Title of the Presentation:

BA (Hons) Global Business and Entrepreneurship

(Foundation year)

Global Business School

Module Name: Entrepreneurial People and Process

Academic Year 2023-2024

Full Name:

Student ID:

Date of Submission:
 Outlines of Presentation

Introduction
Definition of Entrepreneurship
9-steps model and its application
Discussion of case study video
Learning reflections
References
 Definition of Entrepreneurship

• Definition from the literature- Cite Sources (Please consider core textbooks
from Module Handbook and recent published journal articles on
entrepreneurship)

• Your own personal definition and why do you believe it to be so?

 Explanation of 9-steps model

Explain the 9-steps model in your own words and provide examples of your
learning-what are the skills do you need to have in each stage

Notes: Students must articulate the 9-steps model, developed by Dr. Bozward and Dr. Draycott in
2017, in their own words. They should explain the skills necessary for each step to foster their future
entrepreneurship and substantiate their understanding with examples to demonstrate their learning
 Stages in the Entrepreneurial Process
Stage 1 Stage 3 Stage 4
Stage 2 Stage 5
Discovery Modelling Startup Existence Survival
Build scalable, Gain enough customers Viable entity in terms of
Opportunity Create the business business focused on to create a profitable cash flow and resources
recognition, creation model business and establish
and evaluation distinct customers
production

Stage 6 Stage 7 Stage 8 Stage 9

Success Adaptation Independence Exit
Options to exit or Rapid change, must An exit to make a
In relation to size, finances,
take a dividend secure the required substantial profit
market share and
finances to develop managerial talent

9 Stages of Enterprise Creation (Bozward & Draycott, 2017)

 Guidelines for Video 1/Video 2/Video 3

Discussion on the case study video, which of the 9-stages is the person at? What do they
need to do to move to the next stage? Explain your reasons.
What have you learnt from the video?

Notes:
 Students are tasked with discussing a case study video, focusing on aspects such as the brief background the business,
customers’ demographic profile, the business's strengths, marketing strategies employed, Unique Selling Points (USP),
customer service approach, and pricing strategy.
 students are required to apply the 9-steps model to the entrepreneurs featured in the case study. This involves identifying which
stage of the 9-steps model of entrepreneur is currently at, discussing what they need to progress to the next stage, and
providing reasoning for this progression. Furthermore, students should reflect on their own business (or a hypothetical future
business if they do not currently own one), relating it to each stage of the 9-steps model. They should also identify the skills
they have acquired from this module and the skills they need for each stage to enrich their future entrepreneurial journey as
learning reflections-
 Learning Reflections
Learning from M4 module, knowledge on 9-steps model, and learning
from the case study video and how this will inform your entrepreneurial
practice.
 Conclusion
A brief summary of the presentation
 References
• Bozward, D., & Draycott, M. R., (2017). Developing a staged competency-based approach to enterprise creation.
In Proceedings of the International Conference for Entrepreneurship, Innovation and Regional Development.
ICEIRD.

• Add 3-4 more references and make sure you have first used them as an intext citation- either integral or non-
integral intext citation.

• You can read some articles from the reference list produced by David and Draycott in 2017.

• The following books can be considered

● Neck, H.M., Neck, C.P., and Murray, E.L. (2021). Entrepreneurship: The practice and mindset.
Sage Publications.

● Nilsson, N., (2021) The Entrepreneurial Process: Seeing and Seizing Opportunities. Routledge.