Section 5/ Group 2 Two-way Power Bank

Demand Survey Questionnaire99%

I. Profile of the Respondents

Name (optional): ____________________________________

Direction: Please put a check mark (√) on the space provided that corresponds
to your answer.

Gender

Male
Female

Age

15-24 years old 45-54 years old

25-34 years old 55-64 years old
35-44 years old

Occupation

Student Self-employed
Unemployed Employee
Retired

Source of Income

Salary Allowance
Commission Pension
Business Income Passive Income (Dividends,
Others (Please specify): Interests)

Net Monthly Family Income

₱5,000 – ₱30,000 ₱80,001 – ₱105,000

₱30,001 – ₱55,000 ₱105,001 – ₱130,000
₱55,001 – ₱80,000 ₱130,001 and above

Classification of Income

Low Income (less than ₱9,250 - ₱19,040)

Middle Income (₱19,041 – ₱114,240)
High Income (₱114,241 and above)

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Section 5/ Group 2 Two-way Power Bank

II. Survey Questions

Direction: Please put a check mark (√) on the space provided that corresponds
to your answer.

1. Do you use any gadget?

Yes No

If no, kindly disregard this questionnaire.

2. What kind of gadgets do you use? (Choose as many)

Smart phone Earbuds

Laptop Portable speakers
Tablet Others (please specify):

_________

3. Do you have a power bank?

Yes No

3.1 If no, have you tried availing a power bank?

Yes No

If yes, proceed to question number 7.

If no, please proceed to question number 10.

4. If your answer is Yes in Question 3, how many power banks do you have in

your house?

1piece 3 pieces
2 pieces More than 3 pieces

5. How many power banks do you usually buy?

1 piece 3 pieces
2 pieces More than 3 pieces

6. How frequent do you buy a power bank?

Monthly Semi-annually

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Section 5/ Group 2 Two-way Power Bank

Every two months Yearly

Quarterly

7. For what purpose do you buy a power bank?

For personal use As a gift

For resale Others (please specify):

8. Where do you usually purchase a power bank? (Check as many)

Department Store Online Store

Gadgets Store Market
Essential Store (Miniso, etc) Others (please specify):
_______________

9. How much do you usually pay for a power bank?

₱300 – ₱500
₱501 – ₱700
₱701 – ₱900
₱901 and above

10. Are you familiar with a two-way (solar and electric charging) power bank?

Yes No

11. Are you willing to try a two-way power bank?

Yes No
If no, kindly disregard this questionnaire.

12. How many units of two-way power bank are you willing to buy?

1 unit 3 units
2 units More than 3 units

13. How frequent are you willing to change your two-way power bank?

Monthly Semi-annually
Every two months Yearly
Quarterly

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Section 5/ Group 2 Two-way Power Bank

14.Which are the factors important to you when purchasing a power bank?
(Choose as many)

Price Material
Brand Size
Durability Weight
Charging time Color
Charging capacity (mAh) Number of charging ports

15. How much are you willing to pay for a two-way power bank?
₱300 – ₱500
₱501 – ₱700
₱701 – ₱900
₱901 and above
16. What marketing strategy appeals to you the most? (Check only one)
Gift Certificates
Loyalty Card
Celebrity Endorsement/ Use of influencers
Advertisements (Television commercial, flyer, brochure, billboard, etc.)
Promotion (discount coupon, freebies/sample, etc.)

17.Where do you usually find information about a new product? (Check as many)

Social Media (Facebook, Twitter, Instagram, YouTube)

Print Media (newspaper, magazine)
Radio Broadcasting
Television Media
Word of Mouth

Supply Survey Questionnaire

I. PROFILE OF THE BUSINESS

Direction: Please fill in or check (√) the box thatcorresponds to your answer.
provided

Business Name:

Business Address:

Year Started Business:

Number of Branches:

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Section 5/ Group 2 Two-way Power Bank

II. SurveyQuestions

Direction: Please fill in or check (√) the box thatcorresponds to your answer.

