MAGALANG ST. NICOLAS SCHOOL CORP.

San Francisco, Magalang, Pampanga

S. Y 2021-2022

S Y L L A B U S
SUBJECT TITLE: ENTREPRENEURSHIP
SUBJECT CODE: SHS027
SUBJECT CLASSIFICATION: APPLIED
SHS TRACK: MGNT
TEACHER: MS. IRISH F. MESA
SEMESTER/QUARTER: SECOND SEMESTER

I. COURSE DESCRIPTION:

Entrepreneurship is designed for Grades 11 and 12 Senior High School based on the Department of
Education Curriculum. This book can also be used by tertiary schools offering a degree or course in
Entrepreneurship. It introduces understanding and developing the core competencies required of an
entrepreneur. It also seeks to uncover the innate Entrepreneurial abilities of the learners and hone their skills and
good judgment in finding opportunities amidst crises and turn them into profitable entrepreneurial ventures.

II. COURSE OBJECTIVE:

The learners must be able to understand how the enterprise will make money (business model) by
estimating the needed investment, forecasting revenues, expenses, and profits, and determining the appropriate
financing package. This means that the learners must understand how to prepare the enterprise’s five year
projected financial statements as basis for inviting potential investors and financiers later on to participate ( for
growth and expansion)

Specifically, at the end of the course, the students are expected to:

1. Introduce students to the concept of planning and gain a basic understanding of its purposes and processes.
2. Build the student’s capacity to convert a selected business opportunity into an actual business by following
prescribed process in opportunity seizing.
3. Introduce students to market research and gain a good understanding of its purpose and value in doing a good
business plan.
4. Enable students to extract meaningful insights from market research findings that would help in defining,
targeting, and capturing a customer base.
5. Understand the seven Ps of marketing.
6. Gain insights on how different enterprise market their products and why they market them differently.
7. Impress upon the students that there are rigorous management and technical processes required to come up with
successful new products.
8. Raise the student’s understanding and appreciation of the human resources functions and its many dimensions.
9. Instill the value of learning before doing, which essentially entails looking forward and making good educated
assumptions about the future.
10. Enable students to fully appreciate what it takes to come up with new products to sell to the market place.
11. To make students understand and appreciate the different Organizational, Legal, and Financial Requirements
for setting up an enterprise.
12. Broaden and deepen student’s appreciation of the crucial role of finance in making critical business decisions.
13. Develop the student’s ability to discover business opportunities through several opportunity-seeking methods.
14. Develop the student’s skills in planning as applied to a particular business endeavour.
15. Develop student’s skills in basic market research.
16. Develop the student’s skills in crafting market plans.
17. Develop the skills of students in actually conceptualizing, developing, and launching new products.
18. Demonstrate how financial forecast can be used to evaluate business investment decisions.
19. Develop student’s skills in using the tools and techniques for investment analysis and budgeting.

III. TEACHING AND LEARNING STRATEGIES

 Active Learning
 Case-Based Learning
 Discussion Based
 Collaborative/ Cooperative Learning
 Learner Centered
 Learning Community
 Problem-Based Learning
 Humor in the Classroom
 Experiential Learning
 Inquiry-Guided Teaching
 Teaching with Cases
 Team-Based Learning/ Group Work and Teamwork

IV. MEDIUM OF INSTRUTION

English/Filipino will be utilized in this course as a medium of instruction

V. CONTENT OUTLINE

Date Number Number of Topics

of Week Session

Part I: Foundation of Entrepreneurship

A. Chapter 1: the Entrepreneurial Mindset

1 1.1 What is an Entrepreneur?
1.2 Entrepreneurial Process

1 1.3 Characteristics of an Entrepreneur

1.4 Characteristics of Filipino Entrepreneur
Nov. 04-08, 2019 Examination
2
1.4 Characteristics of Filipino Entrepreneur
1.6 Risks, Cognitive Adaptability, and Entrepreneurial Process

1.7 Individual Recitation and Application (Activities)

3
B. Chapter 2: Generating Ideas: Harnessing Logic and
Creativity
1.1 Sources of Ideas for Entrepreneurial Ventures

1.2. Methods for Generating or Testing New Ideas

4
Examination

1.3 Generating Ideas Through Creative Thinking

1.4 Generating Business Ideas Through Trends in Business
5 Environment

1.5 Individual Recitation and Application (Activities)

 1.6 Creativity: A New way of Looking at Things
6 1.7 Factors that Influences Creativity

1.8 Creative Problem Solving

November 11-15, 2 Examination
2019
C. Chapter 3: Recognizing, Assessing, and Exploiting
Opportunities
7 1.1 Opportunity Recognition Process

1.2 Factors in Opportunity Recognition

1.3 Opportunity Assessment

1.4 Individual Recitation and Application (Activities)

8
1.5 Opportunity Pathways
1.6 Product Planning and Development Process

Part II: developing the business plan

D. Chapter 4: The Business Plan

1.1 What is a Business Plan?
1.2 Information Needed for the major sections of the Business
9 Plan

1.3 Major Sections of a Business Plan

1.4 Introduction Page
Examination

1.5 Executive Summary

10 1.6 Environmental and Industry Analysis

1.7 Individual Recitation and Application (Activities)

1.8 Description of the Business

1.9 Production Plan
11
1.10 Operations Plan
1.11 Marketing Plan
1.12 Organizational Plan

1.13 Financial Plan

3 1.14 Assessment of Risk
12 Examination

Nov. 25-29, 2019 1.15 Timetable/Milestone

1.16 Appendices
1.17 How to Present a Business Plan

13 1.18 Individual Recitation and Application (Activities)

