LEARNING ACTIVITY SHEET

ENTREPRENEURSHIP
FIRST QUARTER
Background Information for Learners

Entrepreneurship is a practice and a process that results in one's creativity, innovation and
enterprise development and growth. It refers to an individual’s ability to turn ideas into action by
involving and engaging in socially-useful wealth creation through innovative thinking and
application to meet consumer needs using one’s own labor, time, and ideas. Engaging in
entrepreneurship shifts people from being “job seekers” to “job creators”, which is critical in
countries that have high levels of unemployment. It requires a lot of creativity which is the driving
force behind innovation. “Entrepreneurship is the process of discovering new ways of combining
resources.”(Russell S. Sobel, 2002)

Learning Competency
Discuss the relevance of the course. (Quarter 1, Week 1)

Activity 1. Based from Sobel's point of view, combine the following items listed
in column A to items from column B the resulting word will be placed in column
C.

Column A Column B Column C

cotton candy
fruit juice
peso internet
mineral water
banana que

Note: Practice personal hygiene protocol at all times. 1

 2. Read the selection and try to answer the questions there after.

“Great things start from small beginnings.” This is probably one of the best catchphrases
to portray the victorious journey of self-made billionaire Lucio C. Tan, who once worked as
a janitor to put himself through college. As an individual fueled by passion, hard work, and
perseverance, Mr. Tan has become one of the country’s richest men, with business
interests spanning from banking, airline, liquor, tobacco, real estate, and education,
among others.

The now 85-year-old business tycoon was born in the province of Fujian in China whose
family moved to the Philippines in hope of better fortune when he was still young. As the
eldest among his siblings, the young Mr. Tan grew up with a heavy responsibility on his
shoulders to help provide for his family. He worked his way through college studying
Chemical Engineering at Far Eastern University in Manila and started taking on different
works to earn a living.

In one of his early jobs, Mr. Tan worked as a janitor in a cigarette factory. As the owner
saw his hard work, he was promoted as a tobacco cook, creating and regulating the product
mix, and assigned as a tobacco leaf dealer thereafter.

Using all the knowledge and experiences he acquired from his previous jobs, Mr. Tan in
1966 opened his own cigarette company named Fortune Tobacco. It became successful and
was able to expand in the following years. In a span of just nearly 15 years, the company
turned to be the largest cigarette manufacturer in the country.

At present, aside from being the chairman and chief executive officer of the LT Group, Mr.
Tan serves as the chairman of the Philippine Airlines, Inc.; Asia Brewery, Inc.; Eton
Properties Philippines, Inc.; MacroAsia Corp.; Fortune Tobacco Corp.; PMFTC Inc.;
Grandspan Development Corp.; Himmel Industries, Inc.; Lucky Travel Corp.; PAL
Holdings, Inc.; Air Philippines Corporation; Tanduay Distillers, Inc.; The Charter House,
Inc.; AlliedBankers Insurance Corp.; Absolut Distillers, Inc.; Progressive Farms, Inc.;
Foremost Farms, Inc.; and Basic Holdings Corp. He also sits as a director of the Philippine
National Bank.

Questions:
1. What were the challenges faced by Mr. Lucio Tan?

2. What are some of his achievements?

3. What made Mr. Lucio Tan successful?

4. If you were Mr. Tan, do you think you will be able to hurdle all the
challenges he had in the field of entrepreneurship during his younger
years? Why?

Note: Practice personal hygiene protocol at all times. 2

 Activity 2. Look at the pictures below, study the items illustrated.
Discuss the advantages of being an entrepreneur.

Activity 2

Directions: 1. Analyze the selection carefully and give your insights thereafter.
2. List down at least five (5) probable solutions to uplift the
economic standing of the man in the selection, cite to come up
with each solution.

A man sells fish balls along the street in a nearby university for almost twenty years
now. He had been using the same food cart where he uses the same utensils, the same fish ball
and sauce is still his main product and uses the same strategy in selling his products. His life
and lifestyle never changed, wakes up as early as four o’clock early in the morning and goes
home late in the evening.
Though his perseverance is very much unquestionable he is having a hard time
uplifting his life.