1. How many competitor/s were existing when you started the business and
how many are added per year?
Number of Competitors
Year of
1-3 4-6 7-9 Above 9
Operations None
Competitors Competitors Competitors Competitors
Start of
operations

After 1st year

After 2nd year
After 3rd year
After 4th year
After 5th year

2. Do you have regular customers? Yes No

3. On the average, how many customers are coming to your store to buy your
product per month?
Average number of
Before Pandemic During Pandemic
Customers per month
0-10 Customers
11-20 Customers
21-30 Customers
31 and above customers

4. What age bracket do your major customers come from?

Age bracket Before pandemic During Pandemic
Teenagers (13-19 years old)
Young Adult (20-35 years old)
Adult (36-59 years old)
Senior Citizen (60 years old and
above)

5. Do you have online stores? Yes No

6. How many customers order online per day?

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Section 5/ Group 2 Two-way Power Bank

Average number of
online customers per
day Before Pandemic During Pandemic
0-10 customers
11-20 customer
21-30 customers
Above 30 customers

7. On what day/s do you have the greatest and least number of customers?

(check as many)

Before Pandemic During Pandemic

Day of Greatest Least Greatest Least
Operation Number Number Number Number
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

8. Approximately, how manyunits are sold during these days?

During
Before Pandemic Pandemic
Units sold Lean
Peak days days Regular days
0-5 units
6-10 units
11-15 units
16-20 units
Above 20 units

9. How many day/s do you operate in a week?

Days Before Pandemic During Pandemic

0 day
1-3 days
4-6 days
7 days

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Section 5/ Group 2 Two-way Power Bank

10. How much is the price range of your power bank?

Before Pandemic During Pandemic
3000- 8000- Above 3000- 8000- Above
Price 5000 10,000 20,000 5000 10,000 20,000
Range mAh mAh mAh mAh mAh mAh
P300- P500
P501- P700
P701- P 900
Above P900

11. What is the most availed power bank according to capacity?

Before
Power bank capacity Pandemic During Pandemic
3,000 mAh
5,000 mAh
8,000 mAh
10,000 mAH
20,000 mAh and above

Before
Power bank capacity Pandemic During Pandemic
3,000 mAh
5,000 mAh
8,000 mAh
10,000 mAH
20,000 mAh and above
12. What is the least availed power bank according to capacity?

13. Is the demand for your power banks increasing/decreasing?

Estimated Before Pandemic During Pandemic
percentage of
increase/decrease Increasing Decreasing Increasing Decreasing
1-10%
11-20%
21-30%

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Section 5/ Group 2 Two-way Power Bank

Above 30%

14. What marketing strategies do you use to attract interest of your customers?
(check all that apply)
Marketing strategies Before Pandemic During Pandemic
Social media
advertising
Persuasive selling
Freebies
Mark down sale
Gift certificates
Product testing

Survey Results

I. Respondent’s Profile

Table 7 Figure 6

Gender of the Target Customers

Gender Frequenc Percentage Gender of the Target Customers

y
39% Male
Male
61% 39 39%
Female

Female 61 61%

Total 100 100%

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Section 5/ Group 2 Two-way Power Bank

Table 7 and Figure 6 summarizes the proportion of the respondents in

terms of gender. A total of 61 respondents or 61% are composed of female. On

the other hand, the remaining 39 respondents were male, this is equivalent to

39% for a total of 100 respondents.

Table 8 Figure 7

Age of the Target Customer

Age Frequency Percentage Age of the Target Customers

15 - 24 years 87 87%
31%
2%%
old7% 15 - 24 years old
25 - 34 years 7 7%old
25 - 34 years
old 35 - 44 years old
45 - 54 years old
35 - 44 years 2 2%
55 - 64 years old
old 87%
45 - 54 years 3 3%
old
55 - 64 years 1 1%
old
Total 100 100%

Table 8 and Figure 7 shows the distribution of the respondents in terms of

age. Out of 100 respondents, majority came from the age bracket of 15-24 years

old, comprising 87 respondents or 87% while 7% came from age 25-34. It is

followed by age 45-54 composed of 3 respondents. The age 35-44 years old has

2 respondents. 1% came from the age 55-64 years old that will complete the total

of 100 respondents.

Table 9 Figure 8

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Section 5/ Group 2 Two-way Power Bank

Occupation of the Target Customers Occupation of the Target

Customers
Occupation Frequenc Percentage
y
Student 86 86%
Unemployed 1Student 1%
4%9%
Retired
1%
Unemployed
0Retired 0%
Self-employed 4Self-employed 4%
Employee
Employee86% 9 9%
Total 100 100%

Table 9 and Figure 8 displays the

breakdown of the respondents who participated in the survey in terms of

occupation. Majority answered the Students, comprising 86 out of 100

individuals, or 86%. It is followed by the Employee with 9 respondents or 9%. On

the other hand, 4 respondents answered the Self-employed while none of the

respondents are Retired from work.

Table 10Figure 9

Source of Income of the Target Customers Source of Income of the

Target Customers

Source of Frequency Percentage

Income
Salary 16 16%
Commission 5 5%
Business 9 9%
Income
Allowance 67 67%
Pension 1 1%
Passive Income 1 1%
(Dividends,
Interests)
None 1 1%
Total 100 100%

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Section 5/ Group 2 Two-way Power Bank

Salary
Table 10 and Figure 9
Commission
1%16%
1%
1%
Business Income shows the breakdown of the
5%
9% Allowance
respondents as to their source of
67% Pension
Passive Income income. 75% of the respondents
(Dividends,
Interests)
answered allowances, 16% on
None

salary, 9% on business income, 5%

on commission, 2% on none, and 1% each on pension and passive income.

