A Digital Platform that connects Smallholder

Farmers to Buyers, Sellers & Transporters

Why Africa’s Farmers
continue to Lose big

Smallholder farmers, who produce 80% of domestic

grain, experience post-harvest losses of upto 40% due to
poor storage, vermin and waste.

Lack of quality farm inputs and timely finance such as

fertiliser, results in low productivity, leading to a huge food
import bill of US$ 55B.

Costly logistics and a tangled network of unfair middlemen

means farmers in Africa only earn 10% of the market value
of the food they produce.
Creating the Alibaba for
Agricultural Commodities
Terralima is a platform that connects Smallholder
Farmers in Africa to buyers, sellers, financial
service providers and transporters of agricultural
commodities.

Co-operatives and Food Processors also get direct

access to farm produce, trade finance and increased
farmer loyalty.

Smallholder Farmers get better prices for their

commodities, access to affordable credit and quality
farm inputs.
The Enabling Commerce & Payments
Platform for Commodity Offtakers
Farmer CRM
Automated CRM to register
deliveries, update commodity
prices, create payment schedules
and share daily SMS updates with
farmers on a cloud-based system
Trade Finance & Logistics
Invoice discounting gives immediate
value to farmers invoices before
maturity, thus helping them manage
cash flows and keep farmers loyal
to them. We are also integrating 3rd
party logistics for deliveries.
Digital Auction Market
An intuitive platform where Buyers
and can browse, bid and purchase
commodities directly from offtakers
or aggregators, without the need for
middlemen.
Digital Payments Suite
An intuitive platform where
co-operatives or aggregators can
make bulk payments to farmers.
This service also features an
integrated escrow service for
receiving payments from buyers.
The Empowering Mobile App for
African Smallholder Farmers
Farmer Profiles Farm Inputs Shop

Comprehensive profiles for farmers, An integrated e-commerce platform

including their farming practices, where smallholder farmers can shop for
certifications, and farm information, and order, quality, verified farm inputs,
giving a better chance of producing and have them delivered at a nearby
quality produce pickup location

Capacity Building Digital Financial Services

A farm focussed learning An integrated digital wallet where they

management systems that delivers can receive and send payments,
interactive educational and access credit, buy insurance as well as
inspirational content from expert tailor-made savings nd investment
content creators and other farmers. products
The Agricultural Produce
Market Opportunity in Africa

$700B $55B
African Agri $20B
Market Size African Food
Imports Grain in
Kenya
Business Model

Additional Revenue
Streams:
Value-added services such
as Logistics, Quality
Control, Financing and
Certification.

Commission-based
Revenue Model:
We charge a Subscription
Fee for the platform and
Transaction Fee as a
percentage on each trade
facilitated through the
platform.
Our Competitive Edge

Commercial Partnerships
Partnerships with major players in the Agriculture,
Logistics & Financial Services space ensure we can
deliver superior, tailormade solutions for Aggregators and
Farmers

Direct Farmer-Buyer Connection

Terralima eliminates intermediaries, allowing food
businesses to source directly from farmers, ensuring
fresher produce and fairer prices.

Comprehensive Farmer Profiles

Detailed profiles provide buyers with essential information
about farming practices, certifications, and product quality,
enhancing trust and credibility.
The Competitive Landscape
in Commodity Trading

Asset-light YES X X YES

Kenyan Presence YES X X YES

Financial Services YES YES X YES

Value-added Services YES YES YES YES

Multi-sided Platform YES YES YES X

Marketing and Growth
Strategy • Onground Farmer Recruitment, Training &
Onboarding Campaigns through the
Co-operatives and Food Processors they
belong to.

• Partnerships with Govt Agricultural

Organizations and International Development
Bodies to fund Market Research and Farmer
Outreach.

• Expansion to new regions and markets,

leveraging success stories and positive
word-of-mouth.
We have a Pipeline of Anchor Customers
committed to Proof-of-Concept

Ng’arua Co-operative Chuka Dairy

Organisation Name Agventure Limited Embu Tea Processors
Society Co-operative

Organisation Type Food Processor Farmer Co-operative Farmer Co-operative Food Processor

Location Laikipia County Laikipia County Laikipia County Embi County

Maize, Potatoes &

Value Chain Canola Dairy Tea
Beans

Number of Farmers 8,000 6,000 200 10,000

Our Financial
Projections
$ 108,000

$ 84,000

• Projected 40% YoY revenue growth based on

transaction volume and commission rates.
$ 36,000
• $250,000 cost estimate for platform
development, marketing, operations, and
expansion in 12-months.

$ 2,000

2023 2024 Dec 2025 Jan 2026

Our Traction

• Partnership with largest Farmer

Organisation - KENAFF - with a reach
KENAFF Stanbic Bank
Partnership Partnership of 300K Farmers

Mar 2023 Pilot: 1,600

October • LOI with 5 Farmer Cooperatives with
300K Farmers 2023
Farmers
a reach of 16K Farmers

Oct 2023 16,000 Farmers July 2023 500 K USD

• Partnership with Pan-African Bank
Partner
Trading
5x Farmer
Platform
Co-ops • Trading Platform for Cooperatives
Rollout
and Fintech Platform for Farmers
designed and under development
Our Capable
Founding Team

We have a combined over 20 years of world

Roy Lovell
class experience in building, scaling and
CEO CTO
exciting startups in the B2B eCommerce,
Agritech, Fintech, and Telco industries.
Contact Us
For inquiries, partnerships, and investment https://terralima.co/
opportunities.

hello@terralima.co

+254 777 395 010

1. Thank you!
 7 Lessons Can Help Unlock Africa’s Agriculture Potential

Source: McKinsey, Winning in Africa’s Agricultural Market