Activity 4
1. Make a list of entrepreneurial activities in your own community.
2. Observe if there are new and innovative products or services being offered.
3. Interview at least three entrepreneurs that has been in the business for
years.
4. How did these entrepreneurial activities evolved from their time of
operation?

Note: Practice personal hygiene protocol at all times. 3

 Reflection

I learned that

LEARNING ACTIVITY SHEET

Background Information for Learners

Entrepreneurs start new businesses and take on the risks and rewards of being
an owner. This is the ultimate career in capitalism - putting your idea to work in a
competitive economy. Some new ventures generate enormous wealth for the
entrepreneur. However, the job of entrepreneur is not for everyone. You need to be
hard-working, smart, creative, willing to take risks and get along well with people.
You need to have the heart, motivation and drive in order to succeed.

Entrepreneurs have many personalities. A number never finished college. Some

are fiery revolutionaries. Some are gentle souls with a good idea. Some are driven but
difficult. Some have grown-up in the most difficult circumstances imaginable -
emerging with enormous determination to strive for greatness. Others are pleasant,
personable and compassionate renegades. Generally, there will be a life event, key
motivator or a source of inspiration that causes a person to strike out on his own
rather than work inside a larger company. Sometimes it is cubicle fatigue or, worse,
getting fired. Other times it is an "aha moment" where an insight or innovation into
how an industry or business could be done differently arises. Sometimes it's a bad
boss.

The possibilities in entrepreneurship are endless. The rewards can be high and
so are the risks, too. But, if you have the drive, creativity and the desire to be your own
boss, this career is meant very well for you.

Learning Competency
Explore job opportunities for Entrepreneurship as a career. (Week 2)
Activity 1

Tan was born to Chinese immigrant parents

from Fujian. He attended high school at Chiang Kai
Shek College and graduated from the University of
Santo Tomas with a degree in chemical engineering.
Tan had initially planned an ice cream parlor when he
founded Jollibee, then added dishes such as
hamburgers, french fries, and fried chicken.

TONY TAN CAKTIONG

Jollibee

Note: Practice personal hygiene protocol at all times. 4

 Eduardo M. Cojuangco, Jr. is the Chairman of the Board
and Chief Executive Officer of the Company, a position he has held
since July 7, 1998. He is also the Chairman of the Executive
Committee of the Company. He also holds the following positions in
other publicly listed companies: Chairman of the Board and Chief
Executive Officer of Ginebra San Miguel Inc.; and Chairman of the
Board of San Miguel Food and Beverage, Inc. and Petron
Corporation.

EDUARDO COJUANGCO JR. San Miguel Corporation

At age 12, he and his family moved to the Philippines,

where his father set up a shop that sold various household items.
At his father's store, Sy helped his father sell rice, sardines and
other merchandise. Following World War II, the store got
obliterated along with the rest of Manila. His family decided to
return to China, but Sy stayed in the Philippines where he
completed his secondary education at an institution now known as
the Chiang Kai Shek College and earned his Associate of Arts
degree in commercial studies at Far Eastern University in 1950.
While studying in school, he also learned how to speak in English
Henry Tan Chi Sieng Sy Sr.
and Filipino.[

ShoeMart

Directions
1. Study the set-up of the following entrepreneurs with their ventures and how they
excel in their chosen career.
2. You can use the following guide questions to study each entrepreneur.
a. What is the educational background of the entrepreneur?
b. Is the line of entrepreneurial activity congruent to the educational background
or skill of the entrepreneur? Why or Why not?
c. What are the common traits of the entrepreneurs?
d. Are the necessary skills in their chosen business learned or acquired? Explain.
e. Do they employ others in their business? Expand your answer.