Table 11

Net Monthly Family Income of the Target Customers

Source of Income Frequency Percentage

P5,000- P30,000 25 25%
P30,001- P55,000 30 30%
P55,001- P80,000 25 25%
P80,001- P105,000 14 14%
P105,001- P130,000 4 4%
Above P130,000 2 2%
Total 100 100%

Figure10
Net Monthly Family Income of the Target Customers

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Section 5/ Group 2 Two-way Power Bank

2%
4% ₱5,000 – ₱30,000
14% 25% ₱30,001 – ₱55,000
₱55,001 – ₱80,000
₱80,001 – ₱105,000
25% ₱105,001 – ₱130,000
30% ₱130,001 and above

Table 11 and Figure 10 summarizes the distribution of the respondents

in terms of net family income. Of all respondents, 30% have net monthly family

incomes ranging from ₱30,001 –₱55,000, followed by ₱5,000 – ₱30,000 and

₱55,001 – ₱80,000 with 26% respondents each, next is ₱80,001 – ₱105,000

with 14%, ₱105,001 – ₱130,000 with 4%, and lastly ₱130,001 and above with

2%.

Table 12 Figure 11

Classification of Income of the Target

Customers Classification of Income

Low Income
(less than
1%
22% ₱9,250 - ₱19, of the Target Customers
040)
Middle Income
(₱19,041 –
Classification of Frequenc
₱114,240) Percentage
Income
77% yHigh Income
(₱114,241 and
Low Income (less 22above) 22%
than ₱9,250 - ₱19, Table 12 and Figure 11
040)
Middle Income 77 77% displays the breakdown of the
(₱19,041 –
₱114,240)
High Income 1 32
1%
(₱114,241 and
above)
Total 100 100%
Section 5/ Group 2 Two-way Power Bank

respondents in terms of their classification of income. Majority (77%) answered

they are from the middle class with incomes ranging from ₱19,041 – ₱114,240,

22% answered poor to low with income less than ₱9,250, and 1% answered high

to rich with ₱114,241 and above incomes.

BE CONSISTENT WITH YOUR PRESENTATION. MEANING, IF YOU

USE BOTH GRAPHS AND TABLES, THIS MUST DONE ALL THROUGH OUT

THE PAPER.

II. Survey Questions

Table 13
Respondents who use gadgets
Respondents Frequency Percentage
using Gadgets
Yes 100 100%
No 0 0%
Total 100 100%

Table 13 shows

the percentage of consumers who use gadgets. 100% or the total consumers

answered “Yes”. None of the respondents answered no to the question.

Table 14

Gadgets used by the Respondents

Gadgets Number of Percentage

Responses
Smartphone 98 36%
Laptop 80 30%
Tablet 33 12%
Earbuds 26 10%

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Section 5/ Group 2 Two-way Power Bank

Portable Speaker 28 10%

Desktop 4 2%
Total 269 100%

Table 14 shows the breakdown of the gadgetsthat the respondents

use.Out of 269 responses, Smartphone emerged as the most used gadget,

gaining 36%. It is followed by Laptop with 30%. Tablet have a total of 33

responses equivalent to 12%. Earbuds and Portable speaker both have 10%.

Meanwhile, Desktop emerged as the less used gadget by the respondents

having only 2%.

Table 15

Number of Respondents who have Power bank

Respondents who Number of Percentage

own Powerbanks Responses
Yes 71 71%
No 29 29%
Total 100 100%

Table 15 summarizes the percentage of consumers who have a power

bank. 71% of the consumers answered “Yes”. The remaining 29% answered no.

This information is essential to the study since the target consumers of the

business are those who uses power bank.

Table 16

Number of Respondents who have tried availing a Power bank

Respondents who have Number of Responses Percentage

availed power bank
Yes 25 86%

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Section 5/ Group 2 Two-way Power Bank

No 4 14%
Total 29 100%

Table 16 presents the percentage of respondents who have availed a

power bank. 86% out of the 29 respondents who responded No in the previous

question answered “Yes”, while 14% out of 29 respondents answered No.

