ««««. into the company.
(a) Rs 15,142 crore
(b) Rs 16,142 crore
(c) Rs 5,142 crore
(d) Rs 10,142 crore
Ans: (a)
25. ICICI Bank, CEO and managing director KV Kamath is taking the help of «««««««. to find his
successor. The professor will obtain independent data regarding the leadership attributes of the
shorlisted senior management executives. Name the professor
(a) Professor Wayne Brockbank, a clinical professor of business at the University of Michigan¶s Ross
School of Business
(b) Director of IIM, Ahmedabad
(c) Ministry of Human Resource, Govt of India
(d) A committee formed of Professor from all IITs
Ans: (a)
1. In µDouble-win¶ strategy-
(a) Customer gets an additional benefit
(b) Customer gets price debate.
(c) Both customs and the sales person come out with sense of satisfaction
(d) Both (a) and (b)
Ans: (b)
2. Consumer behavior, µPerception is a process through which
Ans: (c) (
(a) an estimate of the maximum possible sales opportunities present in a particular market segment
Ans: (c)
(a) Liquour
(b) Cigarattes
Ans: (c)
5. A theory states that no matter how efficiently goods / services are produced, if they cannot be delivered
Ans: (b)
Ans: (d)
Ä. Demonstration is an exercise to
Ans: (b)
(a) tele-marketing
Ans: (d)
Ans: (b)
(a) density
(b) customers
Ans: (c)
Ans: (d)
(c) measuring and estimating the frequencies with which of things occur
Ans: (a)
13. A method, in which Brand equity is measured by comparing difference between the retail price of the
brand and the retail price of an unbranded product in the same category is called:
Ans: (b)
Ans: (c)
(a) MRTP
(b) MTP
(c) ISPT
(d) QTP
Ans: (a)
(a) who determines that some need is not being met and authorities a purchase to rectify the situation
Ans: (a)
Ans: (a)
18. ««««« recently has raised its stake beyond 10% in a few blue chip companies even after the insurance
regulator IRDA decided to impose a cap of 10% on the institution¶s investment in a single company.
Ans: (a)
19. Life Insurance Corporation has made fresh investments in which of the following companies in which the
investor now holds more than 10% of their respective equity capital.
(a) Siemens
(d) Cipla
Ans: (e)
20. RATAN Tata has finally pulled out its Nano car project from «««. ending months of speculations about
(a) Singur
(b) Salboni
(c) Pantnagar
Ans: (a)
Ans: (a)
22. The promoters of Reliance Industries (RIL) recently converted their 12 crore warrants into an equal
number of shares hiking the promoter¶s holding in the company to 49%, with 52% voting rights. This
Ans: (a)
(a) UK
(b) India
(c) Germany
(d) Italy
Ans: (a)
(a) SAP consultancy Axon Group will recommend HCL Technologies¶ £441.1-million buyout offer to its
(b) SAP consultancy Axon Group will open 500 training centres in Asia
Ans: (a)
25. ICICI Bank, CEO and managing director KV Kamath is taking the help of «««««««. to find his
successor. The professor will obtain independent data regarding the leadership attributes of the shorlisted
(a) Professor Wayne Brockbank, a clinical professor of business at the University of Michigan¶s Ross School
of Business
Ans: (a)
Ans: (D)
Ans: (C)
Ans: (D)
(A) Agressive
(B) Pushy
(C) Fierce
(E) Talkative
Ans: (D)
(E) Telemarketing
Ans: (B)
31.ATM are -
Ans: (C)
(A) Individuals
(B) Institutions
(C) Builders
Ans: (A)
Ans: (D)
Ans: (B)
(A) File
(B) Tools
(C) Special
(D) Edit
Ans: (D)
(A) Desktop
Ans: (C)
(B) Information
(C) Programs
(D) Objects
Ans: (C)
(A) GB
(B) KB
(C) MB
(D) TB
Ans: (D)
(A) Internet
(D) Data
Ans: (A)
(A) Character
(B) Field
(C) Database
(D) Record
Ans: (C)
2. IT stands for²
(A) information Technology
(B) integrated Technology
(C) intelligent Technology
(D) interesting Technology
(E) None of these
Ans : (A)
