Abstract

The rapid development of the internet has

increased the number of users shaping
environment, managers must the online purchase
behavior of customers to increase and maintain
their competitive advantage. Therefore , this study
aims to explore antecedence of online shopping
behavior , based on the social Cognitive theory ,
this study propose a research models of online
shopping behavior. Shopping behavior shopping
has been a favorite past time activity for quite
sometime but what makes this activity a cause for
regret is the drudgery of long waiting queues in
the billing sections.