Module 11

6.6.1 Module Innovation & Entrepreneurship

6.6.2 Module Code ACC217

6.6.3.1 Credits 15

6.6.3.2 Contact hours 50

6.6.3.4 Total learning hours 150

6.6.3.5 No of weeks of full- 15 weeks

time study

6.6.4.1 Modes of Delivery Face-to-face and Virtual Learning

6.6.5 Minimum qualification Master’s degree in a related field

and experience required by
lecturers

6.6.6 Pre-requisites None

6.6.7 Co-requisites None

On successful completion of the module, students will be able to
6.6.8.1 Expected learning
understand:
outcomes
 Discuss the attitudes, values, characteristics, behaviour, and
processes associated with possessing an entrepreneurial mind-
set and engaging in successful appropriate entrepreneurial
behaviour.
 Discuss what is meant by entrepreneurship and innovation
from both a theoretical and practical perspective, and the role
of the entrepreneur in the new enterprise creation process.
 Describe the ways in which entrepreneurs perceive
opportunity, manage risk, organise resources and add value.
 Develop a plan for implementing entrepreneurial activities in
a globalised and competitive environment being responsible

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 for the social, ethical and culture issues.
 Critique a plan for implementing entrepreneurial activities in
a globalised and competitive environment being mindful of
the social, ethical and culture issues.

6.6.9 Curricula content

# TOPIC/UNITS PEDAGOGY L.H C.H
1 Topic 1: A framework for entrepreneurship Lecturers & 9 3
 Entrepreneurship and the Future Tutorials
 What Is Entrepreneurship?
 Where Is Entrepreneurship?
 Who Is the New Entrepreneur?
 Dimensions of Entrepreneurship
 Paradoxes of Entrepreneurship
2 Topic 2: The Entrepreneurial Thinking Lecturers & 9 3
 The Nature of Entrepreneurship Tutorials
 How Entrepreneurs Think
 The Intention to Act Entrepreneurially
 Entrepreneur Background and Characteristics
 Role Models and Support Systems
 Sustainable Entrepreneurship
 Ethics: An Organization’s Code of Ethics
3 Topic 3: Resources and Capabilities Lecturers & 9 3
3.1 Identifying Attributes of Strategic Resources Tutorials
3.2 Resource Types
3.3 A Psychological Approach
3.4 A Sociological Approach
4 Topic 4: Innovation Management Lecturers & 9 3
4.1 Trends Tutorials
4.2 Sources of New Ideas

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 4.3 Methods of Generating Ideas
4.4 Creative Problem Solving
4.5 Innovation Vs Creativity
4.6 Knowledge Management Fundamentals
4.7 Managing for Innovation
5 Topic 5: Opportunity Recognition, Evaluation & Pitching Lecturers & 9 3
to Resource Tutorials
Providers
5.1 Opportunity Recognition
5.2 Opportunity Recognition and the Opportunity Assessment
Plan
5.3 Information Sources
5.4 The Nature of International Entrepreneurship
5.5 The Importance of International Business to the Firm
5.6 International versus Domestic Business
5.7 Available Distribution Systems
5.8 Going Global Entrepreneurial Entry Strategies
6 Topic 6: The Environment for Entrepreneurship Lecturers & 9 3
6.1 Schematic of the New Venture’s Environment Tutorials
6.2 Processes of Business
6.3 Environment Analysis
6.4 Political and Governmental Analysis
6.5 Stakeholder Analysis
6.6 Macroeconomic Analysis
6.7 Technological Analysis
6.8 Sociodemographic Analysis
6.9 Ecological Analysis
6.10 Competitive Analysis
6.11 Competitor Analysis
7 Topic 7: Entrepreneurial Strategies Lecturers & 9 3
7.1 Entrepreneurship and Strategy Tutorials

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 7.2 Business Models and Strategy
7.3 Entry Wedges
7.4 Resource-Based Strategies
7.5 Isolating Mechanisms and First-Mover Advantages
7.6 Information Rules Strategies
7.7 Strategy and Industry
7.8 Environments
7.9 Crafting and Evaluating Strategy
8 Topic 8: The Business Plan Lecturers & 9 3
8.1 Why Write a Business Plan? Tutorials
8.2 Elements of the Business Plan
8.3 Critiquing the Plan
8.4 Format and Presentation
9 Topic 9: Marketing the New Venture Lecturers & 9 3
9.1 The Marketing and Entrepreneurship Interface Tutorials
9.2 Marketing Concept and Orientation
9.3 Marketing Strategy
9.4 Marketing on the Internet
9.5 Sales Forecasting
10 Topic 10: Foundations of New Venture Finance Lecturers & 9 3
10.1 Determining Financial Needs Tutorials
10.2 Sources of Financing
10.3 New Venture Valuation
10.4 Legal and Tax Issues
11 Topic 11: Securing Investors and Structuring the Deal Lecturers & 9 3
11.1 Approaching Investors Tutorials
11.2 Structuring the Deal
11.3 Negotiation Skills
12 Topic 12: Creating the Organization Lecturers & 18 6
12.1 The Top Management Team Tutorials
12.2 Building An Enduring Organization

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 12.3 The Organization’s Boundaries
12.4 Networking and Alliances
12.5 Traditional Organizational Structure
12.6 Entrepreneurial Performance: The Balanced Scorecard
12.7 The Entrepreneurial Workplace
12.8 Most Successful Human Resource Practices
PRESENTATIONS 24 8
Final Examination 9 3
Total 150 50
L.H = Learning Hours & C.H = Contact Hours

6.6.10.1 Assessment Formative:

 On-going feedback during student presentations and answers

provided to questions posed during tutorial sessions

Summative:
 Final Exam, short answer questions and Structured Questions, 3
hrs, 70 marks
 Academic paper (2000 to 2500 words), 30 marks – assignment

6.6.10.3 Grading MARKS GRADE

GRADE MEANING
Criteria RANGE POINT
Higher Distinction (HD) 85-100 4.00 Excellent
Distinction (DN) 75-84 3.00 Very Good
Credit (CR) 65-74 2.00 Good
Pass (PP) 50-64 1.00 Satisfactory
Fail Condition (FC) 45-49 0.00 Conditional Pass
Fail (FF) 0-44 0.00 Fail

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6.6.11 List of Module Textbook and recommended reading:

reference materials Bessant, J. & Tidd, J. (2016). Innovation and Entrepreneurship. 3rd
Edition. New Jersey: John Wiley and Co.

Zacharakis, A., Bygrave, W.D. & Corbett, A.C. (2019).

Entrepreneurship. 5th Edition. New Jersey: John Wiley and Co.

Frederick, H., O’Connor, A. & Kuratko, D. (2016). Entrepreneurship:

Theory, Process, and Practice. 4th Edition, New Jersey: Wiley online
library.

Hisrich, R.D., Peters, M.P., & Shepherd, D. (2017). Entrepreneurship.

10th Edition. Boston: McGraw-Hill.