3rd Sem Half Solved Sample Narsee Monjee Dec 2020

Consumer Behaviour
Internal Assignment Applicable for December 2020 Examination
Lifebuoy was introduced by Lever Brothers in 1895 in England. Originally a carbolic soap
containing phenol, different varieties were later introduced without the medicinal carbolic
smell, such as the coral-colored Lifebuoy during the late 1950s and Lifebuoy Minty
Refresher in 1966. Lifebuoy first came to India in 1895 in Bombay. It was an instant
success. Lifebuoy is India‟s largest selling soap brand and has been so for a long time now.
It is the only soap brand to have ever crossed 100,000 tonnes in sales in a single year. The
brand has a mammoth user base of over 600 million consumers in India and is one of the
most recognisable symbols of health. Remarkably, over the next 109 years the brand has
never veered away from its original platform. It has consistently stood for „Washing away
germs to keep you protected and healthy‟. Constantly evolving and keeping pace with the
times, the brand has undergone huge makeovers and still delivers a distinctive, compelling
promise of health for the whole family.
In the product front from the very early stages, Lifebuoy was the basic brand that
upgraded consumers who used other products by delivering a basic, cleansing experience.
In 1964, it saw its first major re-launch with significant improvement in product quality, a
change in the tablet shape as well as the wrapper which had continued from the initial days
of Lifebuoy.
The latest formulation was introduced in the market in 2002. Today, this soap continues to
be the most effective against germs and also has an invigorating and very distinct perfume
that makes every bath enjoyable. The new avatar is just the beginning in the evolution of
Lifebuoy. This brand aspires to make the concept of health and hygiene not only an
important one, but also an enjoyable experience for the consumer.
Keeping in line with its objective of providing „Health and hygiene for everybody‟,
Lifebuoy has added to its repertoire, Lifebuoy Active Green (with the goodness of neem
and tulsi) and Lifebuoy Active Gold (with the goodness of milk cream). This is of course, in
addition to Lifebuoy Active Red and Lifebuoy Active Orange which are the trusted choice
of millions. There is also the Lifebuoy liquid soap that ensures that hands are protected
from germs. Now Lifebuoy also has a talcum powder, efficiently delivering a promise of
„All day protection from body odour, by fighting germs‟. The Lifebuoy franchise, through
each of the products, has stayed true to its promise of meeting health and hygiene concerns.
On the pricing front, Lifebuoy in urban and rural markets, the brand has gained a familiar
and likable status due to its effective pricing. A 125 gm lifebuoy soap costs about Rs26.
Bodywash costs around Rs175. Lifebuoy keeps its product prices relatively lower than the
prices of its competition. This has been an advantage for the brand and has led to making it
one of the most popular choices among Indians.
Promotions with Lifebuoy have always made in win many accolades. The advertising and
communication for Lifebuoy has been recognised as one of the most effective at the
advertising effectiveness awards „Effies-2003‟. The Lifebuoy jingle, synonymous with
health and hygiene, has become a classic – indeed, it can be considered as part of the Indian
social fabric. The Brand Equity Survey, 2003 ranked this mega-brand as one of the Most
Trusted Brands in India.
Be it promoting itself in traditional media through ATL (Above-the-line) or BTL (Below-

the-line) activities or social media.
It created a hysteria in Dubai where it partnered with Geometry Global for an on-ground
activation awareness programme. Since shoppers can pick up germs when they shop for
groceries with your cart in the supermarket. The Lifebuoy‟s team created a handy
doughnut-shaped gadget that slides along the shopping cart handle, instantly sanitizing it.
On the one hand, this enabled healthier shopping, killing 99% of germs with one swipe,
and on the other, it raised awareness of Lifebuoy‟s sanitizer gel (refer figure 1).
In India, Lifebuoy as a brand has taken long steps in generating good health hygiene habits
among Indian consumers. In the year 2013, at the world‟s largest religious festival Maha
Kumbh Mela, Lifebuoy reminded attendees to wash their hands before they eat by hand
stamping 2.5 million chapattis (rotis) with the message: “Did you wash your hands with
Lifebuoy?” (Refer figure 2).If that was not all Hindustan Unilever‟s created an award-
winning campaign with social cause marketing at its heart, which went viral. The soap
brand that has been an active proponent of handwashing with soap, kickstarted a
movement “Help a child reach 5” to instill hygienic handwashing behaviour in schools and
villages, as over two million children under five die of infections like diarrhea and
pneumonia. A heartfelt digital film about Gondappa and his son Muthu was created for the
campaign, while Facebook and Twitter were abuzz with pledges and the hashtag
#helpachildreach5. The video depicted how a father “Gondappa” walked on his hands to a
village temple on his son‟s fifth birthday as a part of his son‟s good health wish. The 3-
minute film garnered over a million views in the first two weeks and now stands at 19M+
views (refer figure 3).
Indian market is witnessing the creation of a new category in the hand hygiene segment -
hand sanitizer. Although hand sanitizer products existed in India since 2002, this category
is witnessing a lot of marketing activities only in the last couple of years. Two giants in the
Indian FMCG market are fighting it out in creating this category - Dettol and Lifebuoy.
Hand Sanitizer is an alternative to soap and used for maintaining hand-hygiene. This
product which is available in gel, spray, liquid, or foam form can be used directly to the
hand and unlike soaps need not be washed away. Just apply the hand sanitizer and leave it
like that. It is not Lifebuoy or Dettol which introduced this product in the Indian market.
Godrej Consumer Products Ltd, had introduced this product in the Indian market even as
early as 2003. Later Himalaya introduced its brand - Pure Hands – which is a herbal hand
sanitizer. But these brands were not able to create a noise in the market so far when
compared to Dettol and Lifebuoy.
Hand sanitizers are popular in markets like the West and Europe because of fear for
hygiene coupled with the convenience of the product. In India, the Hand Sanitizer market
is still nascent but marketers believe that this category will do well on Indian soil due to its
vulnerability to various infectious diseases like SARS, bird flu, etc. In fact, in 2002-03, hand
sanitizer companies in India tried to cash in on the SARS Virus pandemic which created
huge amounts of concern and did not pull up sales as expected. Despite the setback,
marketers are optimistic and give a new push. Lifebuoy, a brand that promotes healthy
hygiene habits crafts many ways to protect its consumers from these dangers. Hand
Sanitizers are priced between INR 30 to as high as INR 500 depending upon the brand and
its size of the product offering.
Given that, India has more of the rural population (at 66.46 % in 2017, according to the
World Bank collection of development indicators) than that of urban crowd,
1. Which psychological factor or factors of motivation, perception, learning, and attitude is