Table 17

Number of power banks per house of Respondents

Pieces Number of Percentage

Responses
1 piece 30 42%
2 pieces 19 27%
3 pieces 9 13%
More than 3 pieces 13 18%
Total 71 100%

Table 17 shows how many units of power banks the consumers have in

their house. 42% of 71 or equivalent to 30 respondents answered“1 piece”, 27%

out of 100%answered “2 pieces”, 18% or 13 respondents answered “more than 3

pieces, while 13% of the respondents have 3 pieces of power bank in their

house.

Table 18

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Section 5/ Group 2 Two-way Power Bank

Number of units the respondents usually buy

Pieces Number of Percentage
Responses
1 piece 55 77%
2 pieces 12 17%
3 pieces 2 3%
More than 3 pieces 2 3%
Total 71 100%

Table 18 summarizes the breakdown as to how many units of power

banks the consumers usually buy. 77% or 55 respondents “1 piece”, Next is the

17% or 12 respondents that answered “2 pieces”. There is 3% a piece for the

choices “3 pieces” and “More than 3 pieces” in the result of the survey. This

information will to determine the estimated units to be manufactured or produced

to avoid overproduction.

Table 19

Frequency of buying power bank

Frequency Number of Percentage

Respondents
Monthly 2 3%
Every 2 months 1 1%
Quarterly 1 1%
Semiannually 10 14%
Yearly 57 80%
Total 71 100%
Table

19 shows the breakdown as to how frequent the respondents buy a powerbank.

1% or 1 out of 71 respondents answered, “every two months” same percentage

of response with the “Quarterly” while 3% or 2 out of 71 respondents

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Section 5/ Group 2 Two-way Power Bank

purchases “Monthly.” Most of the target consumers buy every “Semi-annually”

with a percentage of 14% or 10 out of 71 target consumers, and 80% or 57 of the

respondents buys “Yearly.”

Table 20

Purpose of buying Power bank

Number of Percentage
Purpose Responses
Personal Use 64 90%
Resale 0 0
As gift 6 9%
Convenience 1 1%
Total 71 100%

Figure 20

presents the purpose of the respondents in buying a power bank. 0% or 0 out of

the 88 target responses answered the purpose of resale and 1% or 1 out of 71

responses respond “It's more convenient” while 9% or 6 out of the 71 target

responses buys for the purpose of gift. Majority of the respondents answered

for personal use, tallying 90% or 64 responses out of 71.

Table 21
Location Number of Responses Percentage
Department Store 25 16%
Gadget Store 66 41%
Essential Store 36 22%
37
Online Store 32 20%
Market 2 1%
Total 161 100%
Section 5/ Group 2 Two-way Power Bank

Location where respondents buys Power Bank

Table 21 portrays the location as to where the respondents usually

purchase their power bank. The results show that majority buys at gadget

stores with 41% or equal to 66 responses. It is followed by 22% that indicates

“essential stores” as their location of purchase. Close is the 20% that answered

“online stores”. The department store tallied 16% or equal to 25 responses.

While 1% or 2 responses answered “market”.

Table 22
Consumers’ Usual Price Preference

Usual Price Paid Frequency Percentage

₱300 - ₱500 19 27%
₱501 - ₱700 13 18%
₱701 - ₱900 18 26%
₱901 and above 21 29%
Total 71 100%

Table 22 summarizes the breakdown of the responses as to the price the

respondents usually pays for a power bank.The table shows that 27% or 19 out

of 71 respondents answered “₱300-₱500”, 18% or 13 out of 71 respondents

answered “₱501-₱700”, 26% or 18 out of 71 respondents answered “₱701-

₱900”, and 29% or 21 out of 71 respondents “₱901 and above”. This information

is relevant for the business in determining the estimated price of the product.

Table 23

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Section 5/ Group 2 Two-way Power Bank

Familiarity of Respondents as to Solar Power Bank

Response Frequency Percentage

Yes 22 22%
No 78 78%
Total 100 100%

Table

23 shows the percentage of the respondents as to their familiarity of solar power

banks. The results show that 22% or 22 of the total 100 respondents are familiar

with two-way (solar and electric charging) power bank while 78% or 77 of total

100 respondents are not familiar with two-way (solar and electric charging) power

Table24
Willingness of Respondents to try a two-way power bank
Response Frequency Percentage

Yes 99 99%

No 1 1%

Total 100 100%

Table 24 shows the respondent’s willingness to try a solar power bank.

Majority of the respondents answered “Yes” having 99% or 99 out of 100

respondents. Meanwhile, the remaining 1% answered “No”.

Table 25

Number of units willing to Purchase

Units Frequency Percentage

1 unit 75 76%
2 units 18 18%

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Section 5/ Group 2 Two-way Power Bank

3 units 4 4%
More than 3 units 2 2%
Total 99 100%

Table 25 presents the results regarding the number of units the

respondents are willing to buy. 76% of the respondents are willing to buy one unit

of the two-way power bank, followed by 18% covering the two units, 4% for the

three units, and 2% for more than three units. As the units increase, the

willingness of the consumers to buy the product decreases.

