UNIVERSITY OF THE PUNJAB

Gujranwala Campus

Program: BBA Course Title: Entrepreneurship

Instructor: Sumera Asgher Butt Course Code: BBA-404

Course Description:

The aim of this subject is to understand important concepts of entrepreneurship in practical way.
It is hoped that participation in this course will orient them towards thinking and acting more
entrepreneurially and creatively. The major thrust of this course will be to ensure that the
primary product of the course, the business plan, and other assignments will have immediate and
real world application.

Learning Objectives

After studying this course the students should be able:

 To develop an idea for new venture through creative thinking

 To research potential risk associated
 To develop comprehensive business plan for their new venture

Recommended Text Book:

David H. Holt: Entrepreneurship, New Venture Creation, Prentice Hall.

Supplementary Text Book:

Thomas W. Zimmerer and Norman M. Scarborough: Essentials of Entrepreneurship & Small

Business Management

Learning Techniques

 Class room lectuers

 Class Discussions
 Presentations
 Case Studies
 Assignments
 Final project

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 ASSESSMENT

Task Percentage
Assignments & Quizzes 5%
Class participation and discipline 5%
Final project 10%
Mid Tern 35%
Final Tern 40%
Week Topics Cases/Activities
1 Course Introduction
Class Introduction
Defining Entrepreneur, Enterprise, Entrepreneurship - Why
Entrepreneurship –Risks of being an Entrepreneur-
Characteristics of Entrepreneur- Advantages of
Entrepreneurship (to individual and to nation)
2
Self-Evaluation or Article Discussion on Entrepreneurship Are you
entrepreneurial? Self-
assessment Test
Difference between Businessman and Entrepreneur , Types
of Entrepreneurs-
Cultural Diversity of entrepreneurship
Entrepreneurship and economic development
3
Entrepreneurship vs. small Business –
Small business and SMEDA –
Entrepreneurship vs. Intrapreneurship
Benefits of Intrapreneurship
Experiential Exercise:
Discussion (famous Entrepreneurs) what u already know
Case Studies , Motivational videos about Entrepreneur?

4
Inside the Entrepreneurial Mind : from Ideas to Reality – Case : Design thinking
Creativity, Innovation, and innovation at
Barriers to creativity, how to enhance individual as well as Apple
organizational creativity
Quiz Test : case study with
questions to answer

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 The Creative Process, Exercise:
Techniques for improving creative process: brainstorming, Brainstorming and
mind mapping, prototype Mind mapping
Myths about entrepreneurship, Business Life Cycle,
6
Product and Service concepts Case : Win or loose,
play like a champion
How Human Brain Works , Human Brain and
Entrepreneurial thinking, Intellectual Property Rights :
patents, copy right, trade mark
7
Successful entrepreneurs profile presentation

Feasibility analysis : Role of feasibility analysis in

developing business idea
8
Business plan development, business plan writing,
presenting business plan
Assignment: interview
Discussion on original business plan of an idea, Contents of a banker who has
business plan experience in making
loans to small business
9
Mid Term Exams Mid Term Exams

Forms of Business Ownership: sole proprietorship,

Partnership, Company
10
Business Plan : Organizational plan – production plan

Business plan : Marketing plan – Financial plan

11 Final Project presentations

Group 1 Presentation

Group 2 Presentation
12
Entrepreneurship Terms (Basic and General)
Different Articles on Entrepreneurships and Innovation

Group 3 presentation
13
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 Stages of Entrepreneurship Practical examples
from Businesses
Group 4 presentation
14
Women entrepreneurship , discussion on some famous Assignment : Pakistan
Women entrepreneurs and some latest research on Women data
Entrepreneurship
Group 5 Presentation
15
Course Wrap-up & Group 6

Group 7 presentation
16
Group 8 Presentation
Group9 Presentation

Note: Guidelines for Business Plan are available in your recommended text books.

THE BEST WAY TO KNOW HOW IT FEELS TO BE AN ENTREPRENEUR

IS TO BE AN ENTREPRENEUR

Good Luck.

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