Lifebuoy trying to target in India (10 Marks)
Introduction
Consumers Behavior can be expounded as the action involved when single select, acquire and
use upshot or resources to fulfill their requirements and cravings. It is in an easy way is can just
be taken as everything, as every part of our lives whirl around the utilization of goods and
services. Four psychological factors influence consumer behavior. Inspiration, clairvoyance,
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2. Reading the case above suggests the segmentation, targeting, and positioning Lifebuoy is
trying to achieve. (10 Marks)
Introduction
Lifebuoy’s segmentation, targeting, and positioning that is trying to achieve
Unilever's oldest brand in India is lifebuoy, which is launched and introduced in 1895 by the
lever brothers in England as a disinfectant soap for better personal hygiene. It was first to come
to India in 1895 in Bombay and it gets rapid victory, and it remains India's largest selling soap
for a long time. Lifebuoy is a
3. Lifebuoy has channelized its hygiene habit formation efforts through various campaigns
and events in India as discussed in the case above. Given, that you are a brand manager of
Lifebuoy
a. Discuss, what are the other promotional tactics, you will use to make these campaigns
intensify in rural India. (5 Marks)
Introduction
The brand manager’s job is not easy because, being a manager, they have huge responsibilities.
They play a critical role
b. Basic Hygiene and cleanliness falls under which cultural value component. Discuss how
as a Lifebuoy brand manager you are planning to address it in India. (5 Marks)
Figures
Corporate Finance

1. ABC Pvt. Ltd. is considering two mutually exclusive capital investments. The project’s
expected net cash flows are as follows:
Expected Cash Flows

Year Project A Project B
0 -375 -575
1 -300 190
2 -200 190
3 -100 190
4 600 190
5 600 190
6 926 190
7 -200 0
If you were told that each project’s cost of capital was 12%, which project should be
selected using the NPV criteria? What is each project’s IRR? What is the regular payback
period for these two projects? What is the profitability index for each project if the cost
of capital is 12%?
Answer 1
Introduction
The concept of cash flow implies the movement of money in a virtual form to ensure a narrow payment
of sense. From a company perspective, the term cash flow is the core amount of equivalent cash that
the company has received in view prospects from its creditors. In general, the cash flow is Its Half
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2. Assume that your father is now 50 years old and plans to retire after 10
years from now. He is expected to live for another 25 years after retirement.
He wants a fixed retirement income of Rs. 5,00,000 per annum. His retirement
income will begin the day he retires, 10 years from today, and then he will get
24 additional payments annually. Your father has current savings of Rs.
10,00,000 and he expects to earn a return on his savings @ 10% p.a., annually
compounding. How much (to the nearest of rupee) must your father save
during each of next 10 years to meet his retirement goal?
Answer 2
Introduction
In the concept of accounting the term future method of an annuity is a very famous technique
in terms of measuring
3. CP India Ltd has the following capital structure, which it considers
optimal:
Debt 25%
Preference Shares 15%
Equity shares 60%
Total 100%
Applicable tax rate for CPIL is 25%. and investors expect earnings and dividends to grow at a
constant rate of 9% in the future. Risk free rate of return is 6%, average equity
share has expected rate of return of 15%. CPIL’s beta is 1.50. Following
terms would apply to new securities being issued as follows:
1. New preference can be issued at a face value of Rs. 100 per share, dividend
and cost of issuance will be Rs. 8 per share and Rs. 4 per share respectively.
2. Debt will bear an interest rate of 10%.
Calculate
a. Component cost of debt, preference shares and equity shares assuming that
CPIL does not issue any additional equity shares.
b. WACC.
Answer 3
Introduction
The company management performance is duly depending upon the financial status of an
organization. The company with proficiently financially sound tends to attract more of
investors and shareholders from the share stock market. In other sense, the term debt is also
a very popular term in prospective of the company management. It is recommended to
minimize the debt so as to meet the
International Business
Dec 2020
1. Discuss how Porter’s Diamond Theory can be used to explain India’s growth as an IT
services export hub for global markets. (10 Marks)
Introduction
Porter Diamond Theory of National Advantage, commonly referred to as Porter's Diamond

Theory is a popular theory that helps a nation or business groups analyze its competitive
advantage available to them and how they can use the same to generate economic benefits for
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2. How do the levels of economic integration differ? How does USMCA (United States-
Mexico- Canada Agreement) differ from NAFTA in terms of economic benefits for
member nations?
Introduction
A process, called Economic Integration, in which at least two states with broadly demarketed
geographic areas agree to bring down many types of trade barriers so that both/all the countries
protect or advance a set of economic goals.
The level of
3. Read the passage and answer the questions given below it:
While there’s no launch date yet, the People’s Bank of China is likely to be the first major
central bank to issue a digital version of its currency, the yuan, seeking to keep up with --
and control of -- a rapidly digitizing economy. Trials have been held this year in a handful
of cities and tests have started with some e-wallets and online apps, with the Covid-19
pandemic and need for social distancing providing a new sense of urgency. Unlike
cryptocurrencies such as Bitcoin, dealing in the digital yuan won’t have any presumption
of anonymity, and its value will be as stable as the physical yuan, which will be sticking
around too. Behind China’s rush is a desire to manage technological change on its own
terms. As one PBOC official put it, currency isn’t only an economic issue, it’s also about
sovereignty.
Not all the details are out, but according to new patents registered by the PBOC and
official speeches, it could work something like this: Consumers and businesses would
download a digital wallet onto their mobile phone and fill it with money from their account
at a commercial bank -- similar to going to an ATM. They then use that money -- dubbed
Digital Currency Electronic Payment, or DCEP -- like cash to make and receive payments
directly with anyone else who also has a digital wallet. Some questions remain, including
the impact on Big Tech companies such as Ant Group Co. and Tencent Holdings Ltd. that
already offer payment services. (retrieved from :
https://www.bloomberg.com/news/articles/2020-09-08/how-china-is-closing-in-on-its-own-
digital-currency-quicktake)
a. What is the role of digital currency in the economic environment of a nation? (5 Marks)
Introduction
World Economic Forum (2019) says, "This digital currency could build a more sustainable
global economy." Suppose we are talking about banking and payments, investment and trade,
and the
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Operations Management

1. What are various decision criteria for deciding a location for a business setup?
Explain these decision criteria with reference to a location decision for setting up a textile
manufacturing plant.
Answer 1
Introduction: Before you begin trying to find a business location, you ought to have a
transparent image of what you have got and what you would like to possess in future.
Bobbing up there with image could be a long method, that is each tedious and exciting –
however you would like to present it the eye that it deserves.
Concept and Application
Although several business mistakes will be corrected later, a foul location is usually not possible
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2. Define and explain the term ‘Operations Management’. Explain the role of an
Operations Manager in handling Customers and Suppliers in a Supply Chain. Give
relevant examples from a Retail Store Operation
Introduction
Operations management is that the administration of business practices to make the best
level of potency potential among a company. it's involved with changing materials and
labor into merchandise and services as with efficiency as potential to maximise the profit
of a company. For example, if a corporation makes piece of furniture, a number of the
operations management selections involve the following: getting wood and material,
hiring and coaching
3. Many business organizations have operations in which inventory management is

a daily and constant process. Managing a Restaurant is one such business, wherein
the procurement and managing various inventory is a very strategic process.
Explain the following concepts (with atleast one example) in Operations of a
Restaurant business, and conclude how relevant is it in the business?
a. Economic Ordered Quantity (EOQ)
b. Vendor Managed Inventory (VMI)
Answer 3.
Introduction
Inventory management could be a crucial piece of a business's gain, however tons of little
businesses do not observe sensible management once it involves the things they sell.
Some businesses have insufficient inventory, unable to satisfy customers' expectations by
provision enough offered product. This typically drives customers away, typically to a
different business, and typically permanently.
On the
Organizational Theory Structure and Design

