Royal University of Phnom Penh Update: January 2020

Department of International Business Management Prepared by: IBM Courses Committee

សកលវិទយល័យភូមិនទភនំេពញ
Royal University of Phnom Penh
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េដប៉តម
ឺ ង
៉ រ់ គប់រគង់ពណិជជកមមអនតរជតិ
Department of International Business Management

គេរមងកមមវធ
ិ ស
ី ិ កស Course Syllabus

ចំណងេជង
 ៃនមុខវជ
ិ ជ ៖ សហ$គiន(ព
Course Title: Entrepreneurship

គណកមមករមុខវជ
ិ ជ (Course Committee)

រគូបេរងៀន(Lecturer): Dr. Vitou OR

អុែី ម៉ល(Email): or.vitou@rupp.edu.kh
េលខទូរស័ពទ(Phone): +855 766898889

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 COURSE: ENTREPRENEURSHIP

COURSE DESCRIPTION

This course presents the basic concept of entrepreneurship, it is a position it is the art of
leading the business efficiency and effectively for both profits and non-profits
organization.

The course showing how important of entrepreneurship important for the business and
economic development. Since resources are limited, creativity and innovation are very
important for challenging today competition.

Trend is another critical issue for analyzing and picking up the right action for the growth
of the business including; economic trend, environmental trend, climate change protection,
minimize the waste of natural resources, energy efficiency etc. Meeting the trend is the
smart way to catch up best opportunity for the business.

EXPECTED LEARNING OUTCOME

Knowledge:
1. Explain the basic concepts of entrepreneurship
2. Understand the role and importance of entrepreneurship for economic development
3. Develop personal creativity and entrepreneurial initiative, and how to protect the
idea
4. Understand the important and how to write the business plan
5. Understand the strategy for growth

Skills:
The student will reliably demonstrate the ability to:
1. Thinking strategically with entrepreneur mind set in the business.
2. Apply business plan to the reality
3. Apply strategy for growth in the business either for profit or non-profit
organization.

Attitudes:
With knowledge and belief of entrepreneurship, student will act
1. Professionally
2. Accountability
3. Ethically

Textbook or Reading Materials

Core text book:

1. Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd, Entrepreneurship, 10th
edition/ New York, Mc Graw Hill Education 2017
Royal University of Phnom Penh Update: January 2020
Department of International Business Management Prepared by: IBM Courses Committee
COURSE OUTLINE
Weeks Topic/Lesson Miscellaneous
1 Orientation Student in group what is
Chapter 1: The Entrepreneurial Mind-Set entrepreneurship?
1. Nature and Development of Entrepreneurship
2 Chapter 1: Continue... Student in group select
2. The Entrepreneurial Process each point by random
3. How Entrepreneurs Think? and make a presentation.
4. Ethics and Social Responsibility of
Entrepreneurs
5. Role of Entrepreneurship in Economic
Development
3 Chapter 2: Generating & Exploiting New Entries Students in group
1. What is new entry? discuss opportunity in
2. Generation of a New Entry Opportunity any desired market, and
3. Entry Strategy for New Entry Exploitation conduct market analysis.
4. Risk Reduction Strategies for New Entry
Exploitation
4 Chapter 3: Creativity & The Business Ideas Students in group
1. Trend discuss trend and source
2. Sources of New Ideas of business ideas.
3. Methods of Generating New Ideas
5 Chapter 3: Continue Students in group
4. Creative Problem Solving discuss one by one after
5. Innovation lecturing
6. Product Planning and Development Process
7. E-commerce and Business Start-up
Chapter 4: Protecting the Idea & Other Legal Students in group
6 Issue for Entrepreneur discuss one by one after
1. What is Intellectual Property? lecturing
2. How to Select a Lawyer?
3. Patents
4. Business Method Patents
5. Trademarks, Copyrights, Licensing
6. Product Safety and Liability
7. Contracts
7 Chapter 5: The Business Plan Students in group
1. What is the Business Plan? discuss each item before
2. Who Should Write the Plan? the session started
3. How do Potential Lenders and Investors
Evaluate the Plan?
8 Chapter 5: The Business Plan Students in group
4. Presenting the Plan discuss each item before
5. Writing the Business Plan the session started
6. Using and Implementing the Business Plan
7. Why Some Business Plans Fail?
 9 Discuss content of assignment Q & A for preparing
Assignment
10 Mid-term

11 Chapter 6: Strategy for Growth Students in group

1. Growth Strategies discuss each item at
2. Implications of Growth for the Firm session two by random.
3. Overcoming Pressures on Existing Financial
Resources
4. Pressures on Existing Human Resource
5. Overcoming Pressures on Existing Human
Resource
12 Chapter 7: Accessing Resource for Growth from Students in group
External Sources. discuss each item at
1. Using External Parties to Help Grow a session two by random.
Business
§ Franchising
§ Investing in a Franchise
§ Joint Ventures
§ Acquisitions
§ Mergers
2. Overcoming Constraints by Negotiating for
More Resources
13 Student’s Presentation of their assignment

14 Student’s Presentation of their assignment

15 Student’s Presentation of their assignment

16 Semester Examination

* This course outline is subjective to change.

Assessment
• On-going assessment…………………………40%
Mid-term…………………………20%
Assignment………………………10%
Attendance &class participants….10%
• Semester Examination……………………….60%
• Total-------------------------------------------------100%

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