Table 26
Frequency willing to change a two-way power bank
Period Frequency Percentage
Monthly 7 7%
Every two months 2 2%
Quarterly 3 3%
Semi-annually 14 14%
Yearly 73 75%
Total 99 100%

Table 26 displays the frequency as to how frequent the respondents are

going to change their solar power bank. As illustrated, the highest frequency of

changing power bank is yearly which is 75% or 73 out of 99 responses, next is

semi-annually for 14%, 7% for monthly, 3% on quarterly, and 2% for every two

months.

Table 27
Factors affecting the Respondent’s Purchase
Factors Frequency Percentage
Price 79 14%

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Section 5/ Group 2 Two-way Power Bank

Brand 54 10%
Durability 79 14%
Charging time 66 12%
Charging Capacity 91 16%
(mAh)
Material 31 5%
Size 44 8%
Weight 48 9%
Color 22 4%
Number of charging 47 8%
ports
Total 561 100%

Table 27 presents the breakdown as to the factors that affect the

respondents when purchasing a power bank. As shown in the results, 16% base

their decision as to the “Charging capacity”. It is followed by “Price” and

“Durability” with each having 14%. “Charging Time” ranks fourth having 12%. It is

followed by “Brand” with 10% of the survey. “Weight” ranks next after tallying 9%.

“Number of charging ports” and “Size” both tallied 8%. Material garnered 5% of

the total responses, while “Color” ranks last with 4% or 22 responses out of 561.

Table 28

Consumer Price Preference as to two-way solar power bank

Preferred Price Frequency Percentage
₱300 - ₱500 24 24%
₱501 - ₱700 25 25%
₱701 - ₱900 27 27%
₱901 and above 23 23%
Total 99 100%

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Section 5/ Group 2 Two-way Power Bank

Table 28 shows the preferred price of the respondents that they are willing

to spend on a solar power bank. The result shows that the price consumers are

most willing to pay is ₱701-₱900 or 27% of the entire survey. It is followed by

₱501-₱700 having 25%, ₱300-₱500 with 24%, and ₱901 and above having 23%.

On the first three price range, as the price increases the willingness of the

consumer also increases, however, the highest price is least preferred.

Table 29

Marketing Strategy Frequency Percentage

Gift Certificates 24 24%
Loyalty Cards 8 8%
Celebrity endorsers 13 13%
Advertisements 46 46%
Promotion 65 65%
Total 100 100%
Marketing strategy most appealing to the respondents

Table 29 presents the breakdown of the results regarding the marketing

strategy that most appeals in the respondents. The result shows that 65% of the

responses answered “Promotion” as the marketing strategy that appeals the

most. It is followed with 46% of “Advertisements”. 24% of the respondents

answered “Gift Certificates”, followed by 13% of “Use of celebrity endorsers”. It is

concluded with 8% of “Loyalty Cards”.

Table 30

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Section 5/ Group 2 Two-way Power Bank

Source of Information Frequency Percentage

Social Media 100 53%
Print Media 16 9%
Radio Broadcasting 0 0%
Television media 18 10%
Word of mouth 53 28%
Total 187 100%
Source of information about new products

Table 30 presents the breakdown of the results regarding the platform that

gives the respondents an information about new products. The result shows that

53% of the responses answered “Social Media” as the platform that gives

information. It is followed with 28% of “Word of Mouth”,10% of the respondents

answered “Television Media”, followed by 9% of “Print Media”. Meanwhile, none

of the respondents answered “Radio Broadcasting” as their source of

information.

Historical Population and Projected Population

Table 31 Table 32
Malate District Historical Population Malate District Projected Population

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Section 5/ Group 2 Two-way Power Bank

WHERE THE TABLES?

Year Historical Population Year Projected Population

2015 86,196 2020 96,368
2021 98,603
2016 88,127
2022 100,891
2017 90,101 2023 103,232
2018 92,119 2024 105,627
2019 94,183 2025 108,077

Table 31 shows the historical population of Malate District for the years

2015-2019. The population in 2015 was used in computing the population of four

succeeding years using the historical growth rate of 2.24% derived using the

Straight-Line method.Table 32summarizes the projected population of Malate

District for the years 2020-2025. The population in 2019 was used in computing

the population of six succeeding years using the projected growth rate of 2.32%.

The growth rate was obtained with the use of Straight-Line method.