1. ‘Groceries Unlimited’ has hired you as an HR Consultant to help them improve their
organizational performance. Which internal organizational aspects would you consider
that should be aligned with each other for maximum success? Explain the 7S
framework in the context of this start-up company. Conclude by giving your opinion on
how it will impact performance.
Introduction
For every project to be successful, we need a base model, like that we need a solid foundation or
framework for a successful firm. A start-up company with the 7s framework aligned with each
other will maximize the success rate. The 7s framework consists of hard and soft elements.
The 7s framework is as Its

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2. Mario always wanted to establish his own retail company. He had all the financial and
physical resources required to begin but he was not aware of the key fundamental
elements of an organization. Why do you think these are important? As an HR
specialist, help him with this task by designing the main organizational elements. Also,
align these with his retail business.
Introduction
A diagram that shows the hierarchy arrangement of an organization is known as an
organizational structure. This structure tells all the duties, responsibilities, and roles within a
company, and also how all these things are related to one another. The organization structure
also shows and when the information will flow within the company. For example, decisions flow
from the top to bottom in a centralized structur
3. As project leaders, while Julia believes in enhancing each team member’s effectiveness,
George believes in focusing on enhancing the overall organizational effectiveness. This
difference of opinion always confuses their team members. Now, the senior management
has realized that it is high time to get the issue sorted. So, the HR Manager, John Cooper
has been assigned the task to devise a standardized and holistic process of measuring
organizational effectiveness. Along with this, the management has also asked him to come
up with a contemporary effectiveness approach that will replace the traditional
approaches. Keeping the above scenario in mind,
a. Explain how John Cooper will devise a holistic process of measuring organizational
effectiveness.
Introduction
The effectiveness of an organization depends on its strategic plan. The only and feasible way to
measure your company's success is by calculating the short term and long term targets because of
an organizational efficiency related to these two points. There are a few indicators that also tell
the efficiency of a company. The first plan of any organization should be to set goals. The best
way to do it is by defining your
Taxation- Direct and Indirect

1. GST is a tax that subsumed a number of state and central indirect taxes.
Discuss the statement and also share your view on, why GST is called as an
Indirect tax. Further, list down any ten taxes being subsumed under GST
Answer 1
Introduction
GST is an indirect tax imposed on every good all over the nation, making the country one
whole combined market.
The GST or the Goods and Service Tax is a single tax on the goods and services supplied right from the
manufacturer to the customer. The credits for the input taxes paid at each stage by the manufacturers,
retailers, wholesalers, and customers will be available in the value addition stage. This makes GST a tax
based only on the value addition at each location. Therefore, the final customer will have to pay the GST
imposed by Its
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the last dealer in the supply chain.
Concept and Analysis
2. Depreciation is the reduction in the usable value of fixed assets due to
normal wear and tear of time. Depreciation is an indirect non – cash
expenditure which is provided on SLM or WDV basis.
Rahul is new junior accountant with Hardwork Mills Private Limited he
wants to understand normal depreciation differs from additional
depreciation. As a tax adviser, guide him on the two concepts and discus the
cases where additional depreciation is not allowed.
Answer 2
Introduction
Depreciation is the accounting method that allocates the cost of the tactile or physical assets
over its useful life expectancy. The Depreciation value shows how much of the importance of
investment has been used up.When a company performs or makes its yearly budget, the asset
depreciation is usually considered fixed unless the company uses the calculation in which the
amount of Depreciation changes every year. In this case, the depreciation value becomes
variable when the company calculates its yearly budget.

Depreciation is passable as expenses in the Income Tax Act, 1961, on-premise the
square of benefits on the Written
3. Miss Seema, is a resident individual, shares following information in relation to previous
year
Particulars Amount in Rs
Salary Income (Net) 200000
Business Income(Net) 350000
Long term capital gain on sale of 16000
land
Loss from Gambling in a game 30000
There are certain other types of 15000
losses- 10500
Unabsorbed Depreciation
Short term capital Loss
a. Define and Compute Gross Total income (5 Marks)
b. Discuss the concept of carry forward of losses with reference to above
context also, discuss the amount of Loss that can be carried forward in the
said case. In case it’s any number 15000/10500/Nil give reason for the same
Answer 3
Introduction
The concept of gross Income implies adding all sorts of Income and making certain losses in
the financial statement. The financial information revenue is segregated into two subparts,
namely gross Income and Net Income.

3a. Gross Total Income(GTI) is the aggregate of livelihoods registered under the five heads of
pay, for example,
Compensation & Benefits
Dec 2020
1. DEVELOPERS Ltd. is a newly set up startup operating in education technology. Company is in the
process of establishing a compensation system. You are hired as an HR Consultant for the same. Your
first task is to recommend a pay structure for the employees working for the start up. What
components will form a part of pay structure for this start up? (10 Marks)
SOLUTION:
Introduction:
Compensation is a vital area of human resource (HR) management. It can positively affect employee
behavior and plays an integral part in employee retention strategies. It must be decided in such a
manner that the employees find it fair, at par with the industry standards, motivating, and easy to
understand. Every entrepreneur faces this essential question on how to decide on the payment to its
employees during the start-up stage when finances are tight and the business has yet to prove itself. In
such a situation, the employers must design a compensation plan that can retain and motivate the
employees because, after all, employees are the ones who will help the start-up to achieve its business
goals and objectives.
A well-paid employee always looks Its

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2. WESTEROS Automobiles Ltd. is a leading two wheeler manufacturing company of India. The company
is planning its international expansion in African continent. It has decided to start its operations in
Nigeria. You are heading the HR Function in this new project and you are told by the company
Directors to undertake a compensation survey in Nigeria so that important compensation can be
made in the company. Discuss the process that you will follow to conduct compensation survey in
Nigeria? (10 Marks)
SOLUTION:
Introduction:
HR may hear several things from various sources regarding how to create an effective workforce
strategy. Still,
3. INFOTECH is a well-known IT Company in India since 1995. Off late the company is facing a problem of
high employee turnover. To address this issue, company is considering few employee retention
strategies. In this background, answer the following:
a. Explain how will you convince the management to start the ESOPs? (5 Marks) 3
SOLUTION:
Introduction:
Every organization wants to hire the best talent and keep them intact in the organization. But talent
always has a cost. Saving the best talent is a significant issue often faced by HR professionals. High
Employee turnover may tarnish the image of the company. Further, an employee who stays longer in
the organization is more likely to be connected to its goals and objectives.
But in the present-day scenario, when the companies face a shortage of skilled talent and attracting,
retaining, and motivating quality people is not an easy task for the HR professionals to
Industrial Relations & Labour Laws

Dec 2020
1. Kriday is an ambassador at UYC – United Youth Circuit (a UN Recognized Youth