E. The Marketing Plan

1.1 What is a Marketing Plan

1.2 Steps in Preparing the Marketing Plan

14 1.3 Considerations in Developing Marketing Strategy and

Action Plans

1.4 Individual Recitation and Application (Activities)

 15 Review for Midterm Examination

December 12-13 4 Midterm Examination

2019

F. The Organizational Plan

16 1.1 What is an Organizational Plan?
5
17 1.2 Forms of Ownership
Jan. 06-10, 2020
18 Examination

19 1.3 Organizational Structure

20 1.4 Individual Recitation and Application (Activities)

G. The Financial Plan

21 1.1 What is a Financial Plan
1.2 Preparing Financial Projections
6
22 1.3 Projected Income Statement

Jan 13-17, 2020 23 Examination

24 1.4 Cash Flow Projections

25 1.5 Individual Recitation and Application (Activities)

26 1.6 Projected Balance Sheet

27 1.7 Breakeven Analysis

Jan 20-24, 2020 7 Part III: Managing the Entrepreneurship Venture

H. Managing the Marketing Function

28 1.1 Understanding how Customers Make Decisions

29 1.2 Recognizing a need or want

30 1.3 Individual Recitation and Application (Activities)

1.4 Seeking or Retrieving Information

31 1.5 Evaluating Choices

1.6 Making a Purchase

8 32 1.7 Cultivating Customer Relationship

33 Examination
Jan 27-31, 2020
1.8 Customer Equity
34 1.9 Building and Managing your Brand
1.10 Support Marketing Activities

1.11 Emerging Practices

35 1.12 Individual Recitation and Application (Activities)

I.Managing the Operations Function

36 1.1 Concept of Operations Management
1.2 Assessing the Performance of a Business Enterprise
9
37 1.3 Framework for Analyzing the Operations of an Enterprise
 Feb 3-7, 2020

38 Examination

39 1.4 Value Chain Approach

40 1.5 Individual Recitation and Application (Activities)

1.6 Measures of Productivity

41 1.7 Ways of Improving Firm’s Productivity

Feb 10-14, 2020 10 42 1.8 Balanced Scorecard- A way of Reckoning Effectiveness

43 Examination

44 J. Managing the Finance Function

1.1 Principles of Financial Management

45 1.2 Raising Capital for New Ventures

1.3 Types of Capital-Debt Versus Equality

46 1.4 Advantages and Disadvantages of Credit Financing
11
47 1.5 Sources of Capital for Entrepreneurs
Feb 17-21, 2020
48 Examination

49 1.6 Social Bricolage

1.7 Individual Recitation and Application (Activities)

50

K. Managing the Human Resources Function

51 1.1 Alternative Approach to Managing People

Feb 24-28, 2020 12 1.2 Attracting and Retaining Talent

52 1.3 Nurturing and Engaging Talent

53 Examination

54 1.4 Building Employee Commitment

55 1.5 Individual Recitation and Application (Activities)

L. Growth and Exit Strategies

1.1Growth Strategies
56 1.2 Market Penetration Strategy
1.3 Market Development Strategy
13
1.4 Product Development Strategy
57 1.5 Diversification Strategy
March 2-6, 2020
58 Examination

1.6 Implication of Growth for the firm and the Entrepreneur

59 1.7 Exit Strategies
1.8 Succession in the Family-Owned Business

60 1.9 Individual Recitation and Application (Activities)

1.10 Selling the Business
1.11 Bankruptcy
 61
March 9 and 10, 14 Review for the Final Examination
2019 62

March 13-15, 2019 15

FINAL EXAMINATION/ QUARTERLY EXAMINATION

VI. Mga Kinakailangan sa Kurso

Written Task (Gawaing Sinusulat): = 25%

-Assignment/ Takdang Aralin
- Quizes/ Mga Pagsusulit
- Seatwork
Performance Task (Gawaing Pagganap) : = 45%
- Recitation
- Individual Performane
- Group Performance
Quarterly Assessment : = 30%

Kabuuan/ Total: = 100%

Formative Assessment - Quizzes, Reaction Paper, Reflection Paper, Research

Work, Case Analysis
Creative Assessment - Reporting, Demonstration, Project, Class
Participation , Attendance, Punctuality
Summative Assessment - Major Examinations

VII. References

Gee E. Velasquez (2004) Technology and Livelihood Education,Philippine, JO-ES Publishing House, Inc.

Geoffrey Jones, et. Al., (2006) Entrepreneurship and Business History: Renewing the Research Agenda,
http://www.hbs.edu/faculty/Publication%20Files/07-007.pdf

Azarcon, et. Al., (2008) Entrepreneurship Principles and Practices, Philippine, Valencia Educational Supply.

Michael Lorz (2011) The Impact of Entrepreneurship Education on Entrepreneurial Intention,Germany,

http://www1.unisg.ch/www/edis.nsf/SysLkpByIdentifier/
3966/$FILE/dis3966.pdf

Rita M. de los Santos, et. Al., (2013) Technology and Livelihood Education, philippine, FutureBuilder
Publications, Inc.

European Commission (2015) Entrepreneurship Education: A Road to Success, Copyright @ European Union,
file:///E:/Downloads/Case%20studies-EE-a%20road%20
to%20success-final%20(1).pdf

Dr. Eduardo A. Morato, Jr., (2016) Entrepreneurship, Philippine Copyright by Rex Book Store, Inc.

Dr. Eduardo A. Morato, Jr., (2016) Entrepreneurship: Teachers Resource Materials, Philippine Copyright by
Rex Book Store, Inc.

Raymund B. Habaradas, DBA, Tereso S. Tulao Jr., PhD., 2017 Pathways to Entrepreneurship., Phoenix
Publishing House

Alvaro Cuervo, et. Al., Entrepreneurship: Concepts, Theory and Perspective,

http://www.uv.es/bcjauveg/docs/LibroCuervoRibeiroRoigIntroduction.pdf