Table 33
Malate District Available Population Census Year 2010 and Year 2015
YEAR 2010 2015

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Section 5/ Group 2 Two-way Power Bank

Gender
Age
Male Female Male Female
Under 5 4138 3959 4601 4402
5-9 3348 3182 3723 3538
10-14 3444 3134 3830 3485
15-19 3628 3983 4034 4429
20-24 4307 4500 4789 5004
25-29 3781 4120 4205 4582
30-34 3148 3189 3501 3546
35-39 2637 2720 2932 3025
40-44 2112 2290 2349 2546
45-49 1943 2159 2161 2401
50-54 1683 1800 1872 2002
55-59 1271 1524 1413 1695
60-64 969 1220 1078 1357
65-69 652 835 725 928
70-74 320 497 356 553
75-79 195 326 217 363
80 years and over 145 353 161 393
TOTAL 37,721 39,792 41,947 44,249
Total Population 77,513 86,196
Source: Philippine Statistics Authority, 2017
Table 33 shows the statistical breakdown for age groups and gender of

the population of Malate, Manila for the years 2010 and 2015. Since the

population data for 2010 is for the whole district of Malate, the data for the age

brackets and genders were estimated in proportion to the detailed statistics of

2015.

Table 34

Malate District Historical Population by Age Group and Gender of the

Target Area for the Years 2015-2019
2015 2016 2017 2018 2019
GENDER/A MAL FEMAL MAL FEMAL MAL FEMAL MAL FEMAL MAL FEMAL
GE E E E E E E E E E E
Under 5 4,601 4402 4704 4501 4809 4601 4917 4704 5027 4810
5-9 3723 3538 3806 3617 3892 3698 3979 3781 4068 3866
10-14 3830 3485 3916 3563 4004 3643 4093 3724 4185 3808
15-19 4034 4429 4124 4528 4217 4630 4311 4733 4408 4839
20-24 4789 5004 4896 5116 5006 5231 5118 5348 5233 5468

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Section 5/ Group 2 Two-way Power Bank

25-29 4205 4582 4299 4685 4395 4790 4494 4897 4595 5007
30-34 3501 3546 3579 3625 3660 3707 3742 3790 3825 3875
35-39 2932 3025 2998 3093 3065 3162 3133 3233 3204 3305
40-44 2349 2546 2402 2603 2455 2661 2510 2721 2567 2782
45-49 2161 2401 2209 2455 2259 2510 2309 2566 2361 2623
50-54 1872 2002 1914 2047 1957 2093 2001 2140 2045 2187
55-59 1413 1695 1445 1733 1477 1772 1510 1811 1544 1852
60-64 1078 1357 1102 1387 1127 1418 1152 1450 1178 1483
65-69 725 928 741 949 758 970 775 992 792 1014
70-74 356 553 364 565 372 578 380 591 389 604
75-79 217 363 222 371 227 379 232 388 237 397
80 years
161 393 165 402 168 411 172 420 176 429
and above
Population 41,94 4288 4384 4482 4583
44249 45240 46254 47290 48349
by gender 7 7 7 9 4
TOTAL
POPULATIO
N 86,196 88,127 90,101 92,119 94,183
Target
Market by 2725 2786 2849 2912 2978
Gender 6 29230 7 29885 1 30554 9 31239 1 31938
TOTAL
TARGET
MARKET 56,486 57,751 59,045 60,368 61,720
(Population Growth Rate: 2.24%)
(Source: Philippine Statistics Authority, 2017)

Table 34 presents the historical population of Malate for 2015 to 2019,

where data from the 2015 Census Population and Housing Report is used in

estimating the population for the age groups of each gender. The historical

growth rate used in estimating is 2.24 percent with 2015 as the base year. The

highlighted sections of the table signify the target market of our product who are

people from ages 15 to 59.

Table 35

Historical Population of the Target Area for the Years 2015-2019

Growth
Rate* Year
2.24% 2015 2016 2017 2018 2019
  86,196 88,127 90,101 92,119 94,183
(Population Growth Rate: 2.24%)

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Section 5/ Group 2 Two-way Power Bank

Source: (Philippine Statistics Authority, 2017)

Table 35 shows the population increase using data from 2010 and 2015

Census Population and Housing Report, the historical growth rate of 2.24 percent

was obtained through the Straight-Line method with the following formula:

Vpresent−Vpast
PR = x 100
Vpast
N
Where: PR= Annual Percent Rate
VPresent= Present Value
VPast= Past Value
N= Number of Years

Source: (Parker, 2002)

Sample computation of Historical Growth Rate:

88127−86196
x 100
86196
Growth Rate= 2.24%

The 2015 population of Malate was used as base population in estimating

the 2016 to 2019 populations. In computing for the populations of 4 consecutive

years following 2015, the Next Year Population formula was used:

