Chittagong University Center for Business Administration (CUCBA)

Faculty of Business Administration

University of Chittagong
Evening MBA Program, 3rd Semester
Course Title: Entrepreneurship Development (ED); Course No: 634

Course Objectives:
Entrepreneurship skills accelerate economic growth by transforming population burden into
demographic dividend. The main motto of offering this course is to inspire the students to
explore their potential to become entrepreneur or entrepreneur and to equip with guiding
principles to become an effective entrepreneur. In order to attain learning outcomes, the
course has been designed considering the basic principles of entrepreneurship, the state of
global environmental forces, and the dynamics of Bangladeshi entrepreneurial environment.

Learning Outcomes:
At the end of the course, the students will be able:
 Identifying the new business ideas and assessthe feasibility of those ideas;
 Prepare business plan;
 Startthe new ventures;
 Conductmanagerial operations, maintainthe growth, and face the emerging business
challenges effectively and efficiently.

Mid-term (40)

Chapter Specific Contents

1.Introduction to Entrepreneurship: What is entrepreneurship?; Why become an
Entrepreneurship entrepreneur?; Characteristics of Successful Entrepreneurs; Importance of
entrepreneurships; The Entrepreneurial process; Approaches of
entrepreneurship development.
Case: eHarmony: Passion and a product/customer focus has helped
facilitate over 50000 marriages
Corporate Entrepreneurship: The nature of corporate entrepreneurship;
The need for Corporate Entrepreneuring; Corporate Venturing Obstacles;
Conceptualizing Corporate Entrepreneurship Strategy.
Case: Southwest Airlines: Positively outrageous leadership

2.Recognizing Identifying Ideas: Opportunity Vs Ideas; Sources of Ideas: Observing

Opportunities trends; solving a problem; findings gaps in the marketplace. Techniques for
and Generating Generating Ideas: Brainstorming; Focus groups; Library and Internet
Ideas Research; Other Techniques. Encouraging and Protecting New Ideas:
Establishing a focal point for ideas; Encouraging creativity at the firm level;
Protecting Ideas from being lost or stolen.
Case: 23andMe: Is this an Opportunity or Just an Interesting Idea?
3.Feasibility Feasibility Analysis: Product/ Service Feasibility Analysis; Industry/ Target
Analysis market Feasibility Analysis; Organizational Feasibility Analysis; Financial
Feasibility Analysis
Case 1: Nearby Now: Hands-On Product Feasibility Analysis
Case 2: Intuit: The Value of Validating Business Ideas

1
4.Writing a The Business Plan: Reasons for writing a business plan; Who reads the
Business Plan business plan?; Guidelines for writing a business plan. Outline of the
business plan; Presenting the business plan to investors.
The oral presentation of a business plan
Questions and Feedback to expect from investors
Case: Kazoo & Company: You can compete against the big guys – if you
have the right plan
5.Develping an Business Models: The importance and diversity of business models; How
effective business models emerge; Potential fatal flaws of business models.
business model Components of an effective business model: Core strategy; Strategic
resources; Partnering network; Customer interface.
Case: IKEA and ProFlowers: Reconfiguring Industry Value Chains to create
competitive Business Models
6.Entrepreneursh Modern small business Enterprises; Setting up a small business enterprise;
ip Development Strategic management in small business; Family business.
through Small
Business
7.Ethical, Legal Initial ethical and legal issues facing a new firm; Obtaining business licenses
& Financing and permits; Importance of Intellectual Property Rights: Patents,
Issues Trademarks, Copyrights, Trade Secrets.

8. Building New Creating a Venture Team; The Role of professional advisers; The
Venture Team & Importance of getting funding for new venture; Sources of funding; Creative
Getting Funding sources of financing and funding
Case 1: How a “key hire” can place an entrepreneurial firm on the right
track
Case 2: Pursuing a patient and confident part to funding
9. Managing and Preparing for Growth; Reasons for Growth; Challenges of Growth; Internal
Growing an Growth Strategies; External Growth Strategies
Entrepreneurial Case: Captivate Networks: How four critical decisions shaped one firm’s
Firm path to growth
10.Contemporar Women Entrepreneurship; Social Entrepreneurship; Challenges of ED in
y Issues in Bangladesh; Role of Government and Non-government supporting
Entrepreneurship institutions to ED in Bangladesh

Basic Text:
 “Entrepreneurship – Successfully Launching New Ventures” (Third Edition)By: Bruch R.
Barringer& R. Duance Ireland
Reference Books:
1. Introduction to Entrepreneurship (8th Edition)By: Kuratko
2. Entrepreneurship Development and Small Business Enterprises (1st Edition)By: Poornima
M Charantimath
3. Entrepreneurship Development By TahlilAzim