GC Women University, Sialkot 1-4

Course Outline: (Social Entrepreneurship)

Instructor Name: Dr. Yasin Munir
Chairperson
Department of Business Administration

Social Entrepreneurship
Course Title
Course Code
Credit Hours 2
Prerequisite Intermediate level
Category General
Introduction to the This course of entrepreneurship has been designed to provide the participants with an overall understanding
course of the concept of entrepreneurship and small business management.
Course Objectives  The course puts a strong emphasis on the development of a real world, workable, implementable
business plan that applies the proper methods, techniques and skills needed for successfully
developing and growing a new venture.
 While some theory will be explored, the major thrust of this course will be to ensure that the primary
product of the course, the Business Plan, and other assignments which have immediate and real world
application.
 This course is about learning of risk and failure and growing from it. It is about learning to forge
one’s ideas into workable business concepts, commit them to paper, and flesh them out into a
reasonable form that can be tested to see if it could stand up to the demands of the market. The
students must write at a top level, argue the potential of their ideas, and convince investors that their
ideas are worth being born in the marketplace.
Learning Outcomes  Develop an idea for a new venture;
 Research its potential and understand the risks associated;
 Undertake marketing, positioning, and customer development;
 Prepare an analysis of the financial requirements and build a financial strategy for the new venture,
including incremental appreciation of the equity base;
 Plan for the execution and management of all the relevant functional areas of new venture including
operations, supply chain, information systems, and human resources etc.
 Identify and prepare legal documents, IP policy, contracts, etc. and
 Develop a comprehensive business plan for their venture.
GC Women University, Sialkot 2-4

Course Contents Topics: Introduction: Entrepreneurship – A perspective, The Internet and E-Commerce, The evolution of
Entrepreneurship, The myths & approaches to entrepreneurship, Comparative analysis entrepreneurship in
other countries, Strategic Objectives, Competitor Analysis etc.

Books and Reading Donald F. Koratko. (2016) Entrepreneurship – Theory Process Practice. 8th Edition
Material (South Western - Cengage Learning)
Assessment Criteria Sessional Mid Term Final Exams Total
25% 35% 40% 100%
No. of Quizzes, Test, Assignment, Presentation and Project
to be decided by the respective instructor depending upon
nature of the subject 35 40 100

* Presentation may be included from 5th semester onward

Recommendations Almost one Assignment will be given for each topic.

For Contact Hours 3 Each lecture of I hour

Recommendations for Learning
Source
Activities
Week Lecture Topic (Book-Chapter No.
(Mention Assignments, Test,
Section No.)
Quizzes and Project)
1 Entrepreneurship and evolving concepts Chp#1
1 2 Entrepreneurship – A perspective
3 Emerging Trends: The Internet and E-Commerce
4 Entrepreneurial opportunities
2 5 The evolution of Entrepreneurship
6 The myths & approaches to entrepreneurship
7 Understanding strategic issues in business plan Chp#2
development Assignment #1/ Quiz #1
3 8 Comparative analysis entrepreneurship in other countries
9 Strategic Objectives
10 Competitor Analysis
11 Understanding strategic issues in business plan
4 development
12 STP Strategies
GC Women University, Sialkot 3-4

13 Marketing Mix Strategies

14 UNDERSTANDING THE ENTREPRENEURIAL PERSPECTIVE IN Chp#3
5 INDIVIDUALS

15 The Entrepreneurial Perspective

16 The Dark side of Entrepreneurship
17 Entrepreneurial Motivation ENTREPRENEURIAL
PERSPECTIVE
6 18 IN ORGANIZATIONS – CORPORATE
ENTREPRENEURSHIP SOCIAL
ENTREPRENEURSHIP AND THE ETHICAL Assignment #2/ Quiz #2
CHALLENGES OF ENTREPRENEURSHIP
19 INNOVATION: THE CREATIVE PURSUIT OF IDEAS Chp#4
Assignment of Term Projects
7 20 Opportunity Identification: The search for New Ideas
to Individual Students
21 Entrepreneurial Imagination and Creativity
22 The role of Creative Thinking
8 23 Arenas in Which People Are Creative
24 Innovation and the Entrepreneur
9 MID TERM
25 The Innovation Process
10 26 PATHWAYS TO ENTREPRENEURIAL VENTURES Chp#5
27 The Pathways to New Ventures for Entrepreneurs
28 Creating New Ventures
11 29 Acquiring an Established Entrepreneurial Venture Discussion on Projects
30 Franchising: The Hybrid
31 LEGAL CHALLENGES FOR ENTREPRENEURIAL VENTURES
32 Legal Challenges for the Entrepreneurial Venture Assignment #3/ Quiz #3
12
33 Intellectual Property Protection: Patents, Copyrights, and
Trademarks
34 Identifying Legal Structures for Entrepreneurial Ventures
13 35 Sole Proprietorships
36 Partnerships
14 37 Corporations
38 Specific Forms of Partnerships and Corporations
GC Women University, Sialkot 4-4

39 SOURCES OF CAPITAL FOR ENTREPRENEURIAL

VENTURES

40 The Entrepreneur’s Search for Capital Submission of Projects

15 41 Debt Versus Equity
42 The Venture Capital Market
43 Informal Risk Capital: “Angel” Financing
16 44 ASSESSMENT OF ENTREPRENEURIAL PLAN Chp#6
45 Why New Ventures Fail
46 Inhibitors to Marketing Research
17 47 Internet Marketing Lecture + Revision
48 Developing the Marketing Concept

18 Final Term