Organization). He wants to make his college mates aware of the Industrial Relations
and Labour Law scenario on global forum and he intends to introduce them to ILO.
In light of this case, please enumerate about ILO and Major activities taken up by
ILO and the four conventions ratified by India in ILO. (10 Marks)
SOLUTION:
Introduction:
ILO or the International Labour Organization is an agency of the United Nations that deals with
labor issues, particularly the international labor standards, labor protection in society, and
ensuring equal work opportunities for all in the community.
Concept:
The International Labour Organization was established in 1919 after the first World War by the Treaty of
Versailles. It is one of the founding members of ILO. The ILO was named as the first specialized agency of
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2. Please read three situations given below. They are all based on collective bargaining.
Please read them well and decide the appropriate system of collective bargaining applicable
in each of the situations.
Situation 1 – A strike called by All the textile workers in Western Maharashtra against the
revision of leave policies post COVID times. (Which structure of collective bargaining is
applicable for this situation?)
Situation 2 – Employees of Pandian Insurance Company across the branches all over India
demonstrating against the changes in salary structure of Mid Management Level
employees which will result into conversion of fixed bonus to performance-based bonus.
(Which structure of collective bargaining is applicable for this situation?)
Situation 3 – Employees of Triveni Publishing Company practicing a slow down as a
demonstration against unjustly handled accident case of one worker in printing
department. (Which structure of collective bargaining is applicable for this situation?) (10
Marks)
SOLUTION:
Introduction:
Collective bargaining is a mode of dispute resolution between the employee and employer
through discussion and negotiation. The essence of collective negotiations lies in the
involvement of only interested parties and not
3. Jay’s father owns a foot ware company and quite a lot of their employees are working on
retainer basis. The industry is pretty unorganized and hence a lot of attrition rate is
observed. Jay’s father is seen struggling with keeping the employees from absenteeism and
taking long leaves. Jay joins him post his Masters in HR and wants to suggest his father a
revision in working structure by engaging the employees into full time employment and
working out a robust wage structure. Please answer the following questions in light of this
case.
a. Elaborate on the steps in wage and salary administration. (5 Marks)
SOLUTION:
Introduction:
Wage and salary administration encompasses the policies and procedures relevant to employee
compensation within an organization. Every organization should have a robust system to ensure that the
workers are paid appropriately, and their wages are commensurate with their work.

Concept:
The process of wage and salary administration focuses on ensuring salaries to its employees as per
industry standards. It involves a series of interrelated steps, enumerated below
Manpower Planning, Recruitment and Selection

Dec 2020
1. With the increasing use of technology in the Human Resources and the onset of the
current pandemic, list and explain atleast five changes that you have seen in the
recruitment and selection function of your organization.
(These may be to do with sources of recruitment or the selection process or shift in skills
expected, automation, or any other) (10 Marks)
Introduction
Every human on the Earth had never thought of this challenging situation that comes up with 2020. It is
a very difficult situation for everyone in this world to deal with this pandemic situation. This
unpredictable situation has mangled the economy, employees are in very traumatic circumstances, and
seniors try their best to keep everything managed and under control the situation in their outlook.
The HR department has to face some difficulties due to this COVID-19 explosion. Let’s discuss all these
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2. With major companies declaring work from home policies for atleast a year, the training function
has completely become online; also new training needs have arisen in the areas like, “Leading virtual
teams”, “Facilitating Virtual Meetings”, etc. List atleast five benefits and five limitations of online
training. (10 Marks)
Introduction
Online training is a software based training program installed on a computer network. It is a form of
instruction that takes place completely on the computer. Online training permits employees to grasp at
their rapidity and at the best suitable time for them. Training is available anywhere as there is an
internet connection without worrying about which shifts an employee works. It will help an employer to
see who has completed the training.
There are some different types of training-
1. Technical training
3. ABC limited is a two year old start up dealing with providing call support services on
behalf of various organisations to its customers. The support is provided in the areas of
product use, installation, warranty and other services. The support staff receives trainings
about handling various queries from the respective organisations and then they are
provided with required hardware set ups at home to attend calls for assistance from their
existing customers. Calls are recorded for monitoring and the organisations review these
occasionally to check performance, other than this no performance review as such happens.
ABC limited wants to set up a Performance Appraisal process in its organization in which
employees’ performance should be rated by respective organisations and also by ABC
limited.
a. In the given scenario what are the challenges in rating employee performance? (5
Marks)
Introduction:
Performance appraisal is a process in which an employee's performance is evaluated and

documents based on standards of an appraisal. The main functions of the performance appraisal
process are
Organisation Culture
Dec 2020
1. Organizations such as Intuit, Google believe that Socialization can be an excellent vehicle
for promoting and sustaining culture. What are the socialization tactics that can be used by
organizations to build and promote their culture? (10 Marks)
Introduction:
Socialization is a process in which one behaves in a way accepted by a community or society. It can be
defined as the activity of mixing with others socially. In an organization, organizational culture is created
by analyzing various factors like the founder’s preferences and values, goals, assumptions, industry
demands. Organizations such as Google and Intuit believe that socialization can be an excellent vehicle
for promoting and sustaining culture. Socialization in organizational culture is the process in which Its
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2. Prime services, an electricity distribution company, wants to change their somewhat
complacent culture to a more agile and customer centric culture. The two organizations are
very different in terms of their culture. What steps will you suggest helping Prime services
to change their organizational culture? Does a leader have any role to play in
organizational change? (10 Marks)
Introduction:
Organizational culture is the set of ethics, practices, and behaviour that an organization follows.
The organization wants these sets of values to inherit in all the team members of the company.
These values define the working culture of all team members within the organization. These
values reflect how team members handle the customers, how they behave with each other, what
are the shared values they
3.a. Amentus, a telecommunications company wants to inculcate the rich culture in their
employees. What are the ways by which employees can learn the organizational culture?
Justify. (5 Marks)
Introduction
Organizational culture is defined as the exact way of behaving within the innards of an organization. This
culture consists of shared beliefs, expectations, missions, and values accepted by a leader to shape an
employee's viewpoints, behaviours, and understanding. Organizational culture develops a
3.b. Organizational culture is defined by some specific characteristics. Explain the characteristics with
examples? (5 Marks)
Introduction-
As we saw, every company has its distinctive personality, just like people have. That unique identity of
any organization is known as organizational culture. Organizational culture includes-
The ways in which an organization conducts its business, treatment with employees, customers. How
employees are
Performance Management System

Dec 2020
1. You are the HR Manager of Furniturewala.com The company did not have a
Performance Management system and has just introduced annual performance appraisals.
Employees have started writing their goals for the year.
You are an HR executive at Furniturewala.com. Using the concept of SMART goals, you are to prepare:
 2 goals for the year for a Sales Executive in the company.

