Institute of Management Technology Hyderabad

PGDM program
Term – V , AY 2020 - 21
Course Title: Entrepreneurship Development Instructor: Prof Saikat Banerjee
Course Code: GEM 19504 Email: saikatb@imthyderabad.edu.in

Course Description:

The major drivers behind both the growth of the economy and individual satisfaction involve entrepreneurial activities. The
institutional supports such as Start-up India programme, and other incentives also encourage the establishment of
innovative entrepreneurial ventures in India. Specially, in the context of economic recession, and external uncertainty due
to Covid-19, formation of a new company would be the best approach to siege the new opportunities emerging in the
dynamic business environment. However, individuals struggle in their entrepreneurial journey from ideation phase to
commercialization phase. How should an entrepreneur find and evaluate entrepreneurial opportunities and ideas? How
should she/ he prepare a detailed business plan? What are the different government and institutional supports available to
the entrepreneurs in India? How should the new company be formed? In this course, we address these questions utilizing a
practice oriented approach.
 Control your own destiny – beg vs. create awesome jobs
 Attackers vs. Defenders – Attackers make all the money & have all the fun
 Change the world
 Nothing will use your talents more than starting a company!

Course Objective:
 To learn how to identify, organize and build a new enterprise.
 We don’t just study entrepreneurs, we become entrepreneurs.
 To develop an entrepreneurial mindset

Learning goals Learning Outcomes Learning Assessment

The course aims to impart At the end of the course the students should be able to
Functional Proficiency
& Integration
method
The outcomes would be
assessed through
Knowledge
 Examination
 Appreciate the importance of entrepreneurship  Projects
in business context  Case study & Class
 Understand context of entrepreneurial decisions participation
 Understand structure of business organization
and its impact on conducting the business
 Comprehend legal and regulatory structure of
an organisation and its bearing on  Projects
entrepreneurial issues
Skills
 Critically analyze a context of entrepreneurial
decisions through the application of theories
 Make balanced decisions in situations of
opportunities and risks

1
 Analytical and Critical
Thinking Ability
Leadership and
Interpersonal Skills
Communication Skills
Creativity and
Innovation Skills
 Analyze and reflect on real life entrepreneurial
 projects
issues
 Case study & Class
 Tread the fine line between goals,
participation
strategies, and entrepreneurial decisions
 Analyze the decisions to start a ne venture
 Develop the leadership and networking skills  Projects
needed to start a new venture
 Articulate orally in a crisp and concise manner  Group Project
presentation
 Class participation
 Demonstrate innovative ways to resolve creative  Projects
problems and apply theoretical and practical tools
to deal with them

Evaluation:

No. Parameter Learning Goals Weightage

assessed
1 Group Projects 1, 2, 3, 6 20
2 Class participation/assignments 1,2,4 10
3 Quizzes/ Midterm 1,2 30
4 Comprehensive Examination 1,2 40
Total 100

Course Pedagogy:
This course will extensively engage case analysis, simulation and exercises to understand the concepts. Students will
undertake group projects to learn and assimilate various learnings.The course will require extensive class discussion.

Course Requirement:
The course requires extensive reading of cases, articles, and books. The course requires peer discussion of concepts and
cases. 

Text Book :

Ahmad, Bhatt, Actpn (2020) Entrepreneurship in Developing and Emerging Economies

.
Session Plan:

Chapter Sessi
Key Concepts Introduced Session plan/ Cases/ Reading Material Evaluation
Title on
Part I – Entrepreneurial Attributes
Introduction The definition of 1 Understanding the meaning of Lecture and
to Entrepreneurship Entrepreneurship Discussion
Entrepreneur
ship
Entrepreneur Entrepreneurial Attributes of 2 Linking the concepts of Vision, Goal, Class
& team individuals and teams strategy, and entrepreneurship Participation
3 Entrepreneurial attributes Class
Chapter1: An Introduction to Enterprise and Participation
Entrepreneurship
Case: Robin Chase and Zipcar
4 Entrepreneurial Teams Class
Reading: Bhide,A. The Question Every Participation
2
 Entrepreneur Must Ask (1996). HBR Nov-
Dec
Reading: Sarasvathy, S., What makes
entrepreneurs entrepreneurial?
Case: Robin Chase and Zipcar
Part 2- Gap, Opportunity, and Idea
Creativity, Creativity Lab 5 Interactive In-class Exercises on Creativity Class
Opportunity, Techniques Participation
& Idea Chapter 2: Practising Creativity
Opportunity identification, & 6 Opportunity Identification, and Idea Class
idea generation Generation Participation
Case: Facebook: Using Consumer Led
Technological Innovations to Beat the Odds
Part 3- Entrepreneurial Business Plan
Business Introduction to Business 7 Business Model Canvas: Online Business Class
Plan Model Model creation Participation
Case: Business Plan for Room for Dessert
HBS Case 9-899-008 (2013)

