Great Lakes Lounge: Product Research

February 15th, 2019

Q1 - What is your gender?

# Answer % Count

1 Female 46.60% 144

2 Male 52.43% 162
3 Prefer not to say 0.65% 2
4 Other 0.32% 1
Total 100% 309
Q2 - Which category below includes your age?

# Answer % Count

1 15 & under 0.32% 1

2 16-19 23.62% 73
3 20-25 65.37% 202
4 26-35 3.88% 12
5 36-45 1.62% 5
6 46+ 5.18% 16
Total 100% 309
Q3 - Are you a Minnesota State University, Mankato student?

# Answer % Count

1 Yes 67.76% 206

2 No 32.24% 98
Total 100% 304
Q4 - Are you interested in this product?

# Answer % Count

1 Definitely yes 10.29% 32

2 Probably yes 28.94% 90
3 Might or might not 30.23% 94
4 Probably not 21.86% 68
5 Definitely not 8.68% 27
Total 100% 311
Q5 - What is the maximum you would pay for this product? Mug

# Answer % Count

1 $9.00 26.01% 84
2 $10.00 31.58% 102
3 $11.00 8.36% 27
4 $12.00 12.69% 41
5 $13.00 2.79% 9
7 $14.00 5.88% 19
6 Other 12.69% 41
Total 100% 323

Other: Free, $1, $10, $15, $16, $20

Q6 - What colors do you prefer for this product? Choose all that apply.
# Answer % Count

1 Dark Green 11.23% 93

2 Dark Blue 16.06% 133
3 Black 26.33% 218
4 Stainless Gray 20.41% 169
5 Dark Red 13.89% 115
6 Navy 12.08% 100
Total 100% 828
Q7 - Are you interested in this product? 

# Answer % Count

1 Definitely yes 6.43% 20

2 Probably yes 24.76% 77
3 Might or might not 21.54% 67
4 Probably not 29.90% 93
5 Definitely not 17.36% 54
Total 100% 311
Q8 - What is the maximum you would pay for this product?

# Answer % Count

1 $3.00 32.91% 103

2 $4.00 12.78% 40
3 $5.00 36.74% 115
5 $6.00 4.47% 14
8 $7.00 5.11% 16
6 Other 7.99% 25
Total 100% 313

Other

0 $10
$1 $12
$9.99 $15
Q9 - Are you interested in this product?

# Answer % Count

1 Definitely yes 33.12% 103

2 Probably yes 36.01% 112
3 Might or might not 12.86% 40
4 Probably not 10.93% 34
5 Definitely not 7.07% 22
Total 100% 311
Q10 - What is the maximum you would pay for this product?

# Answer % Count

2 $30-$33 26.56% 85
8 $34-$37 17.81% 57
3 $38-$41 25.31% 81
7 $42-$45 22.19% 71
6 Other 8.13% 26
Total 100% 320

Other -

$0.00
$15
$20-$25
$25-$30
$68
$60
$70
Q11 - What colors do you prefer for this product? Choose all that apply.

# Answer % Count

1 Dark Green and Lime Green 16.12% 109

2 Lime Green and Black 17.60% 119
3 Gray and Dark Blue 30.03% 203
4 Dark Blue (Royal Blue) and Light Blue 23.67% 160
5 Light Orange and Bright Yellow 12.57% 85
Total 100% 676
Q12 - Who would you likely buy these products for? Choose all that apply

# Answer % Count

1 Yourself 41.15% 251

2 Family 29.02% 177
3 Friends 24.59% 150
4 Professors/faculty 0.82% 5
5 Other 1.64% 10
6 I would not buy these products 2.79% 17
Total 100% 610

Other- survivalists, boy scouts

As a gift Significant other

Q13- Are you more likely to buy all 3 of these products in a bundle if the price is at a
discounted rate?

# Answer % Count

1 Yes 31.25% 95
2 Maybe 43.42% 132
3 No 25.33% 77
Total 100% 304