3. Which of the following refers to the fastest, biggest and most expensive computers ?
(A) Personal Computers
(B) Supercomputers
(C) Laptops
(D) Notebooks
(E) None of these
Ans : (B)
5. The process of a computer receiving information from a server on the Internet is known as²
(A) pulling
(B) pushing
(C) downloading
(D) transferring
(E) None of these
Ans : (C)
10. The rectangular area of the screen that displays a program, data, and/or information is a²
(A) title bar
(B) button
(C) dialog box
(D) window
(E) None of these
Ans : (D)
18. Any data or instruction entered into the memory of a computer is considered as²
(A) storage
(B) output
(C) input
(D) information
(E) None of these
Ans : (A)
22. A series of instructions that tells a computer what to do and how to do it is called a²
(A) program
(B) command
(C) user response
(D) processor
(E) None of these
Ans : (A)
24. Which is the part of a computer that one can touch and feel ?
(A) Hardware
(B) Software
(C) Programs
(D) Output
(E) None of these
Ans : (A)
28. One of the following is a target group for the marketing of Internet Banking.
(A) All the customers
(B) All the educated customers
(C) All the computer educated customers
(D) Only creditors
(E) All of these
Ans : (C)
30. One of the following is a target group for the marketing of educational loan.
(A) All the customers
(B) Students
(C) Only poor students
(D) Students having promising educational track record
(E) All of these
Ans : (B)
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2 production and consumption takes place at about the same time This is a characteristic
of _______?
(A)Manufacturing Sector
(B)Agriculture Sector
(C)Service Sector
3 Selling iron ore to a steel manufacturer comes under which of the following category?
(A)Product marketing
(B)Industrial Marketing
(C)Consumer marketing
8 Which among the following come under "facilitating " category of marketing functions?
(A)Standardizing and grading
(B)Standardizing and grading , Financing & Risk taking
(C)Standardizing and grading , Financing , Risk taking, Securing marketing information
9 Which among the following is the most basic concept underlying marketing?
(A)Product
(B)Market
(C)Needs, Wants and Demands
The need or want for a particular product becomes a demand , when __________?
(A)The product / service is available
(B)It is backed by buying power
(C)When a product represents that particular need
A transaction that involves trading of a good with a service will come under which
category ?
(A)Monetary Transaction
(B)Barter Transaction
(C)Both of Them
4 In the transportation industry, the no-frills, low-cost airliners compete with train and
luxury bus services This is an example of ________?
(A)Direct Competition among similar products
(B)Direct competition among substitute Products
(C)Indirect competition among similar products
5 Designing, labeling, packaging, distributing, advertising and promoting goods and
services, comes under which category of marketing environment?
(A)Technological Environment
(B)Economic Environment
(C)Politico Legal Environment
A name, term, sign, symbol, or design used to identify the products of one firm and to
differentiate them from competitive offerings is commonly called as ?
(A)Trademark
(B)Brand
(C)Class
2 A name, term, sign, symbol, or design used to identify the products of one firm and to
differentiate them from competitive offerings and also has been given legal protection
and has been granted solely to its owner is called ____?
(A)Brand
(B)Trademark
(C)Agmark
3 Nike is the first thing which comes to a customer's mind in Running Shoe Product
category This is because of ________?
(A)Quality
(B)Cost
(C)Brand awareness
8 Which pricing approach is used to avoid the problem of overpricing and under pricing?
(A)Cost Based Approach
(B)Buyer Based Approach
(C)Competition Based Approach
If you are a marketing manager of a firm you would prefer the customers who are
_________?
(A)less price sensitive
(B)more price sensitive
(C)depends upon the marketing mix
2 Some people will be happy to pay a high price for anything that is new and unique
Companies use what kind of pricing strategy for this ?