 2 goals for the year for a Furniture Designer in the company (10 Marks)
Introduction
Every organization sets clear objectives that need to be attained at a particular time. Some businesses
still lack in achieving their goals. Whether an organization has one employee or 100, it should be able to
set goals. This target can be achieved by applying smart goals in the company. The SMART goal setting
consists of five prime elements. These five elements are specific, Its
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2. You are an HR Executive at LiveLife Telecon which is a start-up organization founded one year ago.
The organization started with 25 employees a year ago and today has 100 employees across locations.
LiveLife Telecon has commenced with the Graphic Rating Scale method for Performance Appraisal.
Design an Appraisal Form using the Graphic Rating Scale. (10 Marks)
Introduction
The graphic rating scale is a type of method which is used in planning the appraisal method. In this
process, the behaviour and skills necessary for the performance are listed out of every company
employee. This rating method is helpful for employers to rate all their employees. Some of the
employees' characteristics that can be used to place their skills are teamwork, ethics, quality of work,
behavior with other people, and collaboration. The rating is generally done on a scale of 1-5. 1 is given
to the workers who are very poor and are non-existence in the company. 2 is allowed to the average
workers, three is given to good employees, four is for the very good
3. Bharat Logistics is a 5 year old company that caters to logistics solutions for e-commerce companies
like Amazon, etc. Bharat Logistics looks after home delivery of items ordered online by customers on
e-commerce websites. In COVID times, the role of Delivery Executive is crucial.
a. How would you motivate the Delivery Executive during COVID times when safety is a priority? (5
Marks)
Introduction
Corona virus has deeply affected all businesses all across the world. The whole world is dealing with this
deadly virus. Many people have lost their jobs, and many others are facing other problems. All the
business sectors are suffering from losses due to this pandemic. All the restaurants, malls, and
Commercial Banking System & Role of RBI

Dec 2020
1. Banking has taken a 360 degrees turn in period of 50 years starting from nationalization
in 1969 of 14 private sector banks again to privatization of banks in 1990s. Year 2014
resulted in setting of small Payment Banks in different nooks & corners of the country to a
diametrically opposite step of mergers and consolidation of many weak public sector banks
with a few large banks in 2018/19. What has been the economic & financial
compulsions/reasons for such changes in five decades? (10 Marks)
SOLUTION
Introduction
The Indian government has cited many reasons to support its decision to merge many of its
nationalized banks. One of the reasons is after the merger; the combined banks will become
bigger establishments. They will be able to lend more money, which will be conducive to
reviving the slowing economy.
* The Indian Government also believes that credit growth must be increased for achieving the
target of growing the country to ₹ 5 trillion economies within the next five years, i.e., 2025.
Other than this, the government is confident that mergers the merged entities will have
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2. Why banks are shifting gears from fund based lending to non-fund based lending?
Explain different types of fund based and non-fund based lending activities. (10 Marks)
SOLUTION
Introduction
When sanctioned, fund-based credits create an actual outflow of funds from the bank to the
borrower. Non-fund based facilities are those when approved, do not involve bank funds' flow.
Examples of fund-based and non-fund based loans
The typical examples cited as fund-based facilities are cash credit, term loan, overdraft, etc. On
the other side
3. The issue of Non-Performing Assets (NPAs) in the Indian Banking sector has become the
subject of much discussion and scrutiny. The banks capacity to lend has been severely
affected by mounting NPAs, net worth of many banks have eroded and a number of banks
have reported huge losses. In recent years plethora of rules and regulations have come
from different RBI, Government, IMF, BASEL recommendations, etc to keep a tab on
stressed assets and timely resolution.
In light of above statements:
a. Write the major reasons for increase on NPAs since last 10 years (5 Marks)
SOLUTION
Introduction
Borrowers get loans and advances from banks. The categories of loans are based on the
performances of the loans. There are mainly two types of loans: (1st) The Standard Asset, in
which the borrower pays back regularly, and the (2nd) is a non-performing asset (NPA).
NPA
NPAs are such types of advances or loans, where the borrowers stop paying back either principal
or
b. According to you what would be the mitigating factors/solutions for NPA management.
Solution
Introduction
As discussed above, the corporate started underperforming; the borrowers' capacity was
miserably down to pay back to the banks.
Root causes of NPA
* The banks started practicing "ever greening" the loan system. That meant new loans were
Cost & Management Accounting

Dec 2020
1. Excellent Clothing Company is run by MsDilnaz and her son, Burzin. They manufacture
dresses for women and have diversified into the production of masks since April’20 to take
advantage of the huge demand for masks due to the recent COVID-19 impact. Till now the
decisions were taken on an adhoc basis by the promoters. However, given the phenomenal
growth in business, they understand the importance of having formal processes in place.
You were hired as the Management accountant to enable them to formalize the decision-
making process in the company.
Please advise them regarding the significance and components of the following 3 key steps
involved in Decision making process of a company:
a) Planning
b) Directing
c) Controlling (10 Marks)
SOLUTION:
Introduction:
The decision-making process is an essential part of the business organization. The owners and
management of the organization must make accurate and correct decisions. It will ensure that the
business is run effectively and efficiently, thereby generating profits. If the decision is not
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2. Marginal Costing is a key tool used by Managements for Cost-Volume- Profit analysis
enabling comparative assessment of 2 or more products / divisions. However, Absorption
costing is the preferred method of accountants as it is a recognized and accepted practice
for external reporting.
Please describe the differences between Marginal Costing and Absorption costing (Any 5).
(10 Marks)
SOLUTION:
Introduction:
Marginal Costing is a technique to analyze the relationship between volume, cost, and profit. It
increases with the increase in the quantity of production. It advocates the theory of incremental
cost of production. That means with every rise in the amount of production, the cost of
production will increase
3. WRITERS' Company
Writers' Company produces 2 products presently The information related to

manufacturing is given below.
3,00,000,00
WRITERS’ Company Yr 2018-19

Fountain
Pen ball point
Unit 10000 20000
Area occupied (sq feet) 7000 8000
Variable cost - direct 32 25
Fixed cost - direct (per unit) 10 8
Rent – fixed cost per

Month(indirect – common for all products)
The Fixed indirect cost of Rent of Rs 3,00,000/- is to be allocated to both the products
The company was doing this on the "number of units" basis till now.
a. Please compute cost per unit of each product basis the above method.
You have researched and advised Writers' Company to have Activity Based Costing and
have gathered data to support the allocation of the Fixed indirect cost as follows :
Break-up of Indirect Fixed Costs Allocation basis
Rent 3,00,000 Area of

