Athvas Horti FED Producer Company Limited

The Athvas Horti FED Producer Company Limited was registered in 25th March in 2021 in
Jammu & Kashmir. The FPO has 200 members of which the CBBO is Indian Society of
Agribusiness Professionals (ISAP) and IA is NAFED

Year of Registration 25th March 2021

State Jammu & Kashmir
District Kupwara
Block Kupwara
CBBO Indian Society of Agribusiness Professionals (ISAP)
100
Shareholder Farmers (Nos) Small Farmers: Marginal Farmers:
Women Farmers: Tribal Farmers:
State Category Hilly Area
Share Capital (INR- Lakh) 100000
Business Activities (Summary) Walnut, Almond, Saffron, Honey
Area of Success*: Market Linkages, Increase in Income generation
Board of Directors Male: 6 Female:4

*Area of Success: Supply of Quality Agri Inputs, Access to Production and Post-
Harvest Machinery, Access to Value Addition Facilities, Adoption of Higher Income
Generation Activities, Access to Market Intelligence, Credit Linkages, Market Linkages, etc.

i. Background
The Kupwara district has a total area of 2379 km², 47.3 km² is urban and 2331.7 km² is rural.
Out of the total population of Kupwara, 870354 are in the district, 104729 are in urban areas, and
765625 are in rural area. The district is famous for walnuts, Red Rice of karnah and the Honey. About
68,500Ha of land is under agriculture and horticulture plantations in the district. Also known as
walnut district, it produces over 50,000 tonnes of walnut annually in addition to contributing almost
3 lakh tones of apples every year. Walnut is more widely grown after apple in Jammu and
Kashmir. Major proportion of exportable surplus of walnut is contributed by Jammu and
Kashmir and has been a major source of cash income for walnut growers. Walnut holds a
good place in trade owing to its high demand in national and international market.
Ahvas Horti Fed Producer Company Limited has been created in Bumhama District of
Kupwara by ISAP (Indian Society of Agri Professionals) under the FPO Scheme as introduced by
GOI. The FPC is managed a team of experienced local professionals with mentoring and guided by
the ISAP team. The FPC currently has 757 members and will work with traditional walnut in the
aggregation and trading of walnut. The project will utilize the existing network of 757 FPO members,
which will material to the units for processing and further selling.
ii. Focus Areas

The Ahvas Horti Fed Producer Company Limited was established and registered under the
Company Act of 2013, (Subsection 2 of Section 7, Amendments in Company Act 1956, New Rules as
per 2013) on 25th March 2021. The main aim of this FPO is to act as a catalyst of change in economic
system of our country. To build a sustainable agriculture sector by promoting and supporting Farmer
Producer Organisations, that enables farmers to improve production and productivity in the state. To
enable farmers in accessing the markets through their FPOs, both as buyers and sellers. To create a policy
environment for investments in FPOs to leverage their production and marketing strength.

iii. Strategic Interventions undertaken

FPO can engage in the process of value addition like cleaning, grading, packing, and also
farm level processing facilities at a user charge basis on a reasonably cheaper rate. The FPO can make
the facility for storage and transportation for its members.
The members of the Ahvas Horti Fed Producer Company Limited collect dry fruits and carry
out cleaning, grading, sorting and packing of the same. They also search for market linkages for their
production. As a step in this direction, a tie-up with a national based mandi called HFN Mandi has
been established.

iv. Success Mantra

As a result of the interventions of the FPO, there have been marked improvements in the
volume as well as quality of dry fruits being produced. There is increased awareness about the
benefits of modern techniques of farming vis-a-vis the traditional ones. A structured schedule has
been drawn to cover the required crop management operations in a timely manner, thus avoiding
undue delays. Peer learning has also helped to widen the farmers’ horizons.

 Dry fruit Farmers have to travel several hours every day to reach Mandi for sale of their produce.
This becomes especially difficult because they have to do picking also after returning from Mandi.

 Steep price drop happens during peak season. Sometimes the price drops to such low levels that it
become difficult to recover even the picking and transportation costs.

v. Recognition
Media Recognition encourage our members, receiving media recognition can go a long way
in legitimizing company’s success, drawing new attention to brand, and creating inbound links that
help to improve your search engine ranking. Our FPO has been recognised by various national and
local media at different levels, that highlighted our progress in the field and encouraged us to do more
hard work for the farmers.

vi. Benefits of the scheme

The scheme has provided a platform to eliminate the chain of intermediaries in agricultural
marketing. The primary producers can benefit from the economies of scale through accumulation. The
farmers' producers have good bargaining power in the form of bulk suppliers of inputs and buyers of
produce. The scheme has provided a platform for farmers to collectivise and form FPOs. The support
for three initial three years as management cost and MEGF are pivotal for success of FPOs.

vii. Convergence with other Central and State government schemes

Not yet.
viii. Lessons learnt
Sustainable livelihood promotion with an integrated approach

Possibility of increase in the supply of dry fruit to meet market demands.

ix. Way forward

It engages farmers in addressing productivity issues, collective farming and emanating from
small farm sizes. It may also result in additional employment generation because of the increased
intensity of farming. The FPO has applied for FSSAI licence and is expected to receive it soon. The
FPO also plans to apply for agri-input licence in the near future to support supply of good quality agri
inputs to farmers at reasonable costs.

x. High Quality Images with caption

Awareness program on packaging and Training on Market linkage of walnut

grading of Apple

Representing our FPO and various

Products of FPO.

xi. Name and Contact Number

 Chairman BOD, FPO: TAHIRA BANO
 CEO, FPO: Asiya Nazir +91 8393837837
 CBBO Point of contact: Ashish Tiwari - +91 72500 82579