Y N =Yb∗(1+ r)Yn

Where: Y N = Next Year Population

Yb= Base Year Population
47
Yn= 0 for the base year; add 1 for every succeeding year from base year
r= Growth Rate
Section 5/ Group 2 Two-way Power Bank

Table 36

Malate District Projected Population by Age Group and Gender of the

Target Area for the Years 2020-2025
(Population Growth Rate: 2.32%)
Table 36 exhibits the projected population of Malate, Manila for the years 2020 to

2025. The year 2019 is used as the base year in estimating populations for the 6

succeeding years with 2.32 percent as the projected growth rate. The highlighted

regions indicate the target market who are people from 15 to 59 years old.

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Section 5/ Group 2 Two-way Power Bank

2020 2021 2022 2023 2024 2025

GENDER/AGE MALE FEMAL MALE FEMAL MALE FEMAL MALE FEMALE MALE FEMAL MALE FE
E E E E
Under 5 5144 4921 5263 5036 5385 5152 5510 5272 5638 5394 5769
5-9 4162 3956 4259 4047 4358 4141 4459 4237 4562 4336 4668
10-14 4282 3896 4381 3987 4483 4079 4587 4174 4693 4271 4802
15-19 4510 4952 4615 5067 4722 5184 4831 5304 4943 5427 5058
20-24 5354 5594 5478 5724 5605 5857 5735 5993 5869 6132 6005
25-29 4701 5123 4810 5242 4922 5363 5036 5488 5153 5615 5272
30-34 3914 3964 4005 4056 4098 4151 4193 4247 4290 4345 4390
35-39 3278 3382 3354 3460 3432 3541 3511 3623 3593 3707 3676
40-44 2626 2846 2687 2912 2749 2980 2813 3049 2879 3120 2945
45-49 2416 2684 2472 2747 2529 2810 2588 2876 2648 2942 2710
50-54 2093 2238 2141 2290 2191 2343 2242 2398 2294 2453 2347
55-59 1580 1895 1616 1939 1654 1984 1692 2030 1732 2077 1772
60-64 1205 1517 1233 1552 1262 1588 1291 1625 1321 1663 1352
65-69 811 1038 829 1062 849 1086 868 1111 888 1137 909
70-74 398 618 407 633 417 647 426 662 436 678 446
75-79 243 406 248 415 254 425 260 435 266 445 272
80 years and
180 439 184 450 188 460 193 471 197 482 202
above
Population by 4909 5140 5259
46897 49471 47985 50618 51793 50237 52994 54224
gender 8 3 5
TOTAL 96,368 98,603 100,891 103,232 105,627 108,07
POPULATION
Target Market by 30472 32679 31179 33437 3190 34213 32643 35007 3340 35819 3417 3
Gender 3 0 5
TOTAL TARGET 63,152 64,617 66,116 67,650 69,219 70,825
MARKET

ADJUST THE FONT SIZE SO THAT THE ORIENTATION WILL STILL BE PORTRAIT. PLEASE IMPROVE WHAT I HAVE DONE

49
Section 5/ Group 2 Two-way Power Bank

Table 37

Projected Population of the Target Area for the Years 2020-2025

Growth Rate* Year

2.32% 2020 2021 2022 2023 2024 2025
  96,368 98,603 100,891 103,232 105,627 108,077
(Population Growth Rate: 2.32%)

Source: (Philippine Statistics Authority, 2019)

Table 37 summarizes the projected population of Malate District for the

next six years. Using the figure from historical population of year 2019, it was

compared to the 2015 figure to compute a growth rate of 2.32%. The succeeding

years are computed by using the Next Year Population formula with 2019 as the

base year.

Sample computation of Projected Growth Rate:

98603−96368
x 100
96368
Growth Rate= 2.32%

Sample computation of Projected Next Year Population:

By using the population of 2019

Next Year Population: 94,183 X (1 + 2.32%)

= 94,183 x (1.0232)

Next Year Population = 96,368

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Section 5/ Group 2 Two-way Power Bank

51
 Section 5/ Group 2 Two-way Power Bank

Table 38
Historical Demandreduce the font size, adjust the columns, and convert to Portrait orientation
A B C D E F G H I J L M

% of Population % Capable of Customers Who % of Who Customers Who Customers Who

Historical % of Who Historical
YEAR Target Based on Target Affording the Can Afford the Use the Can Afford and are Can Afford, Use Frequency
Population Spend Demand
Market Market Product Product Product Using the Product and Spend