(A)Penetration pricing
(B)Skimming Pricing
(C)Cost Plus pricing
3 While introducing a new product into the market , a company will use low prices
(penetration pricing) which enables the firm to _____?
(A)getting established as the market share champion
(B)discouraging market entry by competitors,
(C)creating broad-based demand for the product
(D)all of above
4 Actual physical movement of the product from the manufacturers through all the
parties who take physical possessions of the product from the point of production to the
final consumer is called as ________?
(A)Transportation
(B)Product Flow
(C)Marketing Channel
Which among the following terms describe the term ¶universal banking·?
(A)Branches of Bank in all major town of the world
(B)A bank providing services in all geographical territories of its country
(C)A bank providing combination of commercial banking and investment banking
2 Who among the following is not a part of Place in the marketing Mix?
(A)Wholesalers
(B)Retailers
(C)Customers
5 In which era of marketing History the goal was to build a better mouse trap and it was
assumed that buyers will flock the seller who does it?
(A)Product Era
(B)Production Era
(C)Sales Era
2 Which among the following does not come under social environment of marketing?
(A)Life Style
(B)Caste System
(C)Size of Population
6 Which among the following is correct regarding call option & put option in currency
markets?
(A)Call option is for sellers & Put Option is for Buyers
(B)Call Option is for Buyers & Put option is for sellers
(C)none of them is correct
7 All the foreign exchange of the country ultimately goes to which of the following ?
(A)Ministry of Finance
(B)Reserve Bank of India
(C)Finance Secretariat
8 In the Banking Environment , which among the following is the internal factor?
(A)Customer
(B)Staff
(C)Market
9 Which among the following is NOT a controllable factor of Marketing Environment ?
(A)Labeling of a Product
(B)Policy of the firm
(C)Organizational Structure
2 Which among the following media has most effective visual impact on a customer?
(A)News paper
(B)TV
(C)Radio
Which among the following does not come under social responsibility of a Bank?
(A)Public Development Programs
(B)Support Facility
(C)Opening no frills savings accounts
Which among the following does not come under demographic basis of market
segmentation?
(A)married
(B)perception
(C)occupation
3 A certificate issued by the company under its common seal acknowledging the debt to
be repayable with interest is called ?
(A)Share
(B)Debenture
(C)Debt
2 Which among the following term is used when "supply exceeds demand"?
(A)Seller's Market
(B)Buyer's Market
(C)Producer's Market
(D)Retail Market
(E)Wholesale Market
3 Social marketing developed in which of the following?
(A)94's
(B)95's
(C)96's
(D)97's
(E)2 onwards
8 Date of Production, Date of expiry, precautions, legal warnings etc come under which
of the following?
(A)Social Stigma
(B)Advertising
(C)Labeling
(D)Packaging
(E)None of the above
3 Which among the following is the only revenue generating element among the 4ps of
marketing?
(A)Price
(B)Place
(C)Promotion
(D)Product
(E)None of the above
4 Which among the following is the first stage of Marketing Process?
(A)Strategy Formulation
(B)Marketing Planning
(C)Programming, allocating and budgeting
(D)Implementation
(E)Monitoring and Auditing
6 Which among the following ultimately drives to maximizing profits? (more than one
options correct)
(A)Customer Segmentation
(B)Customer Acquisition
(C)Customer Retention
(D)Customer Needs
(E)Customer Care
8 Market segmentation does not aid to decision making as which of the following ways__?
(A)identifying groups of customers
(B)avoid trial and error methods
(C)address the customer need effectively
(D)analysis and market segmentation
(E)skimming pricing
Which among the following is not used for Psychographic market segmentation ?
(A)Personality traits
(B)Perception
(C)Attitudes
(D)Social Roles
(E)Educational level
2 Which among the following helps a marketer to help the product occupy a distinct and
valued place in the target customer's mind?
(A)Pricing
(B)Promotion
(C)Positioning
(D)Advertisement
(E)Display
3 "Terms & Conditions" is a sub element of which of the 4Ps of marketing?
