FUNDAMENTALS OF ENTREPRENEURSHIP

(ENT300)

SEMESTER MAR 2022 – JUL 2022

 COURSE DESCRIPTION
• This course provides an overview of the requirements for
launching an entrepreneurial career and starting up an
entrepreneurial venture.
• The course also shed light on the entrepreneur as the main
success factor in the new venture formation and
development.
• The central focus of the course is to prepare the students with
the essence of entrepreneurship and business planning skills
that is essential for the success of new ventures.
• The subject delivery combines both theoretical and practical
aspects of entrepreneurship. Theoretical aspect is looking at
the important elements in understanding entrepreneurship,
while practical aspect is engaging the student to develop
and propose a viable Business Plan.
 COURSE OUTCOME
• Apply practical skills in determining the
business opportunities using verbal and non-
verbal communication (PLO10, A5)
• Explain fundamentals of entrepreneurship
using verbal & non-verbal
communication(PLO5, A3)
• Demonstrate an entrepreneurial skill in
preparing a business plan and present
business pitching (PLO8, A4)
 SYLLABUS CONTENTS
• Chapter 1: Theories & Concepts of Entrepreneurship
• Chapter 2: Entrepreneurial Behaviours and Competencies
• Chapter 3: Creativity and Innovation
• Chapter 4: Opportunity Recognition
• Chapter 5: Business Formation
• Chapter 6: Business Legal Structure
• Chapter 7: Business Regulations & Support System
• Chapter 8: Business Plan
• Chapter 9: Administration Plan
• Chapter 10: Marketing Plan
• Chapter 11: Operation Plan
• Chapter 12: Financial Plan
 ASSESSMENTS

❑ A1: Individual Business Activity - 30%

❑ A2: Individual Online Quiz - 10%
❑ A3: Group Business Plan Report - 50%
❑ A4: Group Business Plan Pitching - 10%
A1 : BUSINESS ACTIVITY (30%)
Course Learning Outcome
Apply practical skills in determining
the business opportunities using
verbal and non-verbal
communication (PLO10, A5).
 SCOPE
▪ This activity aims to expose students in identifying
business opportunities.
▪ Students are required to conduct a business
activity either sell product/offer service.
▪ Business activity chosen can be online or offline
business.
▪ Duration for business activity is up to lecturer’s
discretion (one day to one month)
▪ Business activity is from 08.04.2022 – 29.04.2022.
 REPORT OUTLINE
• Preliminary Materials
• Executive Summary
• MyENT Registration
• Project Description
• Business Model Canvas
• Experiential Learning
• Conclusion
• Appendices
• Overall Report
** Use Times New Roman 12 or Arial 11 with 1.5 spacing
** Report with maximum 30 pages.
** Submission date: 12.05.2022 (Thursday)
CRITERIA ALLOCATION
Preliminary Materials 5 Marks
Executive Summary 5 Marks
MyENT Registration 5 Marks
Project Description 20 Marks
Business Model Canvas 20 Marks
Experiential Learning 15 Marks
Conclusion 5 Marks
Appendices 10 Marks
Writing Style, Spelling, Grammar 10 Marks
Overall Report 5 Marks
TOTAL MARKS 100 Marks
 MyENT Registration
Attached the MyENT registration certificate.

PROJECT DESCRITION – Use 5W 1H

What is your product/service
Why your select the product/service (justification)
Who is your customer, supplier, owner, etc
When do you do the activity (date, duration, etc)
Where do you do the activity (location, online/offline, etc)
How do you sell your product/service to customer (tools use for sell and promotion)
Prepare simple financial statement of the activity (cash flow/income statement)

BUSINESS MODEL CANVAS

Students summarize business activity using BMC block (1 page).

EXPERIENTAL LEARNING
Students write their experiences gained doing the business activity.
APPENDICES
Evidences such as pictures, snapshot conversation with customer, product/service advertisements,
customers testimonial, promotional activities such as promotion video, TikTok, etc.
A2 : INDIVIDUAL QUIZ STUDY (10%)
Course Learning Outcome
Explain fundamentals of
entrepreneurship using verbal
Non-verbal communication
(PLO5, A3)
QUIZ
Chapter 1: Theories & Concepts of Entrepreneurship
Chapter 2: Entrepreneurial Behaviours and Competencies
Chapter 3: Creativity and Innovation
Chapter 4: Opportunity Recognition
Chapter 5: Business Formation
Chapter 6: Business Legal Structure
Chapter 7: Business Regulations & Support System
• Students will be assessed on their
understanding on what they have learnt
throughout the semester.
• Topic - Chapter 1 to Chapter 7
• Quiz format TF (20Q) & MCQ (20Q)
• Total Marks – 40 marks
• Duration – maximum of 1 hour.
• Date: 20.05.2022 Time: 10.00am (Friday)
 A3 : BUSINESS PLAN REPORT (50%)

Course Learning Outcome

Demonstrate an entrepreneurial skill in
preparing a business plan and present
business pitching (PLO8, A4).
 SCOPE
▪ This activity aims to expose students in
preparing a business plan in a group of 4 to 5
members ONLY.
▪ Students are required to propose one
business to create (starting from scratch &
partnership).
▪ Collect information for future business.
▪ Throughout the process, students will learn
about entrepreneurial skills and working
teams.
 REPORT OUTLINE
▪ Preliminary Information
▪ Executive summary
▪ Business Background
▪ Partner Background
▪ Administration Plan
▪ Marketing Plan
▪ Operation Plan
▪ Financial Plan
▪ Conclusion
▪ Appendices
** Use Times New Roman 12 or Arial 11 with 1.5 spacing
** Report with maximum 100 pages.
** Submission date: 14.07.2022 (Thursday)
CRITERIA ALLOCATION
Preliminary 5 Marks
Executive Summary 5 Marks
Business Background 5 Marks
Partner’s Background 5 Marks
Administration Plan 15 Marks
Marketing Plan 15 Marks
Operation Plan 15 Marks
Financial Plan 15 Marks
Conclusion 5 Marks
Appendices 5 Marks
Writing Style, Spelling & Grammar 5 Marks
Overall Report 5 Marks
TOTAL MARKS 100 Marks
 A4 : BUSINESS PLAN PITCHING (10%)

Course Learning Outcome

Demonstrate an entrepreneurial skill in
preparing a business plan and present
business pitching (PLO8, A4).
 SCOPE

▪ Using the idea of your proposed business, you are required

to your business idea.
▪ Only 1 student will represent the group for the presentation.
▪ The duration of your presentation must be within 5 minutes.
▪ The presentation will be held on week 13 and week 14.
 PRESENTATION OUTLINE
▪ You may use these points to prepare presentation:
▪ Your business background, history, logo, mission, vision and
your team.
▪ Introduction of a problem that persists and is relatable to your
target market.
▪ Description of how does your product/service may provide the
solution to the problem. What are the value proposition
offered by your business.
▪ You may show the product prototype, illustration,
demonstration or any supporting material to support your
presentation.
▪ Explanation of your plan to market the product/services and
expected revenue stream to your business.
▪ Conclusion.
CRITERIA ALLOCATION
Introduction 5 Marks
Content 30 Marks
Defence Ability 30 Marks
Fluency & Clarity 10 Marks
Audio Visual 10 Marks
Non-verbal Communication 5 Marks
Time Management 5 Marks
Preparedness 5 Marks
TOTAL MARKS 100 Marks
THANK YOU