STRENGTH WEAKNESS

1. A Top employer Company 1. Manufacturing Complications

2. The leading Automotive Company
3. Best in-class electric Cars
4. Tesla Dominates the U.S Electric Vehicle
Sales
5. Cross-sell and Diversification
6. Innovative Company
2. Unable to meet demand might affect brand
value
3. Lack of High-Volume Production
4. Shortage of Batteries
5. Elon Musk as Tesla’s Sole Representative

OPPORTUNITIES THREATS

1. Sales expansion in untapped Market 1. Product Liability Claims

2. Less Expensive Car 2. Extensive Competition
3. Bringing battery production technology in- 3. Product Defects
house 4. Long term confidence
4. Introduction of pick-up truck 5. Customer Adaptation
5. Market Confidence in Tesla 6. Self-Driving Cars Are Still a Concern for
Pedestrians
7. Disruption of Supply Due to Shortage of
Materials
8. High-Risk Factor Due to Usage of Lithium-
ion
9. Lack of Regulations for Self-Driving
10. Elon Musk’s Erratic Behaviour Affecting
Tesla’s Reputation

CONCLUSION
In this SWOT analysis for the company, we highlighted each of the strength,
weakness, opportunity, and threat which Tesla faces in the market. To grow its
market share and financial stability, Tesla needs to take vigorous actions.
Yet there is no doubt that despite the negative factors, the company is an ultimate
symbol of progress and innovation.