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1 Definitions
Intended Learning Outcomes: At the end of this chapter, the students are expected to:
1.1.1 Description
Economic Decision
Rational, thoughtful decision making follows a seven-step process that you may be
following now (at least sub-consciously):
Identify your
goal
Collect
relevant
information
Identify the
alternatives &
consequences
Review the
evidence
Make your
economic
decision
Implement
your decision
Review your
decision
Resources
Land – all gifts of nature, such as water, air, minerals, sunshine, plant and
tree growth, as well as the land itself which is applied to the production
process
Labor – the efforts, skills, and knowledge of people which are applied to the
production process
Capital – wealth in the form of money or other assets owned by a person or
organization or available or contributed for a particular purpose such as
starting a company or investing
Adding Value – the increase in value that a business creates by undertaking the
production process.
Types of Capital
Real Capital – things which have been produced which are used in further production
Financial – assets and money which are used in the production process
Capital
Commodity –a basic good used in commerce that is interchangeable with other goods
of the same type; most often used as inputs in the production of other
goods or services
Necessity Luxury
something that everybody needs inessential, desirable item that is
expensive/difficult to obtain
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Normal – products that people buy all the time; everyday basic needs
Veblen Good – items that people can use to show off their social status
– as prices go up, people become more likely to buy the product, because
they assume that a higher price tag means higher quality
Luxury Brands
The most valuable luxury brands fall into three categories: clothing, leather
goods, and jewelery.
1.1.4 Demand
Types of Demand
Inelastic – occurs when a decrease in the selling price produces a less than
proportionate increase in sales
Unity – occurs when the mathematical product of volume and price is constant
Elasticity of
Demand
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1.1.5 Competition, Monopoly, and Oligopoly
The Law of Supply and Demand is a theory that explains the interaction between
the sellers of a resource and the buyers for that resource. The theory defines what
effect the relationship between the availability of a particular product and the desire (or
demand) for that product has on its price.
Generally, low supply and high demand increase price and vice versa.
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