Activity 2
Study the traits of an entrepreneur listed in the table below and
honestly rate yourself from a scale of one to five, 1 being the lowest and 5
being the highest. Place a check mark for your desired rating.
Total points will tell you if you got what it takes to be an entrepreneur (Higher
points will have greater chances in the future career).

TRAITS RATING
1 2 3 4 5
Opportunity-seeking
Persevering

Note: Practice personal hygiene protocol at all times. 5

 Risk Taking
Demanding for efficiency and quality
Information-seeking
Goal Setting
Planning
Persuasion and networking
Building self-confidence
Listening to others
Demonstrating leadership
TOTAL POINTS

Analysis
Result Interpretation
Score Meaning
< 28 pts Limited entrepreneurial qualities at the moment. It does not mean you
are not meant to be a businessperson. It only means that you should
spend more time preparing yourself to handle any problems you might
face once you start a business.

Between Average - there are gaps that need to be filled or improved upon.
29– 42 You might consider upgrading your knowledge or skills. Consider
taking
some courses.
>42 Good entrepreneur - keep it up and continue to develop.

Activity 3
“Business ideas are not business opportunities...unless they solve problems.”
1. Make a reflection of the statement above.
2. Search for the following persons in the internet. What did they solve?
3. In your own community, identify a problem that you think you can offer a solution.

Note: Practice personal hygiene protocol at all times.

6
 Rubric for Scoring
RUBRICS FOR THE ACTIVITY
APPRENTICE BASIC LEARNED EXEMPLARY
No Concept of Little concept of Concept of Concept of business is
business. Lack of business. Lack of business is maintained. Necessary
necessary necessary maintained. information presented.
information. Ideas information. Ideas Necessary are Ideas are sufficiently
unorganized. are not sufficiently information organized and
Needs more time organized. Needs presented. Ideas to communicated clearly
learn the a little time to are sufficiently concept. and concisely.
learn the concept. organized and 91 to 100 pts.
Less than 75 pts.
communicated.
75 to 82 pts.
83 to 90 pts.

Reflection

1. I learned that

LEARNING ACTIVITY SHEET

Recognize a Potential Market

Background Information for Learner

As an entrepreneur, several factors should be given closer focus in order to operate a

business smoothly and productive. In running a business, is a task wherein you as an
entrepreneur, should be able to develop strong self-confidence and consider yourself as risks taker.
In business, there are times that the supply and demand are imbalance especially at this time
that the world is under pandemic due to the unpredictable COVID 19. Commodities are
insufficient thus resulting to price increase which affect seriously the life status of every Filipinos.
Since the world is fighting the unseen, everything in the business venture are put in unfavorable
situation which in the end may cause bankruptcy. Market analysis is one of the most important
thing to consider when engaging into business. It is the process of gathering information about a
market within an industry. Your analysis studies the dynamics of a market and what makes
potential customers tick. Keep in mind that typically the risks associated with growth
opportunities increase as you move away from the products and markets you know into products
and markets that are new to you. Costs for researching and developing new products and
researching and penetrating new markets will also increase

OPPORTUNITY RECOGNITION
Opportunity is a situation or occasion that makes it possible to do something that you
want to do. It is an exploitable set of circumstances with uncertain outcome requiring a
commitment or resources and involving exposure to risk.

S1. OPPORTUNITY SEEKING

• Entrepreneurs are innovative opportunity seekers. They have endless curiosity
to discover new or different ideas and see whether these ideas will work in the market place.
• Entrepreneurs create value by introducing new products or services or finding
better way of making them

Note: Practice personal hygiene protocol at all times.

7
 • These may include innovation in terms of product designs or addition of a new
product features to existing ones
• They may also tinker on improving their operational capability by employing
new technologies that will bring them greater efficiency and better economics
S2. OPPORTUNITY SCREENING
• Opportunity Screening is the process of cautiously selecting the best
opportunity. It is perhaps the most rigorous and yet, most important part of an opportunity –
driven entrepreneurship. It takes a lot of time, effort, and knowledge to discern which among the
potential opportunities uncovered would be the one worth investing on or at least narrowing down
the list to the few promising ones.

