A STUDY ON APOLLO TYRE IN INDIA

SUBMITTED BY

ABHIJIT JAGTAP

ROLL NO 65

PROJECT GUIDE

DR. SUSHMA VERMA

OBJECTIVE OF THE STUDY
A. To understand the marketing strategies
B. To gain knowledge about tyre industry
C. To study the challenges faced by the industry
INDUSTRY INFORMATION
A. At present there are 40 listed companies in the tyre sector in
India. Major players are MRF, JK Tyres, and Apollo Tyres &
CEAT, which account for 63 per cent of the organized tyre
market.
B. EMPLOYMENT :Indian Tyres Industry in now days provides
direct and indirect employment to nearly 10 lakhs peoples.
C. DEMAND AND GROWTH: Demand from overseas markets.
D. Total production figures in tonnage: 20.30 lakhs MT & total
production of tyres in all categories
 INDUSTRY ANALYSIS
A. Import and Export market : Total value of tyre exports from
India is approximately Rs 12800 crore
B. Competition from global giants: China & Japan
C. New trends :
1) Tubeless tyres
2) High load carrying capacity
3) Light weight tyres
COMPANY INFORMATION
 Founded in 1975 Headquarter is in
Gurgaon Haryana.
 Products - Tyre for Bike, Car, Truck, Bus,
Tempo etc.
 Domestic Market - company's product
portfolio covers the entire range of
passenger car and light weight truck,
truck and bus, agriculture, industrial, off-
the-road and bicycle tyres, and also
includes retreading material, retreaded
tyres and alloy wheels.
MISSION VALUES
 Become a number one tyre  Customer first
brand.
 Business ethics
 Be a green company.
 Care for society
 Became a profitable
organisation  Empowerment
SWOT ANALYSIS OF APOLLO TYRE
STRENGTH
1)Strong Brand Name in Market
2)Loyal Customer
3)Excellent Geographical Coverage

WEAKNESS
1) Cost Pressure
2) Pricing Strategy
3) Highly Capital Intensive
OPPORTUNITY
1) Overseas Demand
2) Market Breakup by Vehicle
• Type Two Wheelers

• Three WheelersPassenger Cars

• Light Commercial Vehicles

• Medium and Heavy Commercial Vehicles

THREAT
1) Fierce Completion
2) Threat from China
3) Low Quality Awareness Among People
PORTERS FIVE FORCES
 CONCLUSION
 The industry is definitely set to grow, with an estimated volume growth of 12-14%

 Companies are now giving emphasis to innovation in product and process

technology and to operational efficiencies. However, the continuously rising trend
witnessed in the prices of raw materials remains an area of concern.

 The industry is definitely set to grow, but the huge competition, huge buyer power,
pricing inflexibility and cost pressures prove as detriments.

 Tyre companies are operating at very thin margins and their return ratios are also not
attractive. One can look at tyre stocks but only from a trading perspective.
THANK YOU