Business Plan (Product Feasibility)

Chapter no. Content Page no.

Title Page
Preface
Acknowledgement
Chapter-1 Project at Glance
1. Name of the products and its variants (SKUs)
2. Name of the Owners and their address
3. Total Project Cost
4. Sources of Finance
5. Total Number of Employees
6. USP of Product
7. Size of Business
8. Forms of Business Organization
9. Role and Responsibility of managers
10. Detail of technology
Chapter-2 Technical Analysis
1. Location and Site selection
2. Detail of land
3. List of Machinery and Equipment
4. List of supplier of machine
5. Product Specification
6. Manufacturing Process
7. Flow Chart of Plant Layout
8. Raw material and utilities
9. Administrative requirement
10. Skilled and Unskilled labour requirement and Quality Policy
11. Technical Strength and Weaknesses of Project
Chapter-3 Market Analysis
1. Industry Analysis
2. Future outlook and trend
3. Demand Analysis and Market Forecasting
4. Competition Structure and Competitor’s Analysis
5. Segmentation and Target segment/s
6. Product, Price, Distribution and Promotion strategy
7. Positioning and Branding Strategy
8. Justification for Marketability of Product
Chapter-4 Financial Analysis
1. Assumption
2. Cost Structure and Unit cost
3. Detail regarding Fixed cost and working capital requirements
4. Detail regarding Sales Projection
5. Projected Profit and Loss Account for 10 years
6. Projected Cash Flow Statement for 10 years
7. Projected Balance sheet for 10 years
8. Projected ROI
9. Calculation of Payback Period, Net Present Value, IRR
10. Break even Analysis
11. Risk factors and Financial Justification for viability of project
Chapter-5 Conclusion
Appendix : Partnership Deed, Copy of any Contract etc.