Learning Competencies with code

Recognize a potential market
• Analyze the market need
• Determine the possible product/s or service/s that will meet the need;`
• Screen the proposed solution/s based on viability, profitability, and customer
requirements
Week 3-6 TLE_ICTAN11/12PC-Ia-1

Activity 1 Product List. Enumerate at least 5 products and services offered in your
market place according to its importance to the community. Write your answer in
the table provided below (1 as the most important and 5 as the least important)

Products Services
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.

Activity 2. Getting to know the market. Answer then following questions. Write your
answer on the space provided after each question.
1. Who are my potential customers?

2. What are my customers’ shopping and buying habits?

3. How large is my target market?

4. How much are potential customers willing to spend?

5. Who are my competitors?

6. What are my competitors’ strengths and weaknesses?

Note: Practice personal hygiene protocol at all times. 8

Activity 3 Opportunity Spotting and Assessment. Do an opportunity spotting and assessment
activity in your own locality or barangay. Identify the potential opportunities from the given
opportunity source. If there is no opportunity in a particular source, indicate none. You may also
repeat other opportunity sources.
Follow the given example.

Opportunity source Findings Potential product or

service
Demographics The number of college students Cellphone/Load
at Barangay Paradise is business
increasing
1. Socio-cultural factor
2. Technological factor
3. Economic factor
4. Environmental or
ecological factor
5. Political Factor
6. Legal factor
7. Ethical factor
8. Demographic factor

Activity 4. Based on activity 3, determine the possible customer who will be availing the product
or service. Then rank it according to your most prioritized potential product or service.

Potential product or service

1. 6.
2. 7.
3. 8.
4. 9.
5. 10.

Reflection

I learned that _

_________________________________________________________________________________
________________________________________________________________________________ .

Note: Practice personal hygiene protocol at all times. 9

 LEARNING ACTIVITY SHEET

OPPORTUNITY SEIZING

Background Information for Learners

Opportunity seizing is the last step in opportunity spotting and assessment. This is the
pushing through of entrepreneurs with their chosen opportunity. Entrepreneurs should make
the best out of this opportunity, and they should exert efforts and full dedication for the success
of the new venture. The entrepreneur’s idea can be any type of innovations listed here:
Innovation is the process of positively improving an existing product or service which can
be a key driver for economic growth. It is constantly changing, therefore, products and services
must also adapt to these changes.

Types of Innovation
1. Breakthrough innovation includes inventions, occur infrequently as these establish the
platform on which future innovations in an area are developed. Examples are the Internet,
the computer, or the airplane.
2. Technological innovation includes technological advancement of an existing product or
service which occurs frequently. Examples are wireless fidelity or Wi-Fi, the laptop, or the
jet plane.
3. Ordinary innovation occurs ordinarily which are commonly originating from market
analysis and technology pull instead of a technology push. This means that the market
has a strong influence in the implementation of an innovation. Examples are unlimited
internet plans of telecommunications companies, a wireless mouse, and airbus for
economical travelers.

How to choose or come up with a competing product or service?

1. Identify the main customer segments.
2. Differentiate product attributes and features of each of the competitors.
3. Determine the existing marketing practices of the various competitors.
4. Categorize the market preferences of consumers when it comes to the products being
offered.
Product Planning and Development Process
1. Idea Stage. This refers to the formation of the business ideas. It starts with entrepreneurial
intent and proceeds with a development of a business idea using logic and creativity.
2. Concept Stage. The refinement of ideas and visualization of an idea that can serve as a business
opportunity.
3. Product Development Stage. It is here where the business idea is concretized with the
production of a prototype.
4. Test Marketing Stage. At this phase, the product or service is introduced in the market after
a series of evaluation and feedback from potential customers.

Process of Opportunity Seizing

1. Crafting a positioning statement.
• The entrepreneur is advised to look at other competitors in the marketplace.
• Customer profiling will come into the picture.
2. Conceptualizing the product or service offering.
• It is an idealized abstraction of the product or service to be offered to the
preferred market of the entrepreneur.

