Introduction of Entrepreneurship

Prepared by : Genoveva
(email : genoveva.claudia@gmail.com)
 FIRST WEEK
• INTRODUCTION:
• WHAT IS?
• THE PERIODS
• THE ASSESSMENT
• RULES OF THE GAME

• GENERATE YOUR BUSINESS IDEA AND BUILD

YOUR BUSINESS TEAM
 WHAT IS?
• Entrepreneurship: 3 units

• This course covers the principles and practices of

entrepreneurship in the business world. Students
will operate their own business with using the
related business/economic theory, such as
human resource management, operational
management, marketing management, and
financial management. The business will start
with business plan development, and finish with
liquidation it.
 THE PERIODS
WEEK TOPICS CLASSROOM ACTIVITIES
1 Introduction of Entrepreneurship Lecturer, discuss rule of game, the
assesment, the periods
2 Business Plan Lectures, case
3 Bussines opportunities & Lectures, games
environment
4 Company profile Lectures, case
5 Presentation : bussiness Group presentation 1
opportunity & company profile
6 Production Plan Lectures, case
7 Marketing Plan Lectures, case
8 Mid term Individual project
 THE PERIODS
WEEK TOPICS CLASSROOM ACTIVITIES
9 Presentation : Production & Group presentation 2
Marketing Plan
10 HR Plan
11 CSR In Location
12 Presentation : HR plan / CSR Group presentation 3
13 Finance plan Lectures, discussion
14 Presentation : Finance plan / CSR Group presentation 4
15 Evaluation & peer assesment Evaluation
16 Final Exam Submit Business Plan
 THE ASSESSMENT:

• Business progress report (weekly) = 25%

• Individual participation (Peer Assessment) = 10%
• Mid term = 20%
• Business plan / final term = 35%
Generate your business idea and build
your business team

• Business idea must be feasible and

marketable.

• Legal product only

 Let’s Do:
• Generate your business idea!

• Make your (tentative) organization!