(A)Product
(B)Price
(C)Place
(D)Promotion
(E)None of them
6 In marketing reduction in the sales volume, sales revenue, or market share of one
product as a result of the introduction of a new product by the same producer is called
as?
(A)Decoy effect
(B)Co-marketing
(C)Cannibalization
(D)Cross merchandising
(E)Complex sales
7 The Unilever's products Rin Bar, Wheel Bar, Rin Powder, Wheel Powder , Surf and Surf
excel can be kept in which of the following?
(A)Product Line
(B)Product Mix
(C)Product Items
(D)Product bundling
(E)Product Index
8 The Unilever's products Rin Bar, Le sancy Soap, Close up toothpaste, Ponds talcum
Powder and Lakme cream can be kept in which of the following categories?
(A)Product Line
(B)Product Mix
(C)Product Bundling
(D)Product Items
(E)Product Index
9 In which stage of the product Life Cycle (PLC) the Profits are low / negligible?
(A)Introduction,
(B)Growth
(C)Maturity
(D)Decline
(E)none of the above
2 Emphasis should be laid down on which of the following in the Introduction phase of
Product Life Cycle?
(A)Profits
(B)Cash Inflows
(C)Market establishment
(D)Distribution Strategy
(E)Market Segmentation
Which among the following finds a top place in Maslow's Hierarchy of needs?
(A)Physiological Needs
(B)Safety Needs
(C)Social needs
(D)Esteem Needs
(E)Self Actualization needs
2 Which among the following are referred to as "Bottom of the Pyramid" ?
(A)High Net worth People
(B)Poorest People
(C)Double Income No Kids
(D)Working Home ladies
(E)Farmers
3 Which of the following Management Thinker has written "The Fortune at the Bottom of
the Pyramid" ?
(A)Philip Kotler
(B)Marshal
(C)C K Prahalad
(D)William J Stanson
(E)Kenneth Hopper
7 Which among the following pricing is used for discouraging other manufacturers of the
same product?
(A)Keep-out pricing
(B)Skimming Pricing
(C)Penetration pricing
(D)Leader Pricing
(E)Psychological Pricing
8 Cloth merchants, Provision stores, Oil Dealers and electronic dealers can be kept in
which of the following sector?
(A)Household sector
(B)Industrial Sector
(C)Trading Sector
(D)Manufacturing sector
(E)All of the above
Which of the following is most appropriate reason for Bank marketing? (more than one
option)
(A)Globalization
(B)Recession
(C)mergers
(D)Variety of Banking products
(E)Competition among Banks
3 Which of the following Management Thinker has written "The Fortune at the Bottom of
the Pyramid" ?
(A)Philip Kotler
(B)Marshal
(C)C K Prahalad
(D)William J Stanson
(E)Kenneth Hopper
7 Which among the following pricing is used for discouraging other manufacturers of the
same product?
(A)Keep-out pricing
(B)Skimming Pricing
(C)Penetration pricing
(D)Leader Pricing
(E)Psychological Pricing
8 Cloth merchants, Provision stores, Oil Dealers and electronic dealers can be kept in
which of the following sector?
(A)Household sector
(B)Industrial Sector
(C)Trading Sector
(D)Manufacturing sector
(E)All of the above
Which of the following is most appropriate reason for Bank marketing? (more than one
option)
(A)Globalization
(B)Recession
(C)mergers
(D)Variety of Banking products
(E)Competition among Banks
2 When a person goes to a shop, asks for a bathing soap , pays the money and gets the
soap , which of the following aspects of marketing are focused?
(A)Production concept
(B)Organizational Goal
(C)Pricing & Distribution
(D)Exchange
(E)None of them
4 For which of the following the "place" component of Marketing Mix is Intangible?
(A)Hotels
(B)Tourism Spots
(C)Banks
(D)Software
(E)Computers
5 Which among the following is a correct statement about merchants and central market
places?
