Entrepreneurship

Course Objectives:
On completion of the course, students will be able to:

 Understand different terminologies regarding entrepreneurship.

 Understand the environmental scanning for entrepreneurial purposes comprehend
marketing, financial, legal and organizational plans about the entrepreneurship
 Develop and understand the importance of marketing, financial and organizational
plan.

Course Outline:
Topics
Week 1 Understanding Entrepreneurship
 Nature and Development of Entrepreneurship
 The Entrepreneurial process
Week 2  Entrepreneurial thinking
 Learning from failure
Week 3 Entrepreneurial Profile
 Background and characteristics
Week 4  Role models
 Support system
Week 5 Managers Vs. Entrepreneurs
 Decision making process
Week 6 Idea Generation
 Sources of new ideas
 Methods of generating ideas
Week 7  Creative problem solving
 Innovation and its types
Week 8 Mid Term Examination

Week 9 Legal Aspects for Entrepreneurs

 Intellectual Property
 Patents
Week 10  Trademarks
 Copyrights
 Licencing and franchising
Week 11 Marketing Plan
 Understanding marketing plan
 Contributors of marketing plan
Week 12 Organizational Plan
 Legal forms of business
 Developing management teams
Week 13 Financial Plan
 Pro forma statements
Week 14 Sources of Capital
 Personal funding
 Government grants
 Private placement
Week 15 Strategies to Manage the Growth
 Growth strategies
 Financial control
Final Term Examination

Recommended Text Books:

1) Entrepreneurship by Hisrich, Peters and Shepherd (Latest Edition)

2) Entrepreneurship by Fred. R. David (Latest Edition)

Note: In addition to the above, any other text or book referred by Instructor can also be
included.