In January, 1986, executives at Zoëcon Corporation met to assess future opportunities for Strike

ROACH ENDER, a new product containing an adulticide and an insect growth regulator (IGR).
The product had just completed a six month test market with mixed results. Company
executives are faced with the decision of what to do next. Three options are presented: (1)
Expand distribution to a 19 city area where 80 percent of roach control products are sold, (2)
Focus attention on the professional pest control market (e.g., Pest Control Operators), and/ or (3)
Contact the makers of Raid, d-Con, or Black Flag for the purpose of including the IGR chemical.
Combinations of these options are possible.

Should we need to provide only the explanations to analysis part of results? Or else we can give
the theoretical explanation prior to getting into the explanation part of test results analysis
wherever it is required and/or relevant.

For example, can we give some theoretical explanation and/or present diagrams suppose, about
insect control, insect life cycles, insect growth regulators, premise insecticide market and the
like.

Should we need to provide only the explanations for the analysis part of the results? Or else we can give
the theoretical explanation before getting into the explanation part of test results analysis wherever it is
required and/or relevant.

For example, can we give some theoretical explanation and/or present diagrams suppose, about insect
control, insect life cycles, insect growth regulators, premise insecticide market, and the like.