operations
(5 Marks)
Introduction
The traditional method of costing is also known as the conventional method of costing, in other
words. In this method, the fixed costs are assigned or allocated to the product based on the
volume. For example,
Digital Marketing
Dec 2020
1. You run a business of selling traditional benarasi sarees for weddings through a business
social page of yours. Explain which social media page (network) will you use and how you
will let your business transition from the traditional 4P’s to the digital 4C’s in digital space.
(10 Marks)
Introduction:
In recent times social media marketing strategy is beneficial for reaching more customers and
creating more online awareness about our products. For this, we need to follow a proper plan to
know about our goals, target customers, what we are trying to achieve, and our competitors.
Here I am Its
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2. You are a digital marketing manager in a store selling custom mattresses for bed rooms.
Write a Google AdWords Search Campaign for the same. (10 Marks)
Introduction
A digital marketing manager's job is to plan, develop, implement, and manage the whole digital
marketing strategy. A digital marketing manager's responsibility is to guide, manage, and digital
train marketers and other team members of digital marketing. I am working as a digital
marketing
3. KFC (Kentucky fried chicken) the fast food restaurant which specializes in fried chicken
is planning to open its first restaurant in a remote rural area of Jharkhand where dining or
snacking habits are rare amongst families given the socio-cultural dynamics of the place,
though the families have high spending power.
a. Design and explain the value journey canvas for KFC restaurant as a marketing
manager of the place, using digital methods. (5 Marks)
Introduction
KFC is a fast-food restaurant that specializes in fried chicken. Now they are planning to open its
restaurant in Jharkhand's rural area; in this area, dining and snacking habits are rare among the
families. Though
Financial institutions and markets
DEC 2020
Question 1: Non Performing Assets in Indian Banks.
In your view, what can be the possible reasons behind the increasingly high NPAs of the
Indian banks? How far can this be attributed to the conditions prevailing in the Indian
Economy?
Answer
Introduction:
NPA is an acronym that stands for Nonperforming assets. According to the Reserve Bank of India, any
particular loan overdue for more than 90 days with principal and interest is known as Nonperforming
assets. According to the Reserve Bank of India, the NPA list has increased from 6.1% to 6 Its Half
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Question 2:Raising Funds
ABC Fashion Pvt. Ltd. is a leading apparel company in India. They want to expand and modernize their
current business model and thus requires funding to their business. You have been hired as a financial
consultant to ABC Fashion. As a consultant suggest the various methods as to how ABC Fashion Pvt.
Ltd. can raise funds through primary or secondary market for their business.
Answer
Introduction
ABC fashion Pvt. Ltd. is a leading fashion apparel company in India that needs funds to modernise its
business models and expand its brand reach. It can raise funds through primary and secondary
Question 3- Derivative instruments and Commercial Banks
a.Derivative Instruments
“Rahul is an active investor and have invested in mutual fund and fixed deposits. He wantsto diversify
his existing portfolio by investing in derivative instruments but he is not sure about it. Suggest few
derivative instruments to Rahul.
3.b. “Banks are the financial intermediaries that facilitate the flow of funds in
the economy”.
In regard to the above statement discuss some of the functions of commercial

banks?
Answer:
Introduction
A Derivative is a contract agreed between two parties or two or more parties. The derivative's value is
based on an agreed financial asset that acts as security or based upon a set of the asset. The results can
be
Marketing of a Financial Service
Dec 2020
Question 1.
Develop a Service Marketing Mix (using 8 Ps) for an Asset Management Company
(Mutual Fund) of your choice.
Introduction
Bank of America is a multinational company that deals in services related to finances and banking. It is
the American origin public company which has its headquarter in North Carolina Its Half solved
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Question 2.
Sanjay Bhatia (age 30 years) works with a pharmaceutical company and has not yet started to invest
for his retirement. Sanjay is married to Preeti (age 28 years), and they have one son aged two years.
Sanjay wants you to prepare a plan for him to retire the latest by age 55.
Introduction
Retirement planning is done to have a secure retirement. The plan helps you build a financial cushion
that
Question 3.
Raj Shah, aged 36 years, is employed with an MNC. His wife, Pooja, aged 34 years, is also working part
- time. The couple has two children - daughter Rima aged seven years and son Ansh aged four years.
Raj and Pooja require your help to make a few financial decisions. (You can make any assumptions to
build up your case further)
a. Raj and Pooja want to invest in their children's higher education for the long term
(over 12 to 15 years). Develop a plan so that they can accumulate a sufficient education Corpus.
b. Raj wants to take a Life Insurance cover of Rs 1.5 crore. Advise him whether he should go for a ULIP
or term insurance.
Introduction
The child education plan is planning the child's higher education expenses, where the parents choose
the best premium out of the various premiums for his child's better future.Life insurance policy is the
contract with an insurance company, the company provides the lump sum amount for the amount paid
Retail Banking
Dec 2020
1. According to the health recommendations, one of the most effective ways to contain the
current COVID-19 epidemic is to avoid personal contact. In other words restricting
movement of people and increasing the time they spend at home as much as possible. In
line with these indications, most banks in the affected countries have reduced the opening
hours of their branches and they recommend their customers use online banking. Share
your thoughts on how Internet banking is useful to the customers .Also discuss why it has
become more important in the current situation. (10 Marks)
Answer:
INTRODUCTION:
Online Banking: Online banking is a system through which a user can make a financial transaction using
the internet. Internet banking and web banking are two names of online banking. Like the local branch
of a bank, online banking provides services like transfer, deposit, online payments, etc. Every
banking/financial institution has a virtual platform for transactions at mobile apps and desktop apps. A
customer does Its
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2. Discuss the critical importance of the ‘Need for Regulations (both Internal as well as
External)’ in the Banking industry. Analyse any one fraud in the bank which shook the
banking industry. (10 Marks)
Answer:
INTRODUCTION:
Banking regulation: To create market transparency between banks and individuals and companies, the
banking regulation gives banks some restrictions, requirements, and rules which they have to follow. It
regulates the financial market of a country. The most common banking regulation objectives are
reducing systemic risk, avoiding misuse of banks, protecting banking confidentiality, credit allocation,
protecting
3. Starting with the 90s, retails banks have faced several challenges. One of them is how to
efficiently deliver their products and services to the customers. In fact, the most important
challenge of a bank is how to efficiently reach the customer, with the right product or
service, at the right time. Banking industry in the recent times have become very
competitive .Thus, in order to survive in the market distribution management in banks
have to be made robust .In context tp the above discuss the following questions.
a. Highlight the need for banking distribution management in banks? (5 Marks)
Answer:
INTRODUCTION:
Distribution management: Distribution management means watching the producer's goods or services

until the point of sale. In the banking sector, distribution management means checking banking products
and services until they reach the customer. There are different distribution channels which a bank uses
to provide services to
Brand Management
Dec 2020
1. Peter England a formal apparel brand is facing severe competition in the market
because of the new players entered in the market & hence the sales are decreasing. As a
Brand Manager, explain which extension strategy you would suggest to counter
competition. (10 Marks)
Introduction
The strategy of product line extension is an approach towards new products' development for
Peter England's prospects or its existing customers. Extension of a product line means adding
new substances to current products, instead of developing any new product from the start. In this
way, the Its Half solved only

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2. A leading firm in the Fast Moving Consumer Goods sector, found out through
researcher that there is a vast potential in the branded flour (atta) market that could be
tapped. On the basis of this the company decides to enter the market. Discuss the process of
designing the positioning strategy for the product. (10 Marks)
Introduction
Getting into the best differentiation and positioning strategy requires well designing of a process,
the goal of which is designing an identity that can not only confirm the brand or service or
product's value in the mind of customers, it can also explain how and why the offering is better
than the
3. Read the following Case & solve the questions given:
Bharat Motors has been selling the “Konard” brand of passenger cars in India for the last
60 years. Their car has been the leading car market share wise for the last 50 years. But,
for the last 5 years the scenario has changed. Many multinational car companies have
entered the country and introduced highly fuel efficient, user friendly, & high performance
models in the country. The buyers have thus seen the market change from sellers to buyers’
market. Spectacular product characteristics have become the rule of the day. Resultantly
Konard has rapidly and constantly lost the market share. Realizing that the company has
no other alternative, they have tied up with a leading car company of Korea and are now
ready to launch an absolutely new and drastically improved version of the old faithful
Konard.
a. Is the company’s strategy of tie up with Korea car manufacturer and the readiness to
launch a completely newer version of Konard a wise decision? Justify your answer. (5
Marks)
Introduction
In their article in Harvard Business Review, “Competing with Giants: …….. Local Companies
(India being the country here) in Emerging Markets”, Niraj Dawar and Tony Frost asserted that
the barriers of the protectionists fall apart in emerging markets all across the world. Seeing the
advantage, MNCs are rushing towards India to harvest new opportunities and growth
Customer Relationship Management

