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Ravish Chhabra - 18020841125

PROJECT PROPOSAL

PROJECT TITLE: MANAGE BUSINESS-TO-BUSINESS DISTRIBUTION CHANNEL FOR

SANITIZERS AND EMPLOYEE ONBOARDING KITS.

INTRODUCTION:

AT SOULFLOWER India Pvt Limited, I have to generate sales via B2B segment by tapping into Hospitality
sector, Media conglomerates, Delivery platforms, Technology conglomerates, media houses, Banking and
insurance sector , Hospitality sector, Cosmetic industry, Automobile industry . I have to analyze the marketing
funnel , focus on Go-To-market strategy in order to boost sales and promote brand visibility in the market.

Sanitizer market has witnessed a significant surge due to the state of pandemic all over the world. The Global
Hand Sanitizer Market size was valued at $919 million in 2016 to reach $1,755 million by 2023, and is
anticipated to grow at a CAGR of 9.9% from 2017 to 2023. 4. The sudden spike in demand as the virus goes
global, manufacturers are ramping their production

Soulflower has launched 2 variants of sanitizers i.e. Aloe vera and neem based, Tea tree Guduchi sanitizer in
four types of SKU i.e. 100 ml, 120ml,500ml & 5 liter.To reduce the distress among the employees due to
Safety and Sanitization concerns, Soulflower has launched Employee onboarding kits to promote the employee
engagement and promote the brand visibility

OBJECTIVES:

1. The primary objective is to penetrate the untapped market to boost sales and expand brand visibility
by forming new brand alliances as well as maintain a relationship with existing key clients.
2. Identification & Acquisition: Market mapping and Identification of potential clients for time bound
Acquisition, induction and onboarding of new accounts in the assigned territory.
3. Account Management: Managing and driving the growth of the existing clients (Listing platforms)
4. To enable network with new product launches and partner with the operations and other teams.
5. Set proper expectations, provide clear status communications, and manage relationships with the
acquired/assigned stores for a mutual growth.
6. Enhance Engagement with accounts to improve business and increase retention.
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PROPOSED METHODOLOGY:

Data Collection Plan

o Data will be collected on the basis of day-to-day change in the market place with the help of
secondary sources including database , websites, research papers etc.
Analysis

o Understanding the customer perspective towards the sanitizer needs (Variants : SKU’s & alcohol
content)
o Find out the target and attractive customers that can collaborate for the safety kits and sanitizers.
Secondary data details

 Existing clients of Soulflower through their database.

 Overall Trends report of the Cash Rich companies to target them.

TIMELINE OF THE INTERNSHIP DURATION:

Activity Week No.

General Understanding of Soulflower product line and learning about the
therapeutic properties i.e. In-depth research about the products.
1st week
Secondary Research about the market of sanitizers to understand the future trend
and growth in order to devise the strategy to promote the sales
Identifying the business prospects for the collaboration.
Primary research on the importance of consumer perspective towards 2nd week
Aromatherapy.
Data collection for 2 weeks of the possible collaborations and existing clients.
Identify and suggest the brand imagery ideas. 3rd week

Mid Review with the National Business head and Founder of the company 4th week
Generate sales through listing across various delivery platforms (Swiggy,
Grofers, Delhivery,Dunzo,Netmeds,Practo) and collaborating with various
5th week
organisations ( Technology conglomerates, media houses, Banking and insurance
sector , Hospitality sector, Cosmetic industry, Automobile industry )

TBD 6th week
TBD 7th week