Entrepreneurship Lab 8 Online Real-time Simulation Game – Group Class

Activity Participation
Analysing Demand 9 Customer Segment, Customer Relationship, Class
Value Propositions Participation
Chapter 5: Customer Research
Chapter 7: Designing New Value
Proposition
Managing Finance 10 Estimating financial needs of a new venture, Class
and Sources of Finance Participation
Chapter 11: Entrepreneurial Finance
Designing Your Business 11 Business Plan Group Presentation Part 1 Presentation
Plan and Discussion
12 Guest Lecture Class
Participation
Part-4 Special Types of Business Models, and Critical Success Factors
Types of Types of Business Models 13 Different Types of Business Models Class
Business Participation
Models, & Critical Success Factors 14 Understanding Critical Success Factors Class
Critical Participation
Success
Factors
Business Models 15 Business Plan Group Presentation Part 2 Presentation
and Discussion

Part-5 The Entrepreneurial Context

Entrepreneur Laws, & Policies 16 Major Laws and Policies Governing Class
ship & Entrepreneurial Firms Participation
Context

Incubators, & Schemes 17 Incubators, Technology based incubators, Class

and various schemes Participation

Corporate Entrepreneurship 18 Entrepreneurship in large Firms Class

Reading: Blank, S. Why the Lean Start-Up Participation
Changes Everything (2013), HBR May
Case: APPLE Watch: Setting the Next

3
 Consumer Lifestyle Trend
Combining Entrepreneurship 19 Entrepreneurship or an entrepreneurial Class
& Life career? Participation
Reading: Stevenson, H.H. & Spence,S.M.
(2009) Identifying and Exploiting the Right
Entrepreneurial Opportunity...For You. HBS
9-808-043
Reading: Shekar,D. With Team Play, Tewari
Aims for Basket at InMobi. The Economic
Times
Conclusion Integration 20 Integrating various aspects of Class
entrepreneurship Participation

Assessment and Feedback

Group Project – 20 marks:

This is a group project aimed at testing the students’ understanding of business plan creation. Various components of
business plan need to be prepared in detail.

This group project consists of two stages of evaluation consisting of 10 marks each stage. At the first stage the groups need
to choose an entrepreneurial Gap, Opportunity, and Idea. They need to make the presentation for seven minutes in the class
on their brief business plan. (10 marks)

In the second stage of the project, each group will prepare the detailed business plan. Incorporation of demand analysis
using real collected data, or prediction of operational costs using real data will be appreciated. The final business plan will
be of such quality that it can be submitted for external funding or business plan competition. The group will make
presentation comparing the component of business plan for seven minutes. Students are also required prepare an elevator
speech video (30 to 60 seconds duration) for the potential investors. (10 marks).

Class Participation/ Assignment – (10 Marks)

Follow the class participation rubric given at the bottom of this course hand-out. We will discuss cases, other reading
materials including prescribed articles and textbook chapters in class for which class participation will be evaluated. A
written assignment on the case analysis may also be given to assess students’ understanding.

Quizzes/ Midterm (QUIZ) – 30 Marks:

There will be a midterm test (Quiz) consisting of 20 marks. midterm test (Quiz) will be conducted after 10 th session.

Final Examination - 40 Marks:

There will be a final examination consisting of 40 marks. Final Examination will be conducted after 20 th session.

Rubrics for Class Participation

Criteria Level 1 Level 2 Level 3 Level 4

4
 Marks 0-4 5-- 6 7-- 8 9--10

1 Quality of comments Comments are Comments are Comments mostly Regularly contributes to the
(Preparedness, Uninformative, sometimes insightful & discussion by raising thoughtful
understanding of issues lacking in Constructive with constructive; mostly questions, analyzing relevant
and analytical abilities) appropriate occasional signs of uses appropriate issues, building on others’ ideas,
terminology Heavy insight. Student does terminology. synthesizing across readings &
reliance on opinion not Occasionally discussions, expanding the class’
Lack ability to think use appropriate comments are too perspective, & appropriately
analytically terminology; general or not relevant challenging assumptions &
comments to the discussion. perspectives
not always relevant
to
the discussion
2 Communication Unable to articulate Ineffective Is able to convey the Able to articulate ideas and
clearly, uses articulation, use some message, but thoughts clearly in crisp &
lengthy, distracting filler occasionally unable to concise manner
confounding words gestures; be concise
sentence, audience Clear word choices and
has difficulty arguments
understanding what
was communicated
3 Engagement (Active Does not listen to Student is often Student is mostly Student listens attentively
Listening Skills) others; inattentive & needs attentive when others when others present
talks while others reminder of focus of present ideas, materials, perspectives,
speak or does not class. materials, as indicated as indicated by comments
pay Occasionally makes by comments that that build on others’
attention while disruptive comments reflect & build on remarks, i.e., student
others while others are others’ remarks. hears’ what others say
speak; detracts from speaking Occasionally needs & contributes to the dialogue.
discussion; sleeps, encouragement or
etc. reminder