Professional Documents
Culture Documents
a. competitive advantage, which exists any time an organization has an edge over
rivals in attracting customers and defending itself against competition.
i. Innovation: developing new products, services, and markets and
improving current ones
vii. Service: providing the best customer support before, during, or after the
sale
a. Individual behaviors:
vi. Strategic execution: The degree to which managers and their employees
understand and carry out the actions needed to achieve strategic goals