(A)They reduce the total number of transactions and reduce the total amount of
exchange
(B)They increase the total number of transactions and reduce the total amount of
exchange
(C)They reduce the total number of transactions and increase the total amount of
exchange
(D)They increase the total number of transactions and increase the total amount of
exchange
(E)None of them
6 The analysis by a marketing manager of a firm , of potential effects of social, legal,
political and economic forces on a firm's operation comes under which of the following ?
(A)Operation Environment
(B)Marketing Environment
(C)Economic Conditions
(D)Internal Environment
(E)None of them
7 The marketing manager asks one of his subordinates to prepare a mailing list and send
emails regarding the firm's products & services to the potential customers This comes
under which of the following?
(A)E-commerce
(B)E-marketing
(C)E-Business
(D)Core marketing
(E)Marketing strategy
8 A bank has set an advances target of(. (, crore and deposits target of(. (22,
crore by March 2 This comes under which of the following?
(A)Marketing strategy
(B)Market Analysis
(C)Goal Formulation
(D)Strategy Implementation
(E)Holistic Marketing
9 Claritas provides you with the information foundation: market segmentation data,
demographic data, consumer marketing data, marketing analysis tools, market
demographic applications, and marketing strategy expertise Claritas is a __?
(A)Marketing Consultant
(B)Industrial marketer
(C)Service Provider
(D)Focus group
(E)None of them
Adidas launched three products The Adidas Performance was designed to maintain
their devotion to the athlete; Adidas Originals to focus on fashion and life-style; and Style
Essentials, with the main group within this one being This is a case of __?
(A)Market Segmentation
(B)Niche market
(C)Focus Marketing
(D)Target Market
(E)None of them
2 The exponential growth of email service providers like Hotmail was due to which of
the following ?
(A)Digital marketing
(B)Brand infiltration
(C)New Media Marketing
(D)Internet marketing
(E)Viral marketing
3 Public sector organizations (PSO's) post tenders and suppliers respond to them This is
an example of ?
(A)B2B
(B)B2C
(C)B2G
(D)C2C
(E)none of the,
8 Along with Ice creams, Butter, Milk, Flavored milk and Curd , Amul has just now
launched a Milk shake in 4 flavors This means that ___?
(A)Amul targets a new segment
(B)Depth of Product Mix expanded
(C)Width of product Mix expanded
(D)New Product line created
(E)none of the above
9 After launching a series of LCD televisions with a range of 5,- 9,, LG has now
launched LCD TV within the range of 2, to 2, This means that product line is
__?
(A)Upwardly stretched
(B)Downwardly stretched
(C)New Product Line created
(D)Product line contracted
(E)none of them
2 Rohan wanted to buy a Santro old model but changed his decision and bought Xing
This is an example of __?
(A)Brand extension
(B)Cannibalization
(C)Product differentiation
(D)Choice Modeling
(E)None of them
2 A person tends to remember only those facts, thoughts, incidences and messages which
are closer to their interests, values and beliefs This concept is known as follows:
(A)Selective exposure
(B)Selective Information
(C)Selective Retention
(D)Selective Memory
(E)None of them
4 Last year VISA changed its tagline from "Life takes Visa" to________?
(A)Visa Helps More People
(B)More people go with Visa
(C)Priceless
(D)Visa is Priceless
(E)None of them
5 "Big Blue" is the nick name of which of the following technology giants?
(A)Microsoft
(B)IBM
(C)Sun Microsystems
(D)Amazon com
(E)None of them
6 Who among the following endorses the MaxVijay insurance plan of Max New York Life
insurance in which a customer can deposit any amount beginning from(. ( at any time
during a year and any number of payments towards premium tagged as "Bima Gullak"?
(A)Shahrukh Khan
(B)Amitabh Bachchan
(C)Amir Khan
(D)Akshaya Kumar
(E)Abhishek Bachchan
7 Harley Davidson which forayed in Indian Market in 29 is a manufacturer and exporter
of which of the following based in America?
