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  • A1 Guidelines and Rubric

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    Lord Zoro
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    This document outlines the details for Assignment 1, which involves a case study analysis of a real business. Students must choose a business, research it through interviews and documents, and analyze the entrepreneur's competencies and the business' SWOT. The case study report should follow the specified rubric and formatting and be submitted by November 19th. It will be graded out of 50 marks total and accounts for 20% of the course grade.

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    This document outlines the details for Assignment 1, which involves a case study analysis of a real business. Students must choose a business, research it through interviews and documents, and analyze the entrepreneur's competencies and the business' SWOT. The case study report should follow the specified rubric and formatting and be submitted by November 19th. It will be graded out of 50 marks total and accounts for 20% of the course grade.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views1 page

    A1 Guidelines and Rubric

    Uploaded by

    Lord Zoro
    This document outlines the details for Assignment 1, which involves a case study analysis of a real business. Students must choose a business, research it through interviews and documents, and analyze the entrepreneur's competencies and the business' SWOT. The case study report should follow the specified rubric and formatting and be submitted by November 19th. It will be graded out of 50 marks total and accounts for 20% of the course grade.

    Copyright:

    © All Rights Reserved
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    of 1

    ASSIGNMENT 1: CASE STUDY (20%)

    Course Learning Outcome Explain the fundamentals of entrepreneurship using verbal


    and non-verbal communication (A3, PLO5).

    SCOPE
    ▪ This activity aims to expose students to real business through a case study
    ▪ Throughout the process, students will learn about entrepreneurial ventures and
    running a sustainable business, including challenges and achievements.
    ▪ This will help students gain deeper understanding of business entrepreneurship and
    how it can be put in place.

    PROJECT DELIVERABLES
    ▪ Choose any business for the case study.
    ▪ Collect as much information as possible about the entrepreneur and business
    through document reviews, personal interviews, observation, etc.
    ▪ Identify & explain with examples the Entrepreneurial Competencies.
    ▪ Prepare SWOT Analysis of the business.

    CASE STUDY RUBRIC (20%) INDIVIDUAL


    Cover Page 5 marks
    Table of Contents 5 marks
    Executive Summary 5 marks
    Introduction: Entrepreneur & Business Profile 10 marks
    Entrepreneurial Characteristics (PECs) & SWOT Analysis 10 marks
    Appendices 5 marks
    Overall Report 10 marks
    TOTAL MARKS 50

    ** Use Times New Roman 12 or Arial 11 with 1.5 spacing for writing a case study
    report

    ASSIGNMENT 1 SUBMISSION (19/11)

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