Note: Practice personal hygiene protocol at all times. 10

 3. Designing, prototyping, and testing the product
• The entrepreneur must render the concept and translate it into its very physical and
very real dimension.
• Be ready for the actual testing by the entrepreneur and then, later on, subject to
testing by potential customers through FGD, surveys, product demo sessions, etc.
• Assess how much resources are available.
4. Implementing, Organizing and Financing
• Choose correct technology
• Choose the right people
• Design the operating work flow
• Specify the systems and procedures
• Design the organizational architecture

Learning Competency with code

Select the best product or service that will meet the market need.
(CS_EP11/12ENTREP-0d-6)

Exercise 1. Supply the needed cell with the corresponding category of product or
service under each different types of innovation.

Ordinary Technological Breakthrough

Product or service
Innovatio Innovation Innovation
n

Example: Vehicle Jeepneys Driverless car Medical car

1. Food
2. Clothing
3. Cellphone
4. Cosmetics
5. Beauty Salon/ Spa

Exercise 2. Take a walk around your community and list down things that you find
missing, annoying, disappointing, or irritating. Are there any business opportunities
that you have spotted? Choose two items from your list, and identify the best product
or service ideas that you can provide to address these.

Problems Encountered Product or Service to provide

Note: Practice personal hygiene protocol at all times. 11

 Exercise 3: Given that you have already chosen the best product or service that you will be
offering, answer the following questions:
1. What is your proposed product?

2. What are the main customer segments?

3. What are the different products or service attributes and features of each of the
competitors?

4. How will you determine the existing marketing practices of the various competitors?

5. Why should consumers buy your product or avail your service?

Reflection

I learned that _

LEARNING ACTIVITY SHEET

IMPORTANCE OF MARKETING
MIX

Background Information for Learners

Marketing mix refers to the combination of elements that shape how a business delivers
value to its customers. It may also include packaging, positioning, people, or other factors. For
example, if a company is providing a service rather than a product, there may be three additional
P’s to consider: physical environment, process and people. Price refers to how much the product
is worth.

It is also a foundation model for businesses, historically centered on product, price, place
and promotion also known as the “4 Ps”, these are the key factors that are involved in the
marketing of good or services.
It is the right combination of the marketing tools enables the company to
attract as much profit as possible.
2

Note: Practice personal hygiene protocol at all times.

12
 Six (6) Reasons to explain the importance of marketing mix:
1. It helps in a clean mix creation.
2. Marketing mix helps new product development.
3. It helps increase the product portfolio.
4. It is a guide to improve a business
5. It helps in differentiation.
6. Finally, it helps you being dynamic.

Marketing mix in marketing strategy

Product, price place and promotion. The marketing mix is the set of controllable, tactical
marketing tools that a company uses to produce a desired response from its target market. It
consists of everything that a company can do to influence demand for its products.

The marketing mix is a significant tool for creating the right marketing strategy and its
implementation through effective tactics. It helps in determining which marketing strategy is right
for your organization.

The importance of marketing mix in the development of marketing strategies is that all the
marketing activities must be aligned to support marketing objectives. Marketing mix extends beyond
by examining the mix; you may identify a lever- a single stand out element that will fuel the growth
of your business.
It is important in the development plan because it is a model to help create the right marketing
strategy. This model is a useful guide for a company to implement effective tactics to gain the most
profit.

Note: The marketing mix strategy goes hand in hand in with positioning, targeting and
segmentation.

Learning Competency with the code:

Recognize the importance of marketing mix in the development of
marketing strategy. Week 7-9 TLE_ICTAN11/12EM-Ia

Activity 1 ( ESSAY TYPE)

In your own words, answer briefly and correctly the following questions. (5pts each)

1. What is marketing mix and why is it so important in strategy formulation

and implementation?
_
_
2. What does the marketing mix do in the marketing strategy?
_
_
3. How can the marketing mix build competitive advantage?
_
_
4. How does the marketing mix help a business?
_
_
5. Why do we need to recognize the importance of marketing mix in the
development of marketing strategies?
_
_ _
3

Note: Practice personal hygiene protocol at all times.