(A)Cars
(B)Bikes
(C)Computers
(D)Software
(E)None of them
8 Consider the following:
Encourage the customers to buy a product
2 Persuade a consumer to buy a product
3 Offer discount coupons
4 Distribute free samples
Bring out the main objectives of Sales Promotion among the above options?
(A) & 2
(B) , 2 & 3
(C)all of them
(D)none of them
(E)3 & 4
4 Which among the following in India is a strength of Public Sector banks and weakness
of new private sector / foreign banks?
(A)Automation & technology
(B)Expertise in Niche Marketing
(C)HRD Policies
(D)Decision making
(E)Branch Network
5 A company finances, designs, constructs a road and later covers the cost along with
profit by imposing a toll tax for 2 years (for example) This would be places in which of
the following category?
(A)Build Own Operate
(B)Build Own Operate Sell
(C)Build Own Operate Transfer
(D)Build Operate Transfer
(E)None of them
6 A particular supermarket sells sugar at the rate of(. (28 per kg (market price(. (35
per kg) in order to draw customers with an intention to make profit on another products
This will be places in which of the following category of pricing?
(A)Keep out pricing
(B)Skimming
(C)penetration
(D)Leader pricing
(E)Psychological pricing
7 In which of the following circumstances "follow the leader pricing" is generally used?
(A)Monopoly
(B)Duopoly
(C)Oligopolistic Competition
(D)Monopolistic Competition
(E)none of them
8 Which among the following is an example of price discrimination?
(A)28% mark up on digital camera in a superstore and 3% mark up on the same camera in
a small retail shop
(B)A digital camera sold for(. (2, to a wholesaler who sells it for(. 2,4 to a
retailer
(C)A digital camera sold in(. (2, at New Delhi and at(. (2,5 in Mumbai
(D)A digital camera sold in(. (2, when bought a single entry and(. , when
bought cameras
(E)all of them are examples of price discrimination
2 Vishal Gondal, winner of Nasscom Innovation Award 28, who said " India is a land of
Opportunities" is a CEO of which of the following companies?
(A)Contest2win
(B)Indiagames
(C)indiaentrepreneurs
(D)Aeges BPO
(E)Cricketforindia
© www gktoday in
; Recently we read in the newspapers that ITC has appointed cricketer Yuvraj Singh and
film actor Soha Ali Khan as the brand ambassador for the Classmate brand of notebooks
for students Which among the following is the best reason that ITC is prompted to
develop this segment of market in
India?
(A)Notebook market is new untapped market in India
(B)Notebook Market is a Big market in India but still dominated by unorganized players
(C)Indian students now need branded notebooks in their schools
(D)ITC has a good market share in Indian education sector
(E)The development of Notebook market will help ITC to share its business risk
3 Mobile company makes three categories of its dealers Silver, Gold and Platinum for
effective channel management Which among the following is the motive of the company
for this categorization?
(A)To Identify groups of customers with basically similar wants, needs and preferences
(B)To segment the market on the basis of socio economic basis
(C)To evolve a reward system based upon performance of the dealers
(D)To make distribution channel more effective by categorization of dealers
(E)all of above
4 Generally, which among the following period plans are called long term plans in
marketing ?
(A)More than six months
(B)More than a year
(C)More than 3 years
(D)More than 5 years
(E)None of them
5 Which of the following is not a criterion used for segmenting consumer markets?
(A)Size of the market segment
(B)Size of the company
(C)Accessibility
(D)Location advantage
(E)Identification
6 A new company seeks to know more about Indian market The company derives
information from RBI's reports, economic surveys, Financial standard surveys etc This
research data comes under the following category?
(A)Market information system
(B)Secondary data
(C)Primary data
(D)Tertiary data
(E)None of them
7 Which of the following helps best the better allocation of a firm's finite resources?
(A)Marketing Information System
(B)Market segmentation
(C)Marketing research
(D)Marketing Mix
(E)Promotion Mix
9 Which among the following is done to highlight the areas that require improvement,
and that require modification, prior to the establishment of the marketing plan?
