COURSE OUTLINE ENTREPRENEURSHIP & VENTURE INITIATION

PROGRAM:
PASCA SARJANA, Jurusan Marketing
Course Code: Course Title:
BSAD624 ENTREPRENEURSHIP & VENTURE INITIATION
Description:
This course is designed to guide students to the process of successfully launching and growing an
entrepreneurial venture, including planning, raising capital, ethical, raising capital, managing
employees, and marketing products and services. The concept of creativity, innovation and
opportunity analysis are discussed.

Credit Weight Pre-Requisite(s) Delivery Format:

3 Open to all majors including Formal lectures, small group
Marketing and Fundamental of and class discussion, field
business finance. trip/guest speaker,role play,
powerpoint and video
presentation.
Required Text(s):
Bruce R. Barringer& R. Duane Ireland. Entrepreneurship: Successfully Launching New Ventures.
Prentice Hall, USA.
Additional Resources:
Thomas W. Zimmerer & Norman M. Scarborough (2008). Essentials of Entrepreneurship. Prentice
Hall, USA.

Approved by:

Title: Date:
__________________________________________________________________________________
Course Title:ENTREPRENEURSHIP & VENTURE INITIATION
__________________________________________________________________________________

PROGRAM:PASCA SARJANA, JURUSAN MARKETING

COURSE LEARNING OUTCOMES:

On completion of this course, the student will be able to:

1. Explain entrepreneurship , characteristics to become successful entrepreneurs.

2. Identify opportunities and generating ideas to start a new firm.
3. Explain the purpose of an industry analysis, competitor analysis and barrier to entry before
entering an industry.
4. Describe how to create a strong ethical culture at the time of launchingfor new venture.
5. Explain the purpose of financial management of a firm, and how financial ratios are used to
analyze, interpret a firm’s financial statement in an effort to increase its financial strength
and earn the highest rate of return.
6. Identify sources of financing available for entrepreneurial ventures during their early life.
7. Identify the elements of a new venture team, personal attributes that contribute greatly to a
new venture’s success.
8. Explain market segmentation, and selecting a target market by geography, demographic,
psychographic and behavioral variables.
9. Explain franchising and how it differs from other forms of business ownership for growing a
business.

On completion of this course, the student will demonstrate competencies in:

1. Personal organization, time management, resource management and responsibility through

course attendance, participation and meeting established deadlines.
2. Adaptability and learning, problem solving, reading, writing skills in effectively handling
course assignments, case studies and tests.
3. Team work, interpersonal skills, speaking, listening, leadership and assertiveness and conflict
resolution through active participation in discussions, group assignments.
4. Research using a variety of media including websites, decision making, critical thinking in
applying legal concepts, laws, theories, systems and tools in generating alternative solution
of case studies and other assignments
5. Communicating through evolving media utilizing e-mail, internet with the course professor
and research sources in completing assignments.
COURSE SCHEDULE:

WEEK TOPIC CHAPTER/REFERENCE

1  Introduction to Entrepreneurship
 Case Text chapter 1
2  Recognizing opportunities and generating ideas Text chapter 2
 Case
3  Industry and competitor analysis Text chapter 5
4  Assessing a new venture’s financial strength and
viability Text chapter 8
5  Business Canvas Model Presentation
6  Business Canvas Model Presentation
7  Business Canvas Model Presentation
8 MID-TERM TEST
9  Building a new venture team
 Case Text chapter 9
10  Getting financing or funding
 Case Text chapter 10
11  Unique marketing issues Text chapter 11
12  The importance of intellectual property Text chapter 12
13  Franchising Text chapter 15
14  Business Plan Presentation
15  Business Plan Presentation
16  Business Plan Presentation
17 FINAL EXAM

ONLINE ACTIVITIES:

 Internet access for research and data gathering

 Word-processing, and document assembly
 Email access and communications with the course professor

EVALUATION OF STUDENTS (WITH WEIGHTINGS):

Student will be evaluated on this course through:

Mid-term examination 25%
Media research, participation and presentation 20%
Class attendance 10%
Business Plan 20%
Final examination 25%
Total 100%

GRADE
A 91-100 B+ 82-84
A- 85-90 B 78-81
PARTICIPATION
Couse participation is vitally important and may include in class discussion, participatory exercises,
presentations, library research, and others as required.

POLICIES AND PROCEDURES

Academic dishonesty is prohibited. Penalties for academic dishonesty include academic sanctions,
such as failing, or reduced grades, and/or disciplinary sanctions, including suspension or expulsion.