Dec 2020
1. As a marketing manager of an online delivery application which caters specifically to

grocery, what innovation would you introduce to retain your existing customers and attract
new customers to increase your customers lifetime value during the current COVID-19
pandemic. (10 Marks)
SOLUTION:
Introduction:
Customer retention strategy is a strategy developed by the marketing managers to retain the
existing customers. By devising such a plan, the marketing manager’s eye for customer loyalty
and increased business from the customers. It leads to an increase in profitability.
It is also crucial for a business organization to come up with new and innovative ways to attract
customers. It helps the business to grow, leading to increased demand for their products and
services and increased profitability.
Customers are the king. A business Its Half solved only
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2. Prepare a Caselet for Salesforce India. Look at their CRM practices and solutions they
offer and enlist their competitive advantages vis-à-vis other players in the Indian market.
(10 Marks)
SOLUTION:
Introduction:
Salesforce India is an Indian company offering customer relationship management solutions. It
brings the customers and the company closer. It is a platform where the departments of the
companies are given every detail about the customers. The departments include all departments
like marketing, selling, commerce, etc.
Salesforce India is a leading customer relationship management solution. It creates the best value
in CRM year after years. It is
3. The male grooming market has been expanding rapidly over the last few years in India.
There are umpteen number of brands out there vying for the share of the target audience’s
wallet. Face washes, Beard oils, Styling gels, lip balms, Talcum powders, Cologne soaps,
moisturizers, etc. are some of the male grooming products available in the market. A
multinational FMCG company known for its home and personal care products, is planning
to launch a new brand of ‘anti-pollution face wash’ in Indian markets. The face wash will
be available nationwide and promises to be a mix of herbal ingredients, aloe vera &
charcoal.
a. Devise a customer relationship management strategy based on the segmentation study.

(5 Marks)
SOLUTION:
Introduction:
Market segmentation means the process of dividing or segmenting your target consumers into
specific categories based on some parameters like age, income, location, etc. The companies that
follow market segmentation are in a better position to target their consumers and enjoy the
benefits that come along with their application in the company. Market segmentation is a useful
tool to market the products of the
International Marketing
Dec 2020
1. An Indian company is planning to setup a base in UK. They are confused as to which
management orientation should they follow and what are the nuances of the same. Can you
please guide them on the same? (10 Marks)
SOLUTION:
Introduction:
Whenever a company is trying to set foot in a new country, it should be crystal clear about its
purpose and objectives. Howard V. Perlmutter introduced the EPRG framework to think
effectively about its management orientation in international expansion. It is a very famous
framework which is used and discussed in almost all the business circles.
Concept:
EPRG framework discusses four Its

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2. As a part of the team working on the factors positively and negatively affecting global
marketing specially post Covid, can you please share your thoughts on the driving and
restraining forces affecting Global Marketing? (10 Marks)
SOLUTION:
Introduction:
The world has changed a lot in almost every aspect after the outbreak of the Corona virus. It has
impacted global supply chains, changed consumer behaviour, created a significant health crisis,
and can change international trade patterns. Many countries have experienced a contraction in
their GDPs and considerable unemployment. It has
3. ABC Ltd., an Indian firm dealing with sports goods and sportswear is planning to
venture out into Japan
a. Can you guide them about the cultural parameters that they need to be aware of? (5
Marks)
SOLUTION:
Introduction:
Whenever any company tries to set foot on foreign soil, it must understand the people, culture,
values, etc. because a product is not a tangible item used for some functional purpose but can
evoke emotions. If it cannot evoke suitable emotions, it is bound to fail. Therefore, if an Indian
company is trying to set its foot in Japan, it needs to understand the culture and Japanese people's
values, which will help them decide
Marketing Strategy
Dec 2020
1. Taking apt examples for every stage, explain the evolution of stages of marketing era?
(10 Marks)
Introduction
MARKETING
The science and art of exploring, creating, and delivering value to satisfy a target market's needs
at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures, and quantifies
the size of the identified market and the profit potential. It pinpoints which segments the
company can serve best, and it designs and promotes the appropriate products and services. – Dr.
Philip Its
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2. Tata Group has various business units under it, also called strategic business units.
Study the business units under the tata group and explain the importance of SBU's and the
different levels of strategy.
Introduction
TATA group is an Indian multinational conglomerate company holding company founded in 868
by Jamsetji Tata; the company gained international recognition after purchasing several global
companies.
STRATEGIC BUSINESS UNIT
3. ABC Co. is into manufacturing of Garments for the Indian market.
a. If you are the manager there, what according to you would be the issues that you will
face while making strategic business decisions? (5 Marks)
Introduction
An issue that needs a decision is known as a strategic issue. The strategic issue affects the
decision-making process of any company. This issue requires frequent attention and needs to be
solved as soon a possible. If these issues are not solved, they can severely affect the performance
of the organization. They can hurdle the growth of a business. These issues include resource
management, business management, human resources, strategic management, customer services,
strategic partnership, and product marketing. Today, success depends on a good
Sales Management
Dec 2020
1. Study and prepare the sales management structure of any 2 FMCG Companies of your
choice. (10 Marks)
SOLUTION:
Introduction:

Organizational structure helps a company assign a hierarchy that defines roles, responsibility,
and
supervision. It’s the plan that outlines who reports to whom and who is responsible for what. The
structure of the sales organization is how the sales department carries out the entire sales process.
It may include business development, cold calling, lead generation, incoming sales
callprocessing, etc.
Concept:
Management experts Its Half solved only

