G. H. PATEL P.G.

INSTITUTE OF BUSINESS MANAGEMENT

SARDAR PATEL UNIVERSITY, VALLABH VIDYANAGAR
M.B.A. PROGRAMME, SEMESTER- III
Course Plan – 2020
Faculty: Dr. R. M. Rathod
Subject: New Enterprise Management (PM03CNEM01)
Objective: The main objective of this course is to impart conceptual knowledge and
practical understanding of New Enterprise Management.

Course Content: The course will have class session, presentation, group discussion and
practical assignment of product feasibility report preparation.

The basis book prescribed for this course Entrepreneurship by Robert D. Hisrich,
Michael P. Peters and Dean A. Shepherd, Tata McGraw Hill, sixth special Indian
edition 2010, New Delhi.
Tentative Session plan
Module Contents in Brief No. of
no. sessions
1 The Entrepreneurial Perspective: The Nature and Importance of Entrepreneur, The 6
Entrepreneurial and Entrepreneurial Mind, Corporate Entrepreneurship,
Entrepreneurial Strategy: Generating and Exploiting new entry opportunities
(Chapter- 1 to 3)
2 Creating and Starting the venture: Creativity and Business Idea, Legal Issues for 6
the Entrepreneur, The Business Plan, The Marketing Plan, The Organizational Plan
(Chapter- 4 to 10)
3 Financial the New Venture: Sources of Capital, Information Risk Capital and 6
Venture Capital, The Financial Plan (Chapter 11,12)
4 Managing, Growing and Ending the New Venture: Entrepreneurial Strategy, 6
Strategies for growth and Managing the Implication of Growth, Accessing
Resources for Growth from External Sources, Going Public and Ending the
Venture (Chapter – 13-14)
5 Product Feasibility Report Preparation and Discussion (Super Shampoo Case, 6
Vegetron Limited: A Case Study of Financial Projections and other relevant cases
given in prescribed book.
Teaching Method:
1. Class discussion on concept and issues, case study
2. Preparation of Product Feasibility Report in group

Evaluation:
Weightage

1. Project (Product Feasibility Report) & quiz 30%

2. Mid Semester Examination 30%
3. End Semester Examination 40%

Further Reading:
1. Books based on Biography and life story of entrepreneurs
2. Projects Planning, Analysis, Selection, Financing, Implementation and Review by
Prasanna Chandra, Tata McGraw Hill, Seventh Edition 2009, New Delhi.