(A)Mission statement
(B)Marketing audit
(C)SWOT analysis
(D)Budgeting
(E)Monitoring
Which among the following is the first stage in organizational buying process ?
(A)Product specification
(B)Problem recognition
(C)Need description
(D)Proposal solicitation
(E)Supplier selection
The most important aspect of marketing research is to find out which among the
following?
(A)How much consumers earn
(B)What are the consumer need
(C)How much consumers spend
(D)Who are the competitors
(E)None of them
3 A new term in economy Agflation was coined in 27 With which of the following
Agflation is related to ?
(A)Price rise in Agricultural products
(B)Price rise in Biofuels
(C)Steep Price Rise in Bullion
(D)Inflation followed by stagflation
(E)stagflation followed by inflation
5 Which among the following factors create positive scope for retail opportunity in rural
India?
(A)Rising Incomes in Rural India
(B)Mass media Penetration
(C)Sector wide Growth in Rural India
(D)Rising demand in rural India
(E)All of above
2 A company who manufactures motorcycles buys another company which used to supply
it clutch wires This is an example of ?
(A)Backward Integration
(B)Forward Integration
(C)Horizontal Integration
(D)Vertical Integration
(E)None of them
3 Which among the following is an example of backward invention?
(A)A company manufactures cycles in India sets up a unit in Sri Lanka and starts
manufacturing Motorcycles
(B)A company that manufactures washing machine in Japan opens a unit at Africa to
manufacture and sell manual operating washing machines
(C)A company that sells branded cigarettes starts selling branded chewing tobacco
(D)A company uses distribution channel for its products starts direct marketing
(E)none of above
4 For which of the following the Benefit and Lifestyle Study is performed in Marketing?
(A)Positioning
(B)Research
(C)Segmentation
(D)Decision making
(E)SWOT analysis
6 Which among the following can greatly affect the buyout price of a company?
(A)Brand Development Index
(B)Brand Dilution
(C)Brand Conviction
(D)Brand Equity
(E)Brand Extension
7 Which among the following is a most suitable term for food markets in cinemas?
(A)Central market
(B)Captive Market
(C)Perfect market
(D)Mature market
(E)Niche Market
2 Which among the following generally does not come under Corporate Banking?
(A)Structured Finance
(B)Government Banking
(C)FI, Capital Markets & Custodial Services
(D)Debit Cards
(E)None of them
3 Which among the following does not come under the organizational objectives of the
bank in India?
(A)To Earn Profit
(B)To play a developmental role in Rural India
(C)To Provide employment to maximum people
(D)To Improve Customer Relationships
(E)All of above are organizational objectives of the bank in India
6 What has been the effect on banks by the increased role of capital markets in
mobilizing funds ?
(A)It increased the importance of Banks
(B)It decreased the importance of Banks
(C)It did not affect the importance of Banks
(D)It provided an opportunity for banks to earn more
(E)None of them
7 Which of the following Bank India is known to be the first Indian Bank to adopt the
concept of Market Segmentation?
(A)Punjab National Bank
(B)State Bank of India
(C)ICICI Bank
(D)Bank of Baroda
(E)Canara Bank
8 A group of Blue collar customers of a bank will be placed in which of the following
segments?
(A)Profession segment
(B)Gender based segment
(C)Income segment
(D)Institutional Segment
(E)None of the above
9 Many banks offer Project Counseling in their products portfolio Product counseling can
be placed in which of the following product categories of Banks?
(A)Deposits
(B)International Banking
(C)Consultancy
(D)Advances
(E)Guarantees
Telephone inquiries, letters, responses to advertising or direct mail, are kept in which
of the following categories?
(A)Sales Leads
(B)Sales Kits
(C)Sales Literature
(D)Sales Manual
(E)Sales Planning
In which of the following country a network under the brand name EFTPOS (Electronic
Funds Transfer at Point of Sale) provides processing credit cards, debit cards and charge
card payments ?
(A)UK
(B)USA
(C)Canada
(D)Australia
(E)Germany
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