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2. You are the territory sales manager of Eureka Forbes water purifiers. You have 3 new
recruits under you. Help them prepare a sales plan. (10 Marks)
SOLUTION:
Introduction:
A sales plan is the forecast for monthly sales expected and how will the same be accomplished. It
includes past sales, knowing your customers, strategies to attract new customers, ways to keep
the customers engaged with the company's product. It's like a traditional business plan but
focuses specifically on your sales strategy. A business plan lays out your goals -- a sales plan
describes how you'll make those
3. ABC Co. is into selling of skincare products. Since it is new, it is aggressively selling its
products to the markets in which it operates. There is a lot of competition in the market
and so the Co. has to continuously come up with different innovative ways in which it can
make its presence felt. The Salesmen are having high sales targets and being pressurized to
perform well. Amidst this, an existing brand has also branched out into the same range of
skincare products and gaining good customer footfall as they are already well known in the
market. ABC Co. is not just losing out on its customer base but also on its sales personnel.
a. Analyze the case and explain what could be the probable reasons for the employees
leaving the organization. (5 Marks)
SOLUTION:
Introduction:
ABC Co. is a new venture in the skincare category. Being new to the market, it aggressively tries
to grow and capture the market share. It means long hours and tight deadlines for the employees.
Some people thrive in this culture while the other may not persist for long. Amidst the
challenging situation, one of the established
Decision Analysis and Modeling
Dec 2020
Question 1
Optimization is one of the objectives inefficient running of the Business. Give examples of
Optimization as used in the industry with proper explanation.
Introduction
In Business, the concept or idea of Optimization plays a very crucial role. Each business entity
tries to achieve Optimization in various ways. It is a popular process of making an organization
much more efficient to manage all its operations and purposes. The systematic method helps in
deciding and handling efficiency and cost-effectiveness. Thus, in this part of the paper, the
business optimization process and analysis will be done with a good example. For certain
resource classes, efficient solution approaches are recommended to minimize full flow problems.
In other cases, heuristic rules are defined, which define how these rules have adequate solutions.
Every business entity performs in Its

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Question 2.
LPP is extensively used in the allocation of scarce resources. Explain the main properties of
LPP.
Introduction
Problems of resource allocation are notoriously challenging in project management. The
development of practical algorithms is, therefore, a real challenge for solving different particular
cases. This paper shows a special case where a specific framework is found in a program. In such
a program, the resource
Question 3.
The game theory was created to investigate severe circumstances, including clashing
premiums. Overall, the game theory is utilized for dynamic under clashing circumstances
where at least one adversary (i.e., players). For instance, chess, poker, and so forth are the
games, which have the qualities of opposition and are played by positive principles. Game
theory gives answers for such games, expecting that every player needs to amplify his
benefits and limit his misfortunes.
a. What is the dominance rule used in Game Theory?
The rule of strength expresses that on the off chance that one methodology of a player rules over
the other system in all conditions, then the later procedure can be disregarded. A system rules
over the other just if it is best over others in all states. The predominance idea is incredibly
valuable for assessing two-person lose-lose situations where a seat point does not exist.
The game theory is a framework or model of the competitive situation amongst people in the
society.
Rule:
1. If all the components of a segment (say ith segment) are more prominent than or equivalent to
the comparing parts of some other factor (display jth detail), at that point, the ith segment is
overwhelmed by the jth fact and can be erased from the grid.
2. On the off chance that all
Service Operations Management
Question 1 Discuss the Role of Service Engineers in ‘Engineering’ Service
Operations. Explain the three techniques used to evaluate service operations
with reference to a Restaurant setup
Introduction
When clients and master groups build a new driving power through overall integrated assistance
adventures, operational engineers seek recent events to strengthen, organize, and handle the new
assistance-based economy's organizational exercises and trends. Service Engineering Introduction
includes the gadgets and knowledge required for an assistive engineer to serve this fundamental new
role.
Concepts and Its

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Question 2: Define and briefly explain the term ‘Service Design’. What are the
various approaches that organizations adopt to implement ‘Service Design’?
Explain with examples for each approach from setups like Banking; Customer
Care; App based services; etc
Introduction
Service design is a process that involves planning and executing that can connect customers with the
service providers to enhance the interactions between them through sustainable solutions and optimal
experiences. To achieve this service status, designers conduct intensive research comprising surveys
along with creative and visual content such as role-plays, storyboards, and vibes that might be delivered
to the customers.
Concepts and Analysis
Service design is a science with the application of art. Service design ensures the value delivery of
products to
Question 3: The consumer durable industry is a good example wherein the
businesses involve both manufacturing as well as service operations. The sold
products are evaluated by the customers and rated highly based on the after
sales ‘service’ that the seller provides. With reference to the consumer
durable industry discuss the following aspects of service operations
a. Discuss the elements that need to be planned in a Service Framework.
b. What are the challenges faced by the Service Managers who manage these
service operations?
Introduction
The association is prepared for success by an exact critical arrangement and unmistakably characterizes
what it resembles at each step. We see a common mix-up that jumps straight into strategic execution
without properly contemplating, conveying, and modifying the ultimate goal of the critical scheme
initially
WAREHOUSE MANAGEMENT
Dec 2020
Question 1
Consider you are working as an assistant consultant for one of the E-commerce company. The
company owns a traditional warehouse for better efficiency, but its competitive performance is
decreasing over some time, as a consultant, advising the organization to redesign the warehouse that
ultimately improves efficiency.
Introduction
Appropriately engineered success bonus compensation will render labor efficiency a significant change
by joining incentive compensation. There are more than 50% of one's warehouse jobs, so start. One
must still make aware that one's productivity is not compensated for or willing to pay in a particular
way.

Invest in Its
Half solved only

December 2020,
1 hour.
Contact no is +91 87-55555-879.
Question 2
Consider above mention scenario (check Q1) and share your opinion as on the below: How an
organization can create a competitive advantage in warehouse management?
Introduction
Warehousing, logistics, and production for years have been mostly invisible to the business. Of course,
senior management understood they had factories, warehouses, and delivery centers, but those who
did not understand what they as a company doing. How else can as companies justify the propensity
towards outsourcing production and delivery to third-party suppliers of logistics (3PL)? The mentality
was
Question 3
XYZ Ltd. is operating a business in the retail sector for the last five years and is now facing challenges
in the storage of products. The management of the organization is thinking of building the first
warehouse in the existing city. The organization has hired you as an assistant intra-warehouse
consultant to make better decisions.
a. Suggest organization various factors while selecting the location of the warehouse.
b. Explain top management of organization regarding important warehouse design criteria.
Introduction
In order to protect the company from several challenges, XYZ Ltd. hires an assistant intra warehouse
consultant for making a better decision. The main responsibilities of intra warehouse consultant are to
protect the warehousing of the company so that XYZ can store their products in a better manner.
a) The finding of the warehouse

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Consumer Behaviour

Internal Assignment Applicable for December 2020 Examination

Be it promoting itself in traditional media through ATL (Above-the-line) or BTL (Below-

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Internal Assignment Applicable for December 2020 Examination

Expected Cash Flows

24 additional payments annually. Your father has current savings of Rs.

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Preference Shares 15%

Equity shares 60%

terms would apply to new securities being issued as follows:

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Concept and Analysis

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Rahul is new junior accountant with Hardwork Mills Private Limited he

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a. Define and Compute Gross Total income (5 Marks)

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1. Kriday is an ambassador at UYC – United Youth Circuit (a UN Recognized Youth

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a. Elaborate on the steps in wage and salary administration. (5 Marks)

Manpower Planning, Recruitment and Selection

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There are some different types of training-

Performance appraisal is a process in which an employee's performance is evaluated and

Performance Management System

 2 goals for the year for a Sales Executive in the company.

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Its Half solved only

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After mail, we will reply you instant or maximum

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In light of above statements:

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Writers' Company produces 2 products presently The information related to

WRITERS’ Company Yr 2018-19

Rent – fixed cost per