2015 86,196 66% 56,486 99% 55921 71% 39704 100% 39704 2 79408
2016 88,127 66% 57,751 99% 57173 71% 40593 100% 40593 2 81186
2017 90,101 66% 59,045 99% 58455 71% 41503 100% 41503 2 83005
2018 92,119 66% 60,368 99% 59764 71% 42433 100% 42433 2 84865
2019 94,183 66% 61,720 99% 61103 71% 43383 100% 43383 2 86766

Legend:
Column B =
Column C = refer to the attached file in one of my announcements
Column D =
Up to Column M
Table 38 shows the historical demand for the district of Malate. The 99% capable of affording the product came

from the results of the survey question “Source of Income”. Out of 100 respondents, a total of 99 participants have

a source of income, while there is one with none. The 71% of Who use the product was derived from the survey

question 3, “Do you have a power bank”. Out of 100, 71 answered yes. While the 100% of Who Spend was derived

from survey question 9, “How much do you usually pay”. Out of 71 respondents who use the products, 71 also

responded about the price of power banks they purchase. The frequency was based on the amount shown in

Schedule 2.

52
Section 5/ Group 2 Two-way Power Bank

TRANSFER TO PORTRAIT ORIENTATION. REDUCE THE FONT SIZE

53
Section 5/ Group 2 Two-way Power Bank

Schedule 1

Determination of Frequency of Buying

# of times % to total
frequency
respondents a year sample
monthly 2 12 3% 0.36
every 2 1 6 1% 0.06
months
quarterly 1 4 1% 0.04
semi-annual 10 2 14% 0.28
annual 57 1 80% 0.8
TOTAL 71 100% 1.54 or 2

Table 41 shows how the frequency used in Historical Demand was

computed. Using the results in the question “How frequent do you change your

power bank”, The percentages of answers with respect to the total sample size is

multiplied with the weight that corresponds to each frequency. The result was

rounded off to the nearest whole number.

Table 39

Historical Supply

Year Ave. Number of Number of Total Units

Customers per year Competitors Sold/Supply
2015 61 4 245
2016 65 6 388
2017 68 8 544
2018 72 10 719
2019 88 12 1056

For table 39, the average number of customers for years 2015 to 2019

were derived from the computations shown in Schedule 1. The number of

competitors in every year reflect the average accumulated number of competitors

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Section 5/ Group 2 Two-way Power Bank

present in such years. After identifying the number of competitors for the year,

the amounts were multiplied to the average number of customers to come up

with the amounts of total units sold/supply.

Schedule 2

Average Number of Customers per Year

(Growth rate of 5.5%)
Name of Competitors Average Sales
  2015 2016 2017 2018 2019
DAISO 0 0 0 0 132
AJN CELLPHONE AND ACCESSORIES 20 21 22 23 24
E-Gizmo Mechatronix Central 0 0 0 0 72
Easy PC 75 79 83 88 93
Miniso 75 79 83 88 93
Cd-R King 75 79 83 88 93
Added competitors for 2016: 2 - 130 137 145 153
Added competitors for 2017: 2  -  -  136  143  151
Added competitors for 2018: 2 - - - 144 152
Total Units Sold/Supply 245 388 544 719 1056
divided by Number of Competitors 4 6 8 10 12
Average Customers Per Year 61 65 68 72 88

Schedule 1 presents the historical average customers per year of the

competitors for the years 2015-2019. Using the average growth rate provided by

the competitors in the survey results, the monthly sales is multiplied by 12 to

arrive at the annual sales. For the amount of competitors added per year, the

results from the question “How many customers are added per year” is averaged,

the amount of their sale is based on the average annual sales of the existing

competitors for the year.

55
Section 5/ Group 2 Two-way Power Bank

REFER TO MY ATTACHED FILE IN ONE OF MY ANNOUNCEMENTS FOR

PROPER PRESENTATION OF GROWTH RATE. BUT DO NOT DELETE THE

SAMPLE COMPUTATION

Computation of added competitors per year & Computation of annual sales

3+1
growth 10 %+1 %
2 2
Competitors added per year: 2 Supply growth rate: 5.5%

Sample Computation of Added Customer per year (2016):

Total Sales of Competitors/ Number of Competitors

=258/4= 64.5 or 65

Multiplied by 2 competitors (65 x 2) = 130 customers

Table 40

Historical Demand Gap

Year Historical Demand Historical Supply Historical Demand Gap

201 79408 245 79163
5
201 81186 388 80798
6
201 83005 544 82461
7
201 84865 719 84146
8
201 86766 1056 85710
9
Table 40 shows the gap between the historical demand and supply. As

seen in the table, the difference continues to increase per year. This indicates the

56
Section 5/ Group 2 Two-way Power Bank

market’s continuous demand for the product. Hence, there is still a need for an

increase in supply.

57