Department of Management Sciences

Imperial College of Business Studies

Course Title: Entrepreneurship

Credit Hour: 03
Batch: Morning
Semester:

COURSE DESCRIPTION
With more than half of the new jobs created in the world economy coming from small businesses,
the particular problems and experiences encountered in starting and developing new enterprises are
clearly worth studying. Using case studies, lectures and visits from local entrepreneurs, students
will develop an appreciation of the challenges and rewards that come from starting a small
business.
With a special focus on social entrepreneurship, the purpose of this course is to explore the
dimensions of new venture creation and growth, and to foster innovation and new business
formations in independent and corporate settings. We will be concerned with content and process
questions as well as with formulation and implementation issues that relate to conceptualizing,
developing and managing successful new ventures.
In this course, a new venture is defined as a start-up business with a high growth potential that
distinguishes itself from existing companies through innovation - for example, through an
innovative product or service, an innovative production process, a new business model, or a new
market. You are expected to “stretch yourself” and identify currently unmet or inefficiently met
customer needs that your start-up addresses. Your business concept should require careful
analysis and definition of, among other things, customer needs, product and service offerings,
markets and strategy, marketing, operations, financials and financing. In addition, your new
venture should have the potential for wealth creation beyond a “normal” salary for its founders.
A cornerstone of the course is the development, by a group, of a detailed business plan examining
the finance, marketing, production, logistic and strategic implications of starting a potential new
business. Ideally, this course is designed for the individual who has a business idea but has not yet
had the time or direction to see if there is a true business opportunity behind the idea.

LEARNING OUTCOMES

Sr Course Learning Objectives Link with Program Learning

# Objectives
1 Understand the entrepreneurial mindset  To inculcate business knowledge and
and how best to work with analytical skills in graduates to think
entrepreneurs decisively in order to develop
2 Personally assess their potential for innovative solutions to problems in a
becoming entrepreneurs business environment
 To steer an organization through the
3 To develop the ability to recognize an
 opportunity and convert that difficult and turbulent global
opportunity into a viable business idea environment and enable the
4 Better weigh the risks and rewards of development of an implementable
starting a new business venture business plan
 To develop practical knowledge and
5 Write, critique, and refine a business
plan contemporary professional capabilities

6 Understand the issues related to growth

of a new venture

EVALUATION CRITERIA
 Mid Term 30%
 Final Term 40%
 Attendance 10%
 Quiz & Assignment 05%
 Project & Presentation 15%

ATTENDANCE POLICY
 Students should maintain 80% attendance to qualify for final term examination.

RECOMMENDED BOOKS & SUPPLEMENTARY READINGS

 Entrepreneurship -- Robert D. Hisrich, Michael P. Peters McGraw-Hill Higher
Education. Latest Edition.
 Entrepreneurship – Successfully Launching New Ventures, Bruce R. Barringer and
R. Duane Ireland Latest Edition, Pearson

SUPPLEMENTARY MATERIAL
 Entrepreneurship – Theory, Process, Practice, by Donald F. Kuratko, Latest
Edition, Cengage Learning

REFERENCE MATERIAL
 Internet
 Harvard Business Review (HBR)
 Pakistan and Gulf Economist (PAGE)
 Mckinsey Quarterly (www.mckinsey.com)
 Knowledge Wharton (www.knowledgewharton.com)
 Economic Survey of Pakistan

PROJECT DETAILS
The project details will be discussed in the class.
LECTURE PLAN

Week Topics Activity

1 Introduction to Entrepreneurship
 Understanding the concept of entrepreneurship, its Class
importance and process Participation
 Corporate entrepreneurship
 Social entrepreneurship
2 Recognizing Opportunities and Generating Ideas
 Difference between idea & opportunity, and creativity & Class
innovation Participation
 Steps involved in creative process
3 Feasibility Analysis
 Feasibility analysis and its importance Quiz
 Components of feasibility analysis
4 Writing a Business Plan
 Different types of business plan Discussion on
 Components and structure of business plan Final Project
5 Industry and Competitor Analysis
 Industry and competitive analysis models Class
Participation
6 Developing an Effective Business Model
 Components of business model Class
 Business model innovation Participation
7 Ethical and Legal Foundations
 Ethical and legal considerations of starting new ventures Class
Participation
COURSE REVISION & MID TERM EXAM
9 Assessment of New Venture’s Financial Strength and Viability
 Projected financial statements Class
 Application of ratio analysis to determine the financial Participation
viability of the project
10 Building a New Venture Team
 HR issues related to new venture Class
Participation
11 Getting Financing or Funding
 Sources of funding Class
Participation
12 Unique Marketing Issues
 Application of STP framework 2nd Quiz
 Designing the marketing strategy of a new venture
13 The Importance of Intellectual Property
 Issues related to intellectual property rights Final Project
Discussion
14 Preparing for and Evaluating the Challenges of Growth
 Issues related to growth of small venture Final Project
Discussion
15 Final Project Presentations Final Project
Presentations
COURSE REVISION & FINAL TERM EXAM

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