FUNDAMENTALS OF ENTREPRENEURSHIP

(ENT300)

SEMESTER OCT2021
 COURSE DESCRIPTION
• This course provides an overview of the requirements for
launching an entrepreneurial career and starting up an
entrepreneurial venture.
• The course also shed light on the entrepreneur as the main
success factor in the new venture formation and
development.
• The central focus of the course is to prepare the students with
the essence of entrepreneurship and business planning skills
that is essential for the success of new ventures.
• The subjec t delivery combines both theoretical and practical
aspects of entrepreneurship. Theoretical aspect is looking at
the important elements in understanding entrepreneurship,
while practical aspect is engaging the student to develop
and propose a viable Business Plan.
 COURSE OUTCOME
1. Explain fundamentals of entrepreneurship
using verbal & non-verbal communication
(PLO5, A3)
2. Apply practical skills in determining the
business opportunities using verbal and non-
verbal communication (PLO10, A5)
3. Demonstrate an entrepreneurial skill in
preparing a business plan and present
business pitching (PLO8, A4)
 SYLLABUS CONTENTS
• Chapter 1: Theories & Concepts of Entrepreneurship
• Chapter 2: Entrepreneurial Behaviour and Competencies
• Chapter 3: Creativity and Innovation
• Chapter 4: Opportunity Recognition
• Chapter 5: Business Formation
• Chapter 6: Business Legal Structure
• Chapter 7: Business Regulations & Support System
• Chapter 8: Business Plan
• Chapter 9: Administration Plan
• Chapter 10: Marketing Plan
• Chapter 11: Operation Plan
• Chapter 12: Financial Plan
 ASSESSMENTS
❑ A1: Case Study - I 20%
❑ A2: Business Opportunity - I 20%
❑ A3: Quiz – I 10%
❑ A4: Business Plan - G 50%
▪ Written Report
▪ Business Pitching

*I=individual work
*G=group work
 A1 : CASE STUDY (20%)

Course Learning Outcome

Explain fundamentals of
entrepreneurship using verbal &
non-verbal communication
(PLO5, A3)
 SCOPE
▪ Students need to identify one entrepreneur for the
case study.
▪ This activity aims to expose students to real
business.
▪ Collect as much information as possible about
the entrepreneur and its entrepreneurial
competencies through document reviews,
personal interviews, observation, etc.
▪ Throughout the process, students will learn about
entrepreneurial ventures and running a
sustainable business including challenges and
achievements.
 OUTLINE
• Cover Page +Table Of Contents
• Executive Summary
• Entrepreneur Profile
• Entrepreneurial Competencies
• Appendices
• Overall Report
**Use Times New Roman 12 or Arial 11 with 1.5
spacing for writing report
A2 : BUSINESS OPPORTUNITY (20%)
Course Learning Outcome
Apply practical skills in determining
the business opportunities using verbal
and non-verbal communication
(PLO10, A5)
 SCOPE
▪ This activity aims to expose students in
identifying business opportunities.
▪ Students are required to conduct a business
activity either sell product/ offer service.
▪ Business activity chosen can be online or
offline business.
▪ Duration for business activity is up to lecturer’s
discretion (one day to one month).
 OUTLINE
• Cover Page +Table Of Contents
• Executive Summary
• Project Description
• Project Outcome
• Experiential Learning
• MyENT Registration
• Appendices
• Overall Report
** Use Times New Roman 12 or Arial 11 with 1.5
spacing
 PROJECT DESCRIPTION – Use 5W1H
• What is the product/service
• Why select the product/service (justification)?
• Who is your customer, supplier, owner, etc?
• When do you do the activity (date, duration etc)?
• Where do you do the activity?

PROJECT OUTCOME
• Prepare simple financial statement of the activity (cash flow/ income statement).

MyENT REGISTRATION
• Attached the MyENT registration certificate.

EXPERIENTAL LEARNING
• Students write their experiences gained doing the activity.

APPENDICES
• Evidences such as pictures, snapshot conversation with customer, product/service
advertisements, customers testimonial, promotional activities etc
A3 : ONLINE QUIZ (10%)
• Students will be assessed on their
understanding on what they have learnt
throughout the semester.
• Topic – Chapter 1 to Chapter 6
• Format – either structured, MCQ, T/F or
fill in the blanks (lecturer’s discretion)
• Total marks – 40 marks
• Duration – max of 1 hr
 A4 : BUSINESS PLAN (50%)
1. REPORT
2. PITCHING

Course Learning Outcome

Demonstrate an entrepreneurial skill
in preparing a business plan and
present business pitching (PLO8, A4)
 OUTLINE
▪ Preliminary Information
▪ Executive summary
▪ Business Description
▪ Owner Description
▪ Administration Plan
▪ Marketing Plan
▪ Operation Plan
▪ Financial Plan
▪ *Business Model Canvas
▪ Conclusion
▪ Appendices
*BMC is one page
THANK YOU