PRESENTATION ON SWOT ANALYSIS OF

TATA MOTORS

Prepared By : Abhijit Hazarika

Padmalochan Gogoi

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 TATA MOTORS
TATA motors is the flagship company of the TATA
groups & is Indias largest automobile player, with
revenue of 14 billion dollar in 2008-2009. With over 4
million TATA vehicles plying in India, It is the leader
in commercial vehicles and second largest in
passenger vehicles.

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 SWOT ANALYSIS
STRENGTHS WEAKNESS

1. Strong domestic players 1. Decline in vehicle sales

2. Steady revenue growth 2. Employee productivity
3. R&D Activities 3. Vehicle not able to meet safety
standards
4. Dealeship ,sales,services
network of 3500 touch point 4. No luxury car foothold in the
5. Alliance with the mass domestic market
producer fiat, jaguar and land
rover
6. Tied up with IOB
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 SWOT ANALYSIS
OPPOURTUNITIES THREATS

1. Product launches 1. Competition from global

2. Acquisition of JLR Brands players
3. Should focus on luxury cars 2. Global economic factor
4. Thirst for low cost passenger 3. Environmental regulators
car 4. Low safety incured the total
5. Should introduce safety sales
standards in vehicle
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 STRENGTHS WEAKNESS
1. Strong domestic player 1. Decline in vehicle sales
2. Steady revenue growth 2. Employee productivity
3. Research & development 3. Cars not able to meet safety
activities standards
4. dealership, sales, service and 4. No luxury car foothold in
spare parts network with domestic market
3500 touch point
5 . Alliance with mass
INTERNAL & EXTERNAL producer
6. Tied up with IOB

OPPOURTUNITIES POSSIBLE STRATEGIES POSSIBLE STRATEGIES

1. Product launches
2. Acquisition of Jaguar and
land rover brands
3. Should focus on luxury cars
4. Thirst for low cost
passenger car
5. should introduce safety
features in vehicle..
1. Emphasis on utility vehicle 1. More collaboration with
internationally strong international players
(O1,S3,S4,S5,S6) (O1,O2,W1,W3)
2. Product Diversification 2. Reducing the performance &
(O2,O4,S3,S5,S6) quality gaps(O1,O3,W1,W3)
3. Enhance the leadership 3. Standardization of
(O1,O3,O4,S1,S3,S4,S5) product(O3,O4,O5,W3,W4)
4. Making effective distribution
system(O1,O4,S4,S5)

THREATS POSSIBLE STRATEGIES POSSIBLE STRATEGIES

1. Competition from global 1. Emphasis on promotional 1. Proper HRP (T1,T2,T3,W2,W4)
players activities (T1,T3,S1,S2,S4,S6) 2. More focus on diesel
2. Global economic factors 2. Implementing new cars(T1,T2,W1,W4)
3. Environmental regulations technologies (T1,T2,S2,S5,S6)
4. Low safety can impact sales 3. More
acquisition(T1,T3,S4,S5)

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THANK YOU