Storm Wreaks Havoc for Pets

120 million-plus pets deal with the snow, ice and bone chilling weather. Growing number of
concerned pet owners, pet advocates and veterinarians are urging people to lay off the salt and try
something that is friendlier to dogs to melt ice and snow.

New York, NY, February 03, 2011 --(PR.com)-- Winter 2011 is turning out to be a real doozie for most
of the country with this latest winter storm wreaking havoc on 200 million Americans and an estimated
120 million-plus pets that also have to deal with the snow, ice and bone chilling weather.

While many people are quick to throw down the rock salt to melt away the snow and ice, a growing
number of concerned pet owners, pet advocates and veterinarians are urging people to lay off the salt and
try something that is friendlier to dogs.

There are a number of pet-friendly ice melt products on the market today and according to Steve
Greenwald of Gaia Enterprises, makers of the No. 1 selling Safe Paw, it seems more and more people are
using salt alternatives.

“We have all seen the latest medical news urging people to dramatically reduce their salt intake and are
pleased that this message is carrying over to their pets as it relates to eliminating salt to melt ice and
snow. Plain and simple, salt is bad for dogs and products like Safe Paw work extremely well on ice and
snow while eliminating potential salt-caused health problems.

“With a record seven sizeable storms hitting a majority of the U.S., and we are not even half way through
winter, we have had to expedite additional shipments. I am appreciative of the many pet bloggers and
websites that continuously get the message out about using non-salt ice melt products, whether they
mention our product or not.”

Leading veterinarian groups caution that exposure to salts and salt-based ice melting products, a common
occurrence, can cause dogs severe dermatitis, inflammation of the paws and serious gastrointestinal
problems including vomiting and internal burns of the mouth and digestive tract.

An added advantage of Safe Paw is that it prevents nitrates that are harmful to the environment by
burning and killing lawns and plants and contaminating well and drinking water supplies. Safe Paw is the
only ice melt product recommended by the Natural Resources Defense Council, a nonprofit organization
focused on environmental research and advocacy.

Safe Paw comes in an ergonomically designed recyclable plastic 8 lb. 3 oz. jug (priced around $14) and a
35 lb. 5-gal. pail (priced $45 - $55) and widely available at home and hardware stores, pet supplies and
Sam's Club and PetSmart. For more information, visit www.safepaw.com.

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Contact Information:
Gaia Enterprisis
John Eccleston
845-353-2685
john@opengatemarketing.com
www.safepaw.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/295569

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