Directorate: Curriculum FET

SUBJECT BUSINESS STUDIES GRADE 11

TERM 3 WEEK 1 HOURS 4
TOPIC MAIN TOPIC BUSINESS VENTURES TOPIC ENTREPRENEURIAL QUALITIES
AND SUCCESS FACTORS
AIMS OF LESSON At the end of this lesson you should be able to answer the following questions:
✓ Outline/Explain the qualities of an entrepreneur. (Recap of Grade 10 content.)
✓ Identify the qualities of an entrepreneur from given scenarios/case studies/statements/etc.
✓ Identify/Outline/Explain key success factors of a business.
✓ Suggest strategies that businesses can use to ensure that they remain profitable and sustainable.

RESOURCES Paper based resources Digital resources

• 2020 Grade 11 Business Studies Core Notes:
• Via Afrika Business Studies Grade 11 Learner's Book
• Platinum Business Studies Grade 11 Learner's Book
• Oxford Successful Business Studies Grade 11 Learner's Book
• Solutions for a Business Studies Grade 11 Learner's Book
• Focus Business Studies Grade 11 Learner's Book
INTRODUCTION • Recap Grade 10 Entrepreneurship.
• Refer to Grade 10 core notes on Entrepreneurship.
• Purpose of the lesson: Provide you with insight into entrepreneurship and what makes entrepreneurs successful,
sustainable and profitable in the long term. This can also motivate and inspire you to become entrepreneurs
through creative thinking and understanding the success factors of entrepreneurs.
CONCEPTS AND SKILLS 1. Key success factors.
• Certain key factors can be assessed to measure the success of a business
• The following are key factors

Sustainability Profitability Customer base

Business Skills Corporate Social Investment Market research

• Refer to Focus Business Studies Gr 11, Pg. 168 & 169 for explanation of the key factors
• Business Studies Gr 11 Textbook issued to you
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2. Strategies to ensure that business remain profitable and sustainable.

• Business should be open to suggestions from staff • Useful tools for customer feedback are suggestion
and customers. boxes, review forms and website comment sections

• Mechanisms should be in place to make it easy for • Business should also regularly review their vision,
people to comment and give suggestions, without mission and structure.
fear of negative repercussions.

• Business must keep abreast of an ever-changing

environment and respond accordingly.

ACTIVITIES/ASSESSMENT Read the following scenario and answer the questions that follow:

PIERRE’S FLOWERS (PF)

Pierre is the owner of a flower shop. He has a BCOM degree that he acquired two years ago. He used
all his inheritance to start a business, even though he did not have the business experience. He
developed a plan on how he would approach this business. He worked extra hours to make his
business a success as he was determined to achieve his dream. He looked on the brighter side of
things to make his business a success. He also worked well with his assistant.

1. Identify SIX entrepreneurial qualities that are represented by Pierre. Motivate your answer by quoting
from the scenario above. (18)
Use the table below to answer this question.
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Entrepreneurial Qualities Statements from scenario

1.
2.
3.
4.
5.
6

2. Outline the key success factors for businesses. (6)

3. Suggest strategies that businesses can use to remain profitable and sustainable. (10)

COMMON ERRORS AND ERRORS OBSERVED DURING ESSAY MARKING

• Not starting the essay with the word “Introduction”.
• Not giving two facts about the topic in the introduction
• Not writing the facts in full sentences
• Not concluding the essay with the word “Conclusion”.
• Not summarizing the content of the essay

CONSOLIDATION • This lesson covered the Gr 11 content as stipulated in the Gr 11 Examination Guidelines.
• Learners who understand the content should be able to apply the knowledge and skills required to successfully
answers questions based on the curriculum in all Formal Assessment Tasks

VALUES Caring: Learners are our most important clients in the educational landscape, therefore it’s important that that we
provide them with the necessary resources for self-directed study.
Responsiveness: It’s our responsibility to make sure that the quality lesson plans are developed timeously.
Competence: After working through the lesson plans learners should be able to demonstrate the skills and knowledge
acquired, to complete the required assessments successfully.
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