13
Activity 2
Using the 4 P’s in the marketing mix how are you going to promote this
product? (20 points)

Place
(P3)

Price
Promotion (P4)
(P2)

Product
(P1)

Activity 3

Choose your own product and make an advertisement to promote using

the marketing mix.(25 points)

Marketing
Mix
(Picture of
your product)

Note: Practice personal hygiene protocol at all times. 14

Performance Task #1

Applying the concept of marketing mix in the development of

marketing strategy, choose a product and make a three- minute video clip
advertisement. Send your video clip via messenger/ email/ cd to your
teacher.

Criterion Description
Content • Logical Content
(1-10 points) • Clarity of the topic
• Technical Content
• Documentary sources
Creativity • Originality
(1-10 points) • Technical resources

How did the video • Audio quality

communicate message (1-10
points)
Setting the expected time (1-10
points)
Submission within the specified •
time (1-10 points)
• Image quality
• Language and vocabulary
• The length of the video does not
exceed 3 minutes
Final submission is made on time

Reflection

I learned that

LEARNING ACTIVITY SHEET

THE 7P’s OF A MARKETING MIX

Background Information for Learners

Services marketing are dominated by the 7P’s of marketing namely Product, Price,
Promotion, Place, Packaging, People, Positioning. The 7P framework is one of the most
popular framework for deciding a marketing strategy formulation to actual implementation.
The following form the marketing mix for services marketing, the first 4P’s being the core
and the next 3P’s being the extended marketing mix.

 Product is your core offering. This is “the thing” that will fulfill the needs of your
customer. Your product is faulty, everything else fails. The attributes of the product,
vis-a-vis the attributes offered by competing products and substitutes, are important in
estimating the competitive scenario for the marketing strategy formulation.

 Price has a lot of impact on the service buyer’s satisfaction level. Often, paying higher

Note: Practice personal hygiene protocol at all times. 15

 price makes a customer more satisfied. Price is often considered a proxy for quality and
vise-versa.

 Promotion is the explicit communication strategy adopted by an enterprise to elicit

the patronage, loyalty, and support not only from its customers but also from its other
significant stakeholders.

 Place often offers a different side of value (utility) to the customer. Closer to the
customer means higher probability of purchase. Place utility is important to evaluate,
for strategizing on the other 6P’s.

 Packaging does not only refer to wrapper or container of the product. It can mean
the bundle of products or services that are put together to attract and delight customers.

 People the ultimate marketing strategy

The Marketing Efforts of people are organized at four level:

1. To create customer awareness
2. To arouse customer interest
3. To educate customers as they evaluate their buying choices
4. To close the sale and deliver the products.

Closing the sale demands that the products are:

a. Available
b. Adequate
c. Acceptable
d. Affordable

 Positioning is a way the customers perceive the enterprise and its products or
services in their minds.

Learning Competency with code

Describe the Marketing (7Ps) in relation to the business opportunity vis-à-vis:
Product; Place: Price; Promotion; People; Packaging; and Positioning (Quarter 1,
Week 7-9) CS_EP11/12 ENTREP- 0h-j-10.

Activity 1. Identification
Direction: Identify what is being asked or described in each statement on the 7P’s
of marketing mix.

1. are crucial in service delivery. Intensive training for your

human resources on how to handle customers and how to deal with contingencies is crucial
for your success.
2. is a tangible good or the intangible service that the enterprise
offers to its customers in order to satisfy their needs and to produce their expected results.
3. plays a role in the perception on the possible target audience
may have about your service. Many different promotional tools are often used like internet
advertisement.
4. _ is where your product or service is actually sold.
5. _ refers to the way your product or service appears from the
outside.
6. ___ _ it is how you are seen and thought about your customers is the
critical determinant of your success in a competitive marketplace.
7. has a lot of impact on the service buyer’s satisfaction level.
6

Note: Practice personal hygiene protocol at all times.

16
 Activity 2. True or False
Directions: Write TRUE if the statement is correct, and FALSE if it is wrong.

1. People are the ultimate marketing strategy.

_2. Packaging is the way costumers perceive the enterprise and
its product of service in their minds.
_ 3. Positioning has an enterprise perspective, the enterprise scan the
market environment and decides to position itself with products that specially address the
needs of a chosen target market.
_ 4. Products are not identified with their brand name to distinguish
them from other product in the market.
_ 5. Place is where your product or service is actually sold.
_6. One of the marketing efforts of people is to create customer
awareness.
_ 7. Availability means that the customers can easily get the product
from their usual buying places.
_ 8. Accessible means that the enterprise has the goods or
services on hand.
_ 9. Adequate means the product meets the quality and delivery
specifications of the customer.
10. Affordability means the price and payment terms are right.

Activity 3. Sort it
Direction: Group and classify each given words below that corresponds to each P’s.

MARKETING MIX
Product Price Promotion Place People

Selling Price Appearance Warranty

Functionality Discounts Payment Arrangements
Sponsorships Advertising Public Relations
Activities
Distribution Channels Logistics Service Levels
Service Provided Attitudes Customer Service
Quality Message Price Matching
Services
Message Location Appearance
Packaging Credit Terms Media
Market Coverage Employee Potrayal

Reflection

I learned that

Note: Practice personal hygiene protocol at all times. 17

 LEARNING ACTIVITY SHEET
DEVELOP A BRAND

Background Information for Learners

A brand is seen as one of a company's most valuable assets. It represents the face of the
company, the recognizable logo, slogan, or mark that the public associates with the company. In fact,
the company is often referred to by its brand, and they become one and the same. A company's brand
carries with it a monetary value in the stock market (if the company is public), which affects
stockholder value as it rises and falls. For these reasons, it's important to uphold the integrity of the
brand. A good brand not just entices customers to try the product but makes them loyal to it. When
a company decides to settle on a brand to be its public image, it must first determine its brand identity,
or how it wants to be viewed. For example, a company logo often incorporates the message, slogan or
product that the company offers. The company usually consults a design firm or design team to come
up with ideas for the visual aspects of a brand, such as the logo or symbol. A successful brand
accurately portrays the message or feeling the company is trying to get across and results in brand
awareness, or the recognition of the brand's existence and what it offers. On the other hand, an
ineffective brand often results from miscommunication.

Examples:

Learning Competency with code

Develop a brand name (TLE_ICTAN11/12EM-Ia)

Activity 1: True or False. Read each statement carefully. Write X if the statement
is correct and Y if it’s wrong.

_1. Consumers use brands as a way to identify preferred products.

_2. Companies become very closely associated with their brand, if not
synonymous with, their brand.
_3. Brands have long been used to set products apart and have not taken
many different forms
_4. Brand Equity is an estimate of the financial value of a brand
_5. If done right, a brand results in an increase in sales for not just the
specific product being sold, but also for other products sold by the same
company.
_6. The long term impact of developing a brand name is insignificant
_7. A company logo often incorporates the message, slogan or product
that the company offers.
_8. In reality, the company is not often referred to by its brand,
therefore they are not one and the same
_9. An ineffective brand often results from miscommunication.
_10. Trademark is legally protecting your brand.

Note: Practice personal hygiene protocol at all times. 18

Performance Task #2
Develop a Brand name. Create an ecofriendly fictitious brand for your product
considering these characteristics of a brand name:
Unique
Extendable
Easy to remember
Can describe the benefits of the product or service
Can be converted to other dialects or languages in case the
entrepreneur expands to other territories
Can describe a product category
Can describe concrete qualities
Positive and inspiring

Note: Practice personal hygiene protocol at all times. 19

 10

